Ma. Beatrix Yabut-Richardson

Social Media Marketing Specialist at Embrace Relief
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Chattanooga
Languages
  • English Professional working proficiency
  • Filipino Native or bilingual proficiency
  • Kapampangan Full professional proficiency

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Experience

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Social Media Marketing Specialist
      • Sep 2020 - Present

      Main Responsibilities:- Managing a team of 5 who work on content writing, SEO, graphic design which align with the marketing goals of the organization. - Raising awareness of the organization’s 8 humanitarian programs using the platforms: Facebook, Instagram, Twitter, YouTube, and LinkedIn by posting relevant content on a daily basis.- Driving engagement through email marketing for the organization by creating 2 email newsletters a week.- Increased YouTube subscribers by 130%, Twitter followers by 13%, Facebook followers by 11%, and LinkedIn followers by 5%. Show less

    • Social Media Marketing Specialist
      • Jun 2020 - Aug 2020

      Driven by a strong belief in the power of comprehensive development, Embrace Relief is committed to creating a lasting impact on the lives of individuals locally and globally. They implement research-based programs to achieve measurable, sustainable improvements in the lives of those in need. By constantly using research and closely engaging with those they serve, their innovative approach ensures we deliver the most beneficial services.Main Responsibilities:- Managed social media and content editor interns to help with the marketing department of the organization- Managed all the social media platforms of the organization including Facebook, Instagram, and Twitter- Managed the email marketing of the organization by scheduling weekly newsletters Show less

    • Social Media Marketing Intern
      • Feb 2020 - Jun 2020

      Embrace Relief is a 501 (c) (3) non-profit organization that collaborates with volunteers to deliver humanitarian aid and disaster relief to vulnerable communities around the world.Main Responsibilities:- Connected with social media influencers with 20K to 5M following and booked 11 influencers who mentioned our COVID-19 campaign on their Instagram pages.- Connected with public figures and arranged 2 celebrity guest speakers (Ms. Lisa Guerrero & Mr. Gary Busey) for the organization’s first livestream fundraising event during the COVID-19 pandemic, #StrongerTogether.- Authored email newsletters and content for the company’s website.- Curated more than 50 designs for social media posts for diverse campaigns. Show less

    • United States
    • Outsourcing/Offshoring
    • 1 - 100 Employee
    • Demand Creation Analyst
      • May 2019 - Dec 2019

      By coordinating high-quality talent from developing countries, Billett Inc. provides custom software solutions for cleantech companies to help scale and automate their operations. Main Responsibilities: - Pitched a marketing proposal to the Founder of the company that included online and offline marketing, branding, and industry events budgeting. - Researched and created lead generation strategies such as influencer marketing, paid press, LinkedIn ads, blog post ideas. - Managed programmers or graphic designers in the Philippines that helped with the creation of the company’s website. Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Hult Social Media Global Ambassador
      • Oct 2017 - Aug 2018

      Hult is more than a business school. It’s a global network that educates, inspires, and connects some of the most forward-thinking business talent from around the world. Main Responsibilities: - Increased 25% of the engagement rate by posting high quality content on Instagram weekly - Increased 25% of customer acquisition by answering inquiries from potential student applicants everyday - Developed marketing and outreach programs including open houses, campus visits, and pioneer content driven through digital and social media platforms Show less

    • United Kingdom
    • Non-profit Organizations
    • Marketing Team Member
      • Dec 2017 - Apr 2018

      TEDxHultLondon is an event licensed by TED Global and run by students from the Hult International Business School Postgraduate Campus in London. This event aims to bring an afternoon of out-of-the-box thinking and learning, exciting connections and curious conversations that will inspire our attendees to take action and make a change in their lives. Main Responsibilities: - Covered the whole event and got 25% engagement from students - Advertised the event on every social media platform - Networked and interacted with the speakers of the event Show less

    • United States
    • Software Development
    • 1 - 100 Employee
    • External Consultant
      • Jan 2018 - Mar 2018

      Crimson Hexagon helps global brands better understand their consumers. With instant access to the world’s largest volume of unstructured text and images across social, online public, and enterprise-held data sources, Crimson Hexagon’s AI-powered consumer insights platform allows clients to analyze audiences, track brand perception and campaign performance, and even detect competitive and market trends. Main Responsibilities: - Analyzed the current operations of the company and at the same time provided recommendations to grow the company in an international market to be implemented during expansion - Observed that social media data analytics can generate more than 56% of sales - Analyzed that Pinterest is a powerful social media platform to increase sales since 89% of its users buy what they pin - Presented a clear proposal to the client to enter the Australian, Singaporean and New Zealand markets - Worked with a team of 5 different nationalities Show less

    • Philippines
    • Food & Beverages
    • 1 - 100 Employee
    • Business Development Manager
      • Jan 2017 - Jul 2017

      Susie’s Cuisine is now the biggest locally grown restaurant store in Pampanga, with over 20 branches at the helm. With over 20 branches nationwide, their mission is to serve their clients with the best products they offer and serve way above industry standards. They acknowledge with pride the title bestowed upon them, “The Best in Pampango Kakanin”. Main Responsibilities: - Mentored 30 middle management members on strategic planning to oversee company’s current and future goals - Founded “Internal Control Team” department, currently has approximately 45 members resulting in a quick solution for inventory control while processing and developing a computerized system - Supervised upper and middle management’s first team building with 67 participants to eliminate rift between employees - Provided 4 Area Supervisors to be able to monitor, supervise and check status of 20+ branches all over Pampanga and Central Luzon - Researched, negotiated and conducted a product demo with 4 new equipments from a different company to make company’s production process quicker and efficient Show less

    • Oil and Gas
    • 1 - 100 Employee
    • Logistics Intern
      • May 2015 - Jul 2015

      Eastern Petroleum Corporation distributes quality energy products for Exxon, Shell Oil and Phillips 66 while offering amazing customer service to patrons of EP Mart, a convenience store chain operated exclusively by Eastern Petroleum Corporation. With a 78,000 gallon storage capacity for propane, and 150,000 gallon storage for gasoline and diesel fuel, Eastern Petroleum Corporation Corporation takes pride in delivering a variety of fuels to a large variety of customers. Main Responsibilities: - Collaborated with a team of four business leaders and company’s manager in assessing optimum number of storage, refilling plants, and cylinders needed to distribute across the Visayas region - Researched and developed a plan with 3 team members wherein company can forecast needs and expenses upon targeting the Visayas region Show less

Education

  • Hult International Business School
    Master's degree, International Marketing
  • Hult International Business School
    Master's degree, International Business
    2017 - 2018
  • University of Cambridge
    Business, Management, Marketing, and Related Support Services
    2016 - 2016
  • University of Oxford
    Economics
    2016 - 2016
  • De La Salle University
    BS Business Management, Business Administration and Management, General
    2012 - 2015

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