Experience

The Louis D. Brandeis Center for Human Rights Under Law

• United States
• Legal Services
• 1 - 100 Employee

• Director Of Communications

  • Feb 2022 - Present

  New York City Metropolitan Area Develop and implement holistic communications strategy to raise brand visibility and transmit organizational value. ● Lead Chairman and President communications to increase development and audience growth. ● Create scalable process for mentoring interns to expedite maximum organizational output while developing talent. ● Design and augment brand identity to elevate social presence for development of pipeline and brand ambassadors.



Shalev Strategic Communications

• Freelance Corporate Storytelling, Copywriting, Copyediting

  • Aug 2014 - Present

  Greater New York City Area CEO and executive director ghost-writing, messaging in executive voice to top-targeted audiences. ● Write content for client coverage in mainstream, business, trade media – CNN.com, TechCrunch, The Hill. ● Generate researched media lists for marketing firms, delivering enduring relationships and secured client coverage. ● Design and author web copy for commercial websites, boosting conversion rates, traffic and SEO. ● Clients include Samsung, Flydar Air Services… Show more CEO and executive director ghost-writing, messaging in executive voice to top-targeted audiences. ● Write content for client coverage in mainstream, business, trade media – CNN.com, TechCrunch, The Hill. ● Generate researched media lists for marketing firms, delivering enduring relationships and secured client coverage. ● Design and author web copy for commercial websites, boosting conversion rates, traffic and SEO. ● Clients include Samsung, Flydar Air Services, PKPR, Propel Strategic Communications, RLM Public Relations Show less



The Focus Project

• Director of Strategic Communications

  • Jan 2018 - Feb 2022

  Greater New York City Area Unified Jewish communal organization consensus on antisemitism current-event talking points and managed distribution to mainstream audience. ● Led community of practice executive communications sessions with senior staff from ADL, StandWithUs, Simon Wiesenthal Center and Hadassah, sharing best practices and defining common ground on sensitive messaging. ● Researched and crafted current event talking points, with 24-hour distribution to grow subscriber base >4,000%. ●… Show more Unified Jewish communal organization consensus on antisemitism current-event talking points and managed distribution to mainstream audience. ● Led community of practice executive communications sessions with senior staff from ADL, StandWithUs, Simon Wiesenthal Center and Hadassah, sharing best practices and defining common ground on sensitive messaging. ● Researched and crafted current event talking points, with 24-hour distribution to grow subscriber base >4,000%. ● Subscribed officials from 26 state legislatures, ~35% U.S. Senate, and key members of U.S. House Bipartisan Task Force for Combating Antisemitism to weekly antisemitism talking points. Show less



Dance.com

• Online Audio and Video Media
• 1 - 100 Employee

• Senior Editor

  • Jan 2017 - Sep 2017

  Greater New York City Area Launched advertorial brand for dancewear titan Capezio. ● Boosted media brand into the largest global dance publication via original listicle, TV episode recap and slideshow traffic. ● Increased metrics across managed social media campaigns; Facebook ⬆️8% Likes, Instagram ⬆️7% Followers, Twitter ⬆️5% Followers and Pinterest ⬆️2,900% Viewers. ● Produced, edited and performed original video stories, culminating in ~25,000 Facebook views.



The Cline Group

• Senior Vice President, Integrated Marketing & Communications

  • Jan 2012 - Aug 2014

  Tel Aviv, Israel CEO writing, media relations, talent development and pivotal new business growth. ● Developed North American creative strategy for 20+ Israeli technology startups. ● Head writer for all accounts driving brand to become dominant competitor introducing Israeli startups to North American market. ● Managed global PR teams and cultivated new business opportunities during record period of staff growth and 66% client roster increase.



StartHub - המתחם

• Education Administration Programs

• Guest Lecturer: "PR for Startups"

  • Sep 2012 - Sep 2012

  Tel Aviv / Jaffa Academic College ● Led a 90 minute lecture as part of Shira Abel, CEO of Hunter & Bard's "Marketing for Startups" course.



