Chris Thomas
Founder at PLAY- Claim this Profile
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Topline Score
Bio
Paul Vittles
Chris is a highly accomplished researcher, consultant and manager with a passion for understanding and shaping consumer behaviour. I first met Chris when I was co-chair of the 2009 AMSRS Conference and had the pleasure of reading his paper which was highly commended, and seeing his excellent presentation. Chris examined a number of emerging methodologies that were being talked about a lot in the media and industry chatter. He succinctly presented empirical evidence that provided much needed perspective and insight. I have since worked with Chris in his role as an agency General Manager and found him to be a respected leader. He sets high standards and, importantly, Chris has a hunger to learn and develop
Rob Grant
Chris is a great researcher and fabulous guy to work with: highly knowledgeable in his subject matter, candid in his recommendations, inventive in creating approaches and a delight to personally engage with. Strongly recommended.
Paul Vittles
Chris is a highly accomplished researcher, consultant and manager with a passion for understanding and shaping consumer behaviour. I first met Chris when I was co-chair of the 2009 AMSRS Conference and had the pleasure of reading his paper which was highly commended, and seeing his excellent presentation. Chris examined a number of emerging methodologies that were being talked about a lot in the media and industry chatter. He succinctly presented empirical evidence that provided much needed perspective and insight. I have since worked with Chris in his role as an agency General Manager and found him to be a respected leader. He sets high standards and, importantly, Chris has a hunger to learn and develop
Rob Grant
Chris is a great researcher and fabulous guy to work with: highly knowledgeable in his subject matter, candid in his recommendations, inventive in creating approaches and a delight to personally engage with. Strongly recommended.
Paul Vittles
Chris is a highly accomplished researcher, consultant and manager with a passion for understanding and shaping consumer behaviour. I first met Chris when I was co-chair of the 2009 AMSRS Conference and had the pleasure of reading his paper which was highly commended, and seeing his excellent presentation. Chris examined a number of emerging methodologies that were being talked about a lot in the media and industry chatter. He succinctly presented empirical evidence that provided much needed perspective and insight. I have since worked with Chris in his role as an agency General Manager and found him to be a respected leader. He sets high standards and, importantly, Chris has a hunger to learn and develop
Rob Grant
Chris is a great researcher and fabulous guy to work with: highly knowledgeable in his subject matter, candid in his recommendations, inventive in creating approaches and a delight to personally engage with. Strongly recommended.
Paul Vittles
Chris is a highly accomplished researcher, consultant and manager with a passion for understanding and shaping consumer behaviour. I first met Chris when I was co-chair of the 2009 AMSRS Conference and had the pleasure of reading his paper which was highly commended, and seeing his excellent presentation. Chris examined a number of emerging methodologies that were being talked about a lot in the media and industry chatter. He succinctly presented empirical evidence that provided much needed perspective and insight. I have since worked with Chris in his role as an agency General Manager and found him to be a respected leader. He sets high standards and, importantly, Chris has a hunger to learn and develop
Rob Grant
Chris is a great researcher and fabulous guy to work with: highly knowledgeable in his subject matter, candid in his recommendations, inventive in creating approaches and a delight to personally engage with. Strongly recommended.
Experience
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PLAY
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Australia
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Market Research
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1 - 100 Employee
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Founder
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Jul 2013 - Present
Hi there, we’re PLAY and we are here to make consumers’ lives better. As the experts in consumer-led innovation in FMCG, we partner with manufacturers and retailers to lift the productivity and effectiveness of their NPD. It’s all in how we blend innovation advisory with tailored consumer insight using an agile, consumer-first approach. Think of us like the connective tissue within your innovation process. We guide you at every step of the journey, helping you align, focus and develop ideas and products that sell. At PLAY, we ‘get’ the unique dynamics and opportunities within FMCG. Our strong track record and an enviable list of clients show we have the guts to make tough calls. Proudly, those very same clients continue to partner with us today. So, no matter if you have a new idea, refined concept or product pack, you can count on us for all your NPD needs. We believe in leading with an “always be helping” mentality. By getting to understand your business and striving for continuous improvement, we’re able to achieve the best possible results. We also live and breathe our playfulness – that’s our #notbeige promise – but you can trust us to speak up and share the (sometimes hard) truth. Now let’s not forget our superpowers in experiential research! With Australia’s largest sensory testing facilities, equipped with a sensory and shopper lab, eye-tracking and real full-size supermarket shelves, we can test your product and pack under one roof. You’ll find us locally in Sydney & Melbourne. Let’s shake up your innovation process, explore new opportunities and check in with your consumers on the regular. With our team by your side, we can help you make the right PLAY. Get to know what we do at: www.playinnovation.com.au or give us a call on (02) 8097 0200 Ideation, Idea Screening, Concept Testing, Product Testing, Shopper Research, Packaging Research, Eye-tracking, Segmentations, NPD Research, Market Understanding, Innovation, and Design Sprints. Show less
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General Manager
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Jul 2012 - Aug 2013
him! is a shopper research consultancy who speaks to thousands of retail customers each year, via syndicated entry and exit shopper interviews, helping retailers and suppliers grow sales and profitability. During my time leading this consultancy I updated and transitioned the shopper research offer to better suit the Australian market. him! is a shopper research consultancy who speaks to thousands of retail customers each year, via syndicated entry and exit shopper interviews, helping retailers and suppliers grow sales and profitability. During my time leading this consultancy I updated and transitioned the shopper research offer to better suit the Australian market.
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Direction First | InSites Consulting
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Australia
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Market Research
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General Manager
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2007 - Jul 2012
Direction First is a Sydney based consumer research agency. Here I helped the agency grow from a small to a mid-sized business and headed the largest account, covering product testing, sensory research and concept testing, and was responsible for the continued mentoring of the research team and the introduction of new tools and techniques. Direction First is a Sydney based consumer research agency. Here I helped the agency grow from a small to a mid-sized business and headed the largest account, covering product testing, sensory research and concept testing, and was responsible for the continued mentoring of the research team and the introduction of new tools and techniques.
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Sensory Solutions
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Australia
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Market Research
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1 - 100 Employee
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Senior Account Manager
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2005 - 2007
Managed sensory research studies for various FMCG manufacturers and headed major accounts and large scale projects. Managed sensory research studies for various FMCG manufacturers and headed major accounts and large scale projects.
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Synovate
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Market Research
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700 & Above Employee
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Research Manager
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2004 - 2005
Championed ProductQuest, Synovate’s concept testing and product testing / sensory research offer and managed a small team of FMCG researchers to complete projects for major manufacturers. Championed ProductQuest, Synovate’s concept testing and product testing / sensory research offer and managed a small team of FMCG researchers to complete projects for major manufacturers.
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McCallum Layton
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United Kingdom
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Market Research
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1 - 100 Employee
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Senior Research Executive
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2001 - 2004
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