Experience

AfterWork Ventures

• Australia
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Fellow / Investor

  • Nov 2021 - Present

  AfterWork Ventures is a community-powered VC fund that invests in pre-seed and seed stage startups in Australia and New Zealand. Website: afterwork.vc



BROSA

• Australia
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• CEO & Co-Founder

  • Feb 2014 - Dec 2022

  Melbourne (Now part of the Kogan.com group ASX: KGN) Brosa is a Direct to Consumer (DTC) furniture and homewares retailer making it simple to create a home you'll love! Delivering designer furniture and homewares direct to customers, Brosa represents a new wave of software enabled retail brands building exceptional customer experiences by owning the entire value chain from product development, manufacturing and delivery through to CS. Brosa is founded by a team of startup veterans with… Show more (Now part of the Kogan.com group ASX: KGN) Brosa is a Direct to Consumer (DTC) furniture and homewares retailer making it simple to create a home you'll love! Delivering designer furniture and homewares direct to customers, Brosa represents a new wave of software enabled retail brands building exceptional customer experiences by owning the entire value chain from product development, manufacturing and delivery through to CS. Brosa is founded by a team of startup veterans with expertise in tech, manufacturing, supply chain, marketing and product design. We are headquartered in Melbourne with offices in Sydney. Brosa is a venture backed business, supported by Australia's leading tech VC funds - AirTree Ventures and Bailador. - #7th Fastest Growing Startup in Australia (AFR Fast Starters 2017) - #9th Fastest Growing Tech Company in Australia (Deloitte Tech Fast 50 2017) - #66th Fastest Growing Tech Company in APAC (Deloitte APAC Technology Fast 500 2017) - #26th Fastest Growing Startup in Australia (AFR Fast Starters 2016) Show less



Tweaky.com

• Australia
• Information Technology & Services

• Head of Marketing

  • Oct 2012 - May 2014

  Melbourne, Australia (Now part of the GoDaddy Group NYSE: GDDY). Head of Marketing at Elto (previously Tweaky.com) the #1 marketplace for small businesses to customize their website and grow their business online. I oversaw all marketing activities with particular focus on areas of traffic growth, customer acquisition, lifecycle marketing and building partnership/affiliate channels. Core Responsibilities include - Email Marketing (Autoresponders, Triggered emails) - Content Marketing… Show more (Now part of the GoDaddy Group NYSE: GDDY). Head of Marketing at Elto (previously Tweaky.com) the #1 marketplace for small businesses to customize their website and grow their business online. I oversaw all marketing activities with particular focus on areas of traffic growth, customer acquisition, lifecycle marketing and building partnership/affiliate channels. Core Responsibilities include - Email Marketing (Autoresponders, Triggered emails) - Content Marketing (Blogging, Guest Posting and Influencer Outreach) - Conversion Rate Optimization (Unbounce & Visual Website Optimizer) - Web Analytics via Google Analytics & KIssMetrics - Paid Acquisition (Adwords, Facebook Ads, Retargeting, Adroll) - Partnership Development - Affiliate Sales Channel Development - Search Engine Optimization - Running Co-Branded Webinars as customer acquisition tool - Managing outsourced team of freelance writers and marketers Awards & Recognition during that time include - Anthill Cool Company Awards (Online Business Category) 2012 - StartupSmart Best Startup Idea 2013 Show less



vinspi

• Australia

• Founder

  • Aug 2011 - Feb 2014

  Melbourne Founder of Vinspi - Tailored Men's Clothing Online We allow men to easily design and order a perfect fitting tailored suit in 3 easy steps with free shipping, returns and alterations credit. Founded this business and grew it into a profitable venture within just 6 months. I oversee all marketing activities, supplier management, operations and customer support. I was also one of just 8 teams from around Australia selected for the AngelCube Startup Accelerator 2012… Show more Founder of Vinspi - Tailored Men's Clothing Online We allow men to easily design and order a perfect fitting tailored suit in 3 easy steps with free shipping, returns and alterations credit. Founded this business and grew it into a profitable venture within just 6 months. I oversee all marketing activities, supplier management, operations and customer support. I was also one of just 8 teams from around Australia selected for the AngelCube Startup Accelerator 2012. Awards & Recognition include : - One of eight teams receiving investment from the AngelCube Startup Accelerator 2012 - Profitable in just 6 months - Featured on The Age & Sydney Morning Herald Show less



OzHut

• Australia
• Retail
• 1 - 100 Employee

• Marketing Manager

  • Aug 2009 - Jul 2011

  Marketing Manager at OZHut, Award Winning Niche Online Retailer managing multiple web stores with product range across - Telescopes - Kitchenware - Dog Beds - Swiss Army Knives - Gadgets - Breathalyzers Oversaw all marketing efforts with specific focus on digital strategies. Extensively involved in growing a fast paced and vibrant startup on a steep growth curve. Core Responsibilities Included - SEO Strategy and Management - PPC - Analytics… Show more Marketing Manager at OZHut, Award Winning Niche Online Retailer managing multiple web stores with product range across - Telescopes - Kitchenware - Dog Beds - Swiss Army Knives - Gadgets - Breathalyzers Oversaw all marketing efforts with specific focus on digital strategies. Extensively involved in growing a fast paced and vibrant startup on a steep growth curve. Core Responsibilities Included - SEO Strategy and Management - PPC - Analytics - Conversion Optimisation - Facebook Advertising - Community Management - New business market research - Email Marketing - Content Creation and Strategy - Product Pricing - Promotional strategies - Supplier Procurement - Customer Service Awards & Recognition during my time include : - BRW Fast Starters 2011 (68th) - Online Retailer Industry Awards Finalist - Emerging Star Category - SmartCompany Web Awards 2009 Finalist - SmartCompany Web Awards 2010 Finalist - Pricewaterhouse Coopers MyBusiness Magazine Awards - Best E-Business Finalist 2011 - StartupSmart 15th Fastest Growing Startup (2011) Show less



Combo

• Australia
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Coordinator

  • Jul 2008 - Jul 2009

  Marketing Coordinator in charge of overseeing the execution of marketing strategies to SME businesses within Victoria with between 10-150 employees. Responsibilities included -Online Search Strategy -Email Marketing -Lead Generation Strategy -Lead Nurturing Strategy -Event Organisation -Direct Mail Campaigns -Active Sales and Marketing Reporting -Salesforce.com CRM maintenance

• Account Manager - IT Hardware and Software

  • Jul 2007 - Jul 2008

  Account Manager for IT Hardware and Software sales department at Combo, responsible for new business acquisition and servicing existing customers Responsibilities included -Cold Calling new leads in local government, education and business sectors. -Proactively launching direct mail campaigns followed up by telemarketing campaigns -Active maintenance of Salesforce.com CRM of customer details, new business opportunities and client communications. -Continuous account… Show more Account Manager for IT Hardware and Software sales department at Combo, responsible for new business acquisition and servicing existing customers Responsibilities included -Cold Calling new leads in local government, education and business sectors. -Proactively launching direct mail campaigns followed up by telemarketing campaigns -Active maintenance of Salesforce.com CRM of customer details, new business opportunities and client communications. -Continuous account management of large hardware and software clients including local councils and education institutions. -Weekly sales reporting and opportunity pipeline forecasts. -Regular education of latest technologies affecting SMB business IT networks.