Head of Product Lifecycle Management (PLM)

• Dec 2022 - Present

Oversee PDLC and PLCLead Launch Management (LM) and Strategic Program Management (PgM) teamsResponsible for product launch and GTM across product portfolio — product development process from ideation to EOL/retirement

Director, Tech Product Marketing

• May 2022 - Dec 2022

Sr. Principal Global Product Marketing

• Mar 2022 - May 2022

Senior Director, Marketing Technology

• Apr 2019 - Mar 2022

Director, Platform Consulting

• Jun 2017 - Mar 2022

Managing Director

• Sep 2015 - Jun 2017

Grapeseed Media engineers modern advertising programs to drive revenue and engagement. Our philosophy is the de-emphasis of technology in favor of human intelligence and storytelling. We leverage the most effective technologies available in programmatic; but the reason we consistently outperform our competitors is how we harness human intelligence. Our senior team of specialists make surgical optimizations, not available through automated algorithms. Ad tech systems cannot comprehend nuance or common sense the way our experienced data artisans do every day. 🍇

Director, Programmatic Media

• Feb 2013 - Sep 2015

Assembly is a new media agency built atop the unmatched creativity of MDC's partner network. The new firm combines the experience of IMS, TargetCast and RJ Palmer with the proven technology and thirst for innovation of Varick Media Management (VMM). This vision empowers Assembly to deliver forward thinking coordination of technology, media, and creative truly unique in today's marketplace. Assembly's expertise, care, and craftsmanship in joining best-of-breed advertising and technology ensures nimble access to act on data, insights, and optimizations, as well as the requisite control, transparency, and verification crucial in growing and protecting brands. In May of 2010, IMS joined MDC Partners, the fastest growing advertising holding company in both North America and globally. With over 40 partner companies and more than 5,000 employees worldwide, IMS gained expanded access to best-of-breed creative, experiential, promotional, branding and strategic marketing services. IMS was invited to join Assembly in summer 2014.

Advisory Board Member, TriVu Media Ad Buyers Council

• Aug 2013 - Jul 2014

[Acquired by Adknowledge, July 2014] TriVu Media, Inc. brings the simplicity, transparency and reach of TV ad buying to digital video. Advertisers choose their target audience and the desired videos where they'd like to advertise, and TriVu's algorithms segment those videos into appropriate "channels" that match like-minded ads and content. TriVu's technology is among the first to help deliver ROI from large-scale video platforms like YouTube. The company also provides an RTB video product that scans and tags data before it enters an exchange, and shows information that includes player size, click-to-play, content adjacency, and other information to advertising buyers; creates signposts for video classification; creates video channels that match clients’ needs, which include video-level categorizations, content attributions, situational relevance, and overall visibility; and boosts advertiser ROI across mobile, display, and connected TV video.

Manager, Activation

• Feb 2012 - Feb 2013

VivaKi is part of Publicis Groupe - the world's third largest communications group, offering a full range of skills and services. On behalf of the Groupe's agency brands and our clients, VivaKi faces the market to help identify and build technology, message distribution, audience aggregation and content solutions for the future. VivaKi also operates an active VivaKi Ventures practice dedicated to building partnerships with pioneering companies to secure new marketing and technology innovations as well as first-mover opportunities for Publicis Groupe clients. Sitting at the core of VivaKi is the VivaKi Nerve Center, which serves as a think tank, R&D center and testing ground to activate new pathways for clients to connect with consumers in an increasingly digital world.

Account Analyst

• Dec 2010 - Feb 2012

Recently named 481st fastest growing private company in America by Inc. magazine, Levelwing is a rapidly growing digital advertising/media agency specializing in the digital space by using real-time best of breed technologies to generate actionable intelligence, which moves you away from “faith-based” advertising to measurable results. Recently named 481st fastest growing private company in America by Inc. magazine, Levelwing is a rapidly growing digital advertising/media agency specializing in the digital space by using real-time best of breed technologies to generate actionable intelligence, which moves you away from “faith-based” advertising to measurable results.

Marketing Director

• Mar 2010 - Dec 2010

Work with management/investors to develop integrated marketing strategies instrumental in attracting both corporate affiliates and clients. Manage all marketing campaigns including SEO, SEM, display advertising, remarketing, social media. Develop and execute Twitter campaign with growth from 0–750 followers (strong engagement/positive sentiment) in a three month span. Experience working across several company divisions including marketing, operations, web development, customer relations/retention, and HR. Managed website CMS back-end. Participated as an event coordinator at the eWomen Network International Conference & Business Expo-Dallas,Texas I July 2010 to promote interaction with the CaterBid website and further brand awareness.