I feel incredibly fortunate that upon meeting Paulien, she immediately pushed to open a new position and hire me at HP. Paulien had a clear vision to vastly improve the user experience across the entire HP digital ecosystem, and what stands out most to me is her proactive nature to elevate quality design and drive customer-centric experiences. I saw Paulien advocate for our Digital User Experience Team daily, build relationships within a tech (engineer-led) organization and influence business leaders to change their culture by putting our customers front and center. In doing so, Paulien transformed internal thinking while ensuring that all creative work was results-driven, proven by performance metrics and validated with qualitative research. Paulien also has that relentless pursuit of excellence combined with a seemingly unlimited supply of energy. She not only challenges her teams to do their best work, but she creates a culture that is open to new ways of thinking and rewards smarter ways to solve problems. Paulien pushes for best-practice methods and will fight to make sure that all good ideas have a chance to be heard. With her support and guidance, Paulien allowed me to build a high performing, internal design and editorial agency. It was my pleasure to have worked with Paulien and I’d readily work with her in any future role!

Paulien Strijland is an amazing executive that has the skills and personality to drive strategy and success in a complex organization. She shields her staff from unneeded bureaucracy, manages expectations for internal and external team strategy, and evangelizes her UX passion. She removes barriers ahead of her staff so that they can actually focus on doing real work. Paulien understands the importance that a UX organization strategy can impact on a business. Hands down, one of the top executives I have ever had the pleasure to work for, and has a proven track record of success in a very complex organization.

I feel incredibly fortunate that upon meeting Paulien, she immediately pushed to open a new position and hire me at HP. Paulien had a clear vision to vastly improve the user experience across the entire HP digital ecosystem, and what stands out most to me is her proactive nature to elevate quality design and drive customer-centric experiences. I saw Paulien advocate for our Digital User Experience Team daily, build relationships within a tech (engineer-led) organization and influence business leaders to change their culture by putting our customers front and center. In doing so, Paulien transformed internal thinking while ensuring that all creative work was results-driven, proven by performance metrics and validated with qualitative research. Paulien also has that relentless pursuit of excellence combined with a seemingly unlimited supply of energy. She not only challenges her teams to do their best work, but she creates a culture that is open to new ways of thinking and rewards smarter ways to solve problems. Paulien pushes for best-practice methods and will fight to make sure that all good ideas have a chance to be heard. With her support and guidance, Paulien allowed me to build a high performing, internal design and editorial agency. It was my pleasure to have worked with Paulien and I’d readily work with her in any future role!

Paulien Strijland is an amazing executive that has the skills and personality to drive strategy and success in a complex organization. She shields her staff from unneeded bureaucracy, manages expectations for internal and external team strategy, and evangelizes her UX passion. She removes barriers ahead of her staff so that they can actually focus on doing real work. Paulien understands the importance that a UX organization strategy can impact on a business. Hands down, one of the top executives I have ever had the pleasure to work for, and has a proven track record of success in a very complex organization.

I feel incredibly fortunate that upon meeting Paulien, she immediately pushed to open a new position and hire me at HP. Paulien had a clear vision to vastly improve the user experience across the entire HP digital ecosystem, and what stands out most to me is her proactive nature to elevate quality design and drive customer-centric experiences. I saw Paulien advocate for our Digital User Experience Team daily, build relationships within a tech (engineer-led) organization and influence business leaders to change their culture by putting our customers front and center. In doing so, Paulien transformed internal thinking while ensuring that all creative work was results-driven, proven by performance metrics and validated with qualitative research. Paulien also has that relentless pursuit of excellence combined with a seemingly unlimited supply of energy. She not only challenges her teams to do their best work, but she creates a culture that is open to new ways of thinking and rewards smarter ways to solve problems. Paulien pushes for best-practice methods and will fight to make sure that all good ideas have a chance to be heard. With her support and guidance, Paulien allowed me to build a high performing, internal design and editorial agency. It was my pleasure to have worked with Paulien and I’d readily work with her in any future role!

Paulien Strijland is an amazing executive that has the skills and personality to drive strategy and success in a complex organization. She shields her staff from unneeded bureaucracy, manages expectations for internal and external team strategy, and evangelizes her UX passion. She removes barriers ahead of her staff so that they can actually focus on doing real work. Paulien understands the importance that a UX organization strategy can impact on a business. Hands down, one of the top executives I have ever had the pleasure to work for, and has a proven track record of success in a very complex organization.