Piro PR

• Freelance Public Relations, Social Media, Copywriting

  • Jan 2010 - Dec 2011

  Tel Aviv, Israel Israeli venture capitalist and startup founders formative writing, social media engagement and media relations, focused on North American market entrance and ownership exits. ● Generated consumer, business, tech and health media coverage; increased personal client roster 400%. ● Designed and implemented social media strategy for B2C, B2B and B2B2C clients, elevating brand visibility, awareness and engagement. ● Conceived original messaging, client toolbox of press… Show more Israeli venture capitalist and startup founders formative writing, social media engagement and media relations, focused on North American market entrance and ownership exits. ● Generated consumer, business, tech and health media coverage; increased personal client roster 400%. ● Designed and implemented social media strategy for B2C, B2B and B2B2C clients, elevating brand visibility, awareness and engagement. ● Conceived original messaging, client toolbox of press materials and investor decks. ● Clients included: Tel Aviv Municipality, fring, tawkon, NanoRep, WotWentWrong. Show less



Undressing Israel - Gay Men in the Promised Land

• Script Supervisor

  • Jun 2011 - Jun 2011

  Tel Aviv ● Copy edited and revised the voiceover script. ● Accompanied the crew on location shoots to Jerusalem and Tel Aviv to make sure on camera English questions were phrased correctly.



ORAM - Organization for Refuge, Asylum & Migration

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Communications Director

  • Feb 2009 - May 2010

  Tel Aviv, Israel Co-launched the world’s only NGO dedicated exclusively to protecting LGBTIQ refugees. ● Developed enterprise storytelling strategy with public relations, social media, website design and marketing materials, resulting in #1 SEO rank for “gay refugees.” ● Managed holistic launch of NGO, academic and industry alliances, media relations, special events and intern program; resulting in $500K seed funding.



iGoogledIsrael.com

• Contributing Columnist

  • Jul 2009 - Dec 2009

  Tel Aviv Stretched my creative writing muscles writing a weekly column on the topic of being a new immigrant in Israel for this English-language webzine. http://igoogledisrael.com/author/scott/



PKPR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Director - Media Relations & PR

  • Aug 2006 - Jan 2009

  New York Controlled boutique public relations agency in creating social change. ● Directed PR accounts with A&E, web culture, lifestyle and LGBTQ focus, delivering big agency results. ● Ran event Red Carpet management, culminating in preview and post-event coverage and annual continuance. ● Clients included: The Webby Awards, Internet Week, SpaFinder, Manhattan Media, Gotham Independent Film Awards.



Ruder Finn

• United States
• Public Relations and Communications Services
• 400 - 500 Employee

• Publicity Manager

  • Jun 2000 - Jul 2006

  New York Account executive for leading, independent book publicity agency. ● Pitched television, radio and print media – satellite TV, morning drive radio and multi-city road tours, national print and broadcast campaigns – achieving high volume book sales and sold-out book signings. ● Drafted press materials for books, websites, pharmaceuticals, TV shows and nonprofits. ● Executed publicity campaigns, devised budgets and supervised account executive teams. ● Clients included:… Show more Account executive for leading, independent book publicity agency. ● Pitched television, radio and print media – satellite TV, morning drive radio and multi-city road tours, national print and broadcast campaigns – achieving high volume book sales and sold-out book signings. ● Drafted press materials for books, websites, pharmaceuticals, TV shows and nonprofits. ● Executed publicity campaigns, devised budgets and supervised account executive teams. ● Clients included: Weight Watchers, Chicken Soup for the Soul, Honest Tea, Novartis, Morningstar. Show less



Robert Marston And Associates, Inc.

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Media Trainer, Account Executive

  • Dec 1994 - May 2000

  New York ● Media trained, conducted mock interviews for executives to prepare for on-camera interviews. ● Pitched television, print and radio on behalf of corporations. ● Drafted clients’ press materials, researched and created targeted media lists, wrote clients’ status reports. ● Clients included: Honeywell, Sony, Dial Corporation.



Disney General Entertainment Content

• United States
• Entertainment Providers
• 700 & Above Employee

• Production Intern, One Life to Live

  • Jan 1994 - Jun 1994

  New York I had an outstanding time running lines with actors, observing both the editing and audio sweetening processes, delivering scripts and cataloguing fan mail.



WPVI-TV 6ABC

• Newsroom Intern

  • Jun 1990 - Aug 1990

  Philadelphia, PA An exciting summer in local TV news. When Saddam Hussein invaded Kuwait, I helped break the story that it was local gas stations raising prices, not the oil companies. Responsibilities included answering the newsroom tipline and delivering scripts to anchors in the studio. I got to re-record a reporter's field package and use it as part of my NYU film school application.