Experience

Max Connect Digital

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Vice President, Retail & Healthcare

  • May 2020 - Present

  Draper, Utah, United States Responsible for enabling the growth and success of Retail and Healthcare clients in digital marketing strategy, digital marketing enablement and e-commerce growth efforts globally.

• Head of Retail

  • Jan 2021 - Jan 2022

  Draper, Utah, United States Responsible for the strategic development of Max Connect Marketing's Retail Division. Enabling client growth and success in all facets of digital marketing.

• Account Executive

  • May 2020 - Jan 2021

  Draper, Utah, United States Max Connect’s key to success for our clients is our hyper focus on the target audience. We identify the right audiences for specific products or services, and we then place relevant ads in front of those audiences with high frequency using a combination of digital channels including Display, Social, Paid Search, SEO, Video Pre-Roll, OTT Video, Email, and Native advertising. By targeting the right audiences, Max Connect eliminates the waste in advertising dollars and maximizes every marketing… Show more Max Connect’s key to success for our clients is our hyper focus on the target audience. We identify the right audiences for specific products or services, and we then place relevant ads in front of those audiences with high frequency using a combination of digital channels including Display, Social, Paid Search, SEO, Video Pre-Roll, OTT Video, Email, and Native advertising. By targeting the right audiences, Max Connect eliminates the waste in advertising dollars and maximizes every marketing dollar spent. My role at Max Connect Marketing is to ensure our current and future clients optimize their business success every single day.



Zimmerman Advertising

• United States
• Advertising Services
• 400 - 500 Employee

• Chief Client Officer

  • Feb 2019 - May 2020

  Miami/Fort Lauderdale Area Was responsible for working with our clients and leading the client services organization of ~60 employees to ensure best in class services for our clients at the speed of retail. Lead a group of Senior Vice Presidents and Vice Presidents who manage our retail accounts with a focus on outcome of our work that drive measurable sales results.



Lids

• United States
• Retail
• 700 & Above Employee

• Senior Vice President, E-commerce & Marketing

  • Nov 2016 - Feb 2019

  Zionsville, Indiana Responsibilities included leading the Omni-channel efforts of marketing and e-commerce and developing the growth and sales plans for Lids.com and Lids.ca. Led the initiatives to drive traffic through digital and social marketing. Also was responsible for brand and traditional marketing plans which included in store visual marketing and merchandising.

• Senior Vice President, e-commerce

  • Jul 2016 - Oct 2016

  Zionsville, Indiana Was responsible for e-commerce and omni-channel initiatives at LIDS Sports Group. Led the integration the e-commerce and traditional marketing teams into one omni-channel organization.



hhgregg

• United States
• Retail
• 700 & Above Employee

• Senior Vice President Marketing, E-Commerce and Strategy

  • Jan 2016 - Jul 2016

  Indianapolis, Indiana Area Was responsible for enabling hhgregg's omni-channel strategy through leading the e-commerce and marketing organization comprised of both internal employees and external agencies. Growth of hhgregg.com paced at ~$100M in annual revenue while our brick and mortar locations achieved more than $2B in annual sales.

• Senior Vice President, Strategy & Transformation

  • Feb 2015 - Jan 2016

  Indianapolis, Indiana Area Was responsible for engaging the C-suite, Board of Directors and key business partners in developing short, mid and long-term Strategic and Transformation opportunities for hhgregg. The core areas of emphasis included Marketing, Store Operations, Merchandising and hhgregg.com. Focused efforts on costs savings and revenue generating improvements in all areas of the company. Improved communication and the utilization of KPIs to drive performance.

• Senior Vice President, Marketing

  • Nov 2011 - Jan 2015

  Indianapolis, Indiana Area Was responsible for the overall hhgregg brand strategy, creative development and execution of programs which influenced daily sales at retail stores and websites. Oversaw agency relationships for creative branding, TV, Radio, Digital and Social media placement as well as Public Relations. Was responsible for the hhgregg marketing department that created and distributed newspaper pre-prints, direct mail, social campaigns and promotions throughout the hhgregg store footprint of 228… Show more Was responsible for the overall hhgregg brand strategy, creative development and execution of programs which influenced daily sales at retail stores and websites. Oversaw agency relationships for creative branding, TV, Radio, Digital and Social media placement as well as Public Relations. Was responsible for the hhgregg marketing department that created and distributed newspaper pre-prints, direct mail, social campaigns and promotions throughout the hhgregg store footprint of 228 locations. Was responsible for the Customer Insights Group which assessed customer satisfaction and helped determine how to improve customer loyalty at hhgregg. Provided oversight for hhgregg's private label credit card marketing programs to help drive business results and repeat purchases. Was responsible for the hhgregg.com marketing department and creative team which improved platform functionality. Also managed ongoing SEM and SEO needs. Full P& L responsibility for hhgregg's annual marketing spend. *Led the marketing for the opening of more than 160 new hhgregg locations. *Developed the first hhgregg rewards and compliments program. *Successfully led multiple agency reviews for creative, media and .com programs.

• VP Marketing

  • May 2006 - Oct 2011

  Indianapolis, Indiana Area Responsibilities included all hhgregg brand strategy, creative development and media plans in conjunction with agency partnerships. Internal oversight for print, direct mail and hhgregg.com. Additional responsibilities included hhgregg Public Relations and internal communications. Helped successfully expand hhgregg from 62 stores in 8 states to more than 228 stores in 20 states. * helped create the first hhgregg marketing database. * grew the hhgregg customer marketing… Show more Responsibilities included all hhgregg brand strategy, creative development and media plans in conjunction with agency partnerships. Internal oversight for print, direct mail and hhgregg.com. Additional responsibilities included hhgregg Public Relations and internal communications. Helped successfully expand hhgregg from 62 stores in 8 states to more than 228 stores in 20 states. * helped create the first hhgregg marketing database. * grew the hhgregg customer marketing database and email programs more than 1000%



Whirlpool Corporation

• United States
• Manufacturing
• 700 & Above Employee

• Senior Manager, Purchase Experience

  • May 2004 - May 2006

  Benton Harbor, Michigan Area Was responsible for enhancing relationships with key Whirlpool retail accounts focused toward improving product sell-through on retailer sales floors and websites. Organized and developed the Brand Training Deployment Organization and led the development and deployment of all Whirlpool sales education materials and internal sales training for the US.



MarketStar

• United States
• Outsourcing and Offshoring Consulting
• 700 & Above Employee

• Director Retail Accounts

  • Mar 1999 - May 2004

  Ogden, Utah Was responsible for the development of client relationships and management of national field personnel. Grew and successfully led partnerships with Whirlpool Corporation, Cannon and Research in Motion. Helped scope and develop reporting databases and marketing analytics to assess field marketing personnel impact for key clients. Hired and developed personnel throughout the US for key accounts. Helped plan and execute national training events and sales plans for the US with… Show more Was responsible for the development of client relationships and management of national field personnel. Grew and successfully led partnerships with Whirlpool Corporation, Cannon and Research in Motion. Helped scope and develop reporting databases and marketing analytics to assess field marketing personnel impact for key clients. Hired and developed personnel throughout the US for key accounts. Helped plan and execute national training events and sales plans for the US with key accounts. Show less