Experience

jellybean

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Jan 2023 - Present



Weber LLC

• United States
• Manufacturing
• 700 & Above Employee

• Brand Activation Specialist

  • Dec 2020 - Dec 2022

  •Responsible for delivering best in class local marketing activations from brief to execution, focusing on new product launches •Developed local marketing amplification plans in line with wider global/EMEA campaign strategies •Management of PR, social media and creative agencies to ensure coverage and successful delivery of brand campaigns and marketing activity •Implemented social media strategies and developed monthly content calendars to ensure a streamlined approach across markets •Project management of identifying and developing external brand partnerships to increase reach and consideration •Incorporated consumer insight into marketing strategies/activity to optimise success and increase brand awareness •Co-ordinated partnership initiatives to increase target consumer data and enhance customer loyalty •Led the newsletter calendar, developing themes and copy to support brand messaging and campaigns •Managed local influencer selection and product gifting allocations to optimise product campaigns •Planned and executed brand campaign shoots including content brief creation, location & model scouting, props/product/recipe selection and coordination of deliverables •Delivered press launch events and adapted to virtual formats during pandemic restrictions •Responsible for uniting cross-functional teams across the business by implementing marketing calendars to enhance visibility of all projects, and meet business objectives collaboratively •Supported with the implementation and optimisation of the brand media and print plans •Collaborated with trade marketing to develop in-store POS and SiS, supporting local requirements and execution •Supported the sales team with brand assets for retailers and presentations on marketing activities and products •Conducted relevant market and competitor research to support seasonal content and recipes •Led all internal communication to stakeholders to ensure distribution and awareness of marketing activities



Oasis Fashion

• United Kingdom
• Retail Apparel and Fashion
• 100 - 200 Employee

• Assistant Marketing and Communications Manager

  • Oct 2019 - Apr 2020

  • Project management of key seasonal campaigns and collaborations from concept to execution, ensuring timely delivery and within budget • Implemented through the line brand building and tactical marketing campaigns that required collaboration with multiple teams internally as well as suppliers and agencies • Management of seasonal calendars and critical path documents to fully support functioning of the department • Responsible for project managing a cross-functional team across the business to deliver campaign objectives • Management of the Retail Marketing Assistant and PR Co-ordinator; continually supporting their development via weekly meetings and setting personal objectives • Delivered the marketing strategy for several in-store customer events which involved idea generation, optimising POS experiences and the execution of activations across multiple channels • Managed the utilisation of influencers across the brand, which involved managing relationships/contracts and ensuring the seasonal campaigns conformed to brand guidelines and visual identity • Led post campaign analysis meetings for cross-channel projects to assess effectiveness against business objectives and what learnings could be captured • Ensured social media and other performance channels had relevant content available to successfully deliver campaigns and customer activations • Planned and executed a VIP press event and was fundamental in ensuring the smooth management of the event which included liaising with press, venues and suppliers also resolving any problems that arose • Budget and invoice management across marketing and PR departments



River Island

• United Kingdom
• Retail
• 700 & Above Employee

• Brand Marketing Executive

  • Jan 2019 - Oct 2019

  • Responsible for managing global consumer events and local store activities• End to end campaign management of individual marketing campaigns, project managing several aspects to ensure successful outcomes and meeting KPIs• Managed the global franchise marketing activity and seasonal plans working alongside partners to ensure compliance with brand guidelines highlighting any risks to senior management when they arose• Responsible for implementing the wholesale marketing strategy by working with partners to select and optimise the best marketing channels alongside creative assets• Co-ordinated international social media accounts to ensure brand guidelines were met in franchise markets• Responsible for collation of seasonal brand plans and global marketing activity calendars• Brand asset management for UK stores, franchise partners and wholesale partners; updating with current social and campaign assets to ensure global alignment• Post campaign analysis reporting to inform internal decision making

• International Marketing Executive

  • Aug 2016 - Jan 2019

  • Responsible for planning and representing River Island at international brand marketing and store events, ensuring best in class activations• Account management and daily liaison with seven international agencies and nine wholesale partners’ marketing departments globally (Including: Benelux/Scandinavia/Middle East/Baltics/Germany/Malta/South Africa)• Critical path management for all projects, and internal and external graphic requirements• Consistently actioning market research to ensure participation in relevant localised events• Implemented global seasonal campaigns in international markets• Responsible for co-ordination of international social media accounts• Collation of seasonal activity plans for international owned and franchise markets• Co-ordinated seasonal campaigns and imagery assets for wholesale partners• Invoice and budget management across international markets• Ensured each agency has up to date and market relevant assets to ensure brand compliance• Drove data capture initiatives to build local databases and customer loyalty

• International Press & Marketing Assistant

  • Aug 2013 - Aug 2016

  • Assisted in the planning and execution of international press and consumer events• Daily liaison with 10 international PR agencies to ensure the smooth running of local projects and campaigns (Including: Benelux/Scandinavia/Middle East/Baltics/Malta/South Africa/Australia/France/South America)• Managed international media and imagery requests• Supported the product team ensuring international markets had sufficient showroom samples to sustain PR coverage• Managed the PR asset register to ensure accurate and on-brand content shared with international partners• Collated qualitative and quantitative feedback and results after brand events and consolidated these into reports shared with senior management to aid with strategic decision making• Ensured agencies adhered to River Island social media guidelines by overseeing and resolving issues with partners as and when they arose• Co-ordinated all graphic briefs and requirements for international promotions and events



TOPSHOP TOPMAN

• New York, United States

• Public Relations Assistant Intern

  • May 2012 - Nov 2012

  PR internship in the TOPSHOP New York press office. •Co-ordinated product and image requests from all US publications, such as: Vogue, Instyle and Cosmopolitan • Led the training of new interns • Ensured that the quality of merchandise remained high within the showroom and worked with the team to make improvements when necessary • Created actionable reports by conducting rigorous market research across press, editorials, and industry reports • Managed requests from editors and stylists for press collaborations • Supported the management with all VIP events



Warehouse Fashions

• United Kingdom
• Retail Apparel and Fashion
• 700 & Above Employee

• Brand Specialist

  • Aug 2011 - Apr 2012

  • Provided excellent customer service • Actioned visual merchandising (VM) across the department • Aligned VM strategy with current trends • Ensured quality standards were met • Consistently focused on sales and profit • Fulfilled administrative tasks when necessary, including updating sales targets • Provided excellent customer service • Actioned visual merchandising (VM) across the department • Aligned VM strategy with current trends • Ensured quality standards were met • Consistently focused on sales and profit • Fulfilled administrative tasks when necessary, including updating sales targets



Desigual

• Spain
• Retail Apparel and Fashion
• 700 & Above Employee

• Sales Advisor

  • Nov 2008 - Dec 2010

  • Provided high quality customer service • Ensured personal shopping opportunities were captured • Developed strong relationships with customer base to optimise repeat business • Replenished stock • Led VM across several concessions across the UK • Provided high quality customer service • Ensured personal shopping opportunities were captured • Developed strong relationships with customer base to optimise repeat business • Replenished stock • Led VM across several concessions across the UK



Manchester Fashion Network

• Events Assistant Intern

  • May 2010 - Aug 2010

  • Assisted preparation for sample sales in partnership with upcoming fashion labels • Liaised with retailers to ensure their attendance at events • Promoted the event via relevant media • Assisted preparation for sample sales in partnership with upcoming fashion labels • Liaised with retailers to ensure their attendance at events • Promoted the event via relevant media