COO | Co-Founder at Emotiva

• Jan 2018 - Present

Emotions drive 90% of human behavior. We drive emotions. Our mission is to increase customer conversions. We assist them by analysing and designing of communication activities, optimizing the emotional impact on their target. The buying behaviors are driven by emotions, according to scientific research. Create emotional links, through a precise marketing strategy, improves conversions. Emotiva has developed a smart method, called ECO (Emotional Conversion Optimization), that can lift the emotional impact up to 100% of an advertising campaign, a concept (video or product), a shop window, a media, a website or customer service. ECO analyzes, evaluates and optimizes the emotional responses of target, whose goal is to increase sales conversions and as a result the ROI - return on marketing investments. The process is based on the emotional reaction through reading of faces with a 3D Facial Imaging software, the aggregation of data through artificial intelligence, the evaluation and optimization operated by team of creatives and psychologists to maximize the emotional impact. Show less

Co-Founder

• Dec 2007 - Jan 2020

White Label is an independent integrated communication agency focused on emotional marketing with the mission is to build an emotional bond between customers and brands. Clients including Banzai, Bionike, Ferrari, Headbangers, Nielsen, Mondadori and Royal Air Maroc. White Label is an independent integrated communication agency focused on emotional marketing with the mission is to build an emotional bond between customers and brands. Clients including Banzai, Bionike, Ferrari, Headbangers, Nielsen, Mondadori and Royal Air Maroc.

Partner

• Dec 2007 - 2013

Ermes.net is a networking project that aims at improving tourism as a tool of development for territories and communities through the contents and journey experience proposals of small-medium size operators (profit and non profit) promoting soft, fair tourism forms based on items of consciousness and sustainability. Ermes.net is a networking project that aims at improving tourism as a tool of development for territories and communities through the contents and journey experience proposals of small-medium size operators (profit and non profit) promoting soft, fair tourism forms based on items of consciousness and sustainability.

Independent Marketing Consultant

• Oct 2006 - Nov 2007

Creative

• Oct 1999 - Jun 2006

Worked with clients including Airc, Borsa Italiana, Citibank, Emergency, Fineco Bank and Virgilio.It. Worked with clients including Airc, Borsa Italiana, Citibank, Emergency, Fineco Bank and Virgilio.It.

Creative

• Oct 1997 - Sep 1998