Experience

Institute of Data & Marketing (IDM)

• United Kingdom
• Business Skills Training
• 1 - 100 Employee

• Digital Marketing Tutor

  • Aug 2022 - Present

  I'm a digital marketing tutor at the IDM and I train many individuals and businesses in Pay Per Click (PPC), Search Engine Optimisation (SEO) and Web Analytics courses. I'm also the author of the curriculum in these courses and work closely with the team there to ensure the training is highly relevant to our students. Some of the training I provide at the IDM includes: - Digital boot camp training for the UK 🇬🇧 government's Department for Education (DfE) - Short digital marketing courses in PPC, SEO & Google Analytics at the Institute of Data & Marketing (IDM) - Responsible for creating the curriculum for the PPC, SEO and Google Analytics courses. - Corporate workshops tailored and delivered to marketing teams in large and small corporations IDM is Europe’s leading training and qualifications organisation for the digital, direct and data profession. It is the UK’s only government-approved institute for this activity. The IDM is a modern, forward-looking institute, alert to new and emerging applications of technology in marketing. It is dedicated to keeping the profession abreast of new techniques, new media and new practices to educate you in additional areas of marketing alongside your degree Show less



NCube Digital

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Founder & CEO

  • May 2017 - Present

  I setup my business over 5 years ago to help businesses that are looking to advertise effectively online through PPC & Google Ads channels. I've worked with some great clients over the years and I've trained and mentored many individuals and businesses through my work. My digital marketing services include: - Search - creating and managing Search campaigns that have targeted keywords and responsive search ads. - Shopping - producing product feeds and submitting to Google Merchant Centre to create product shopping ads in Google Ads. - Display - developing audiences in Google Ads and Google Analytics to target in Display campaigns. - Remarketing - creating audiences and relevant ads to bring people back to your website to convert - Video - promoting businesses, products and services in Google Ads that appear on YouTube and Google Video partners. - App - setting up App campaigns in Google Ads to promote apps that are on the iOS and Android platforms to boost installs and engagement. - Performance Max - creating automated campaigns to help you reach your audiences on all Google platforms like Search, YouTube, Gmail, Maps, Discover and more. Some of the work I do for my clients includes: - conducting keyword research and ad copywriting to create great Search campaigns - creating ads that highlight key benefits, features and unique selling points to drive high clickthroughs and conversions - create campaigns like Search, Shopping, Display, Performance Max, Video and others to drive sales and leads for clients - setting up conversion tracking to track all sales and leads and to optimise the ads for better performance. Show less



Freelance

• England, United Kingdom

• Google Ads Freelancer

  • Mar 2011 - May 2017

  I worked for many years as a Google Ads freelancer on sites like People Per Hour (PPH) and Elance. I became the leading Google Ads expert on PPH and achieved Top Cert level, having worked with over 1000 clients, My work as a Google Ads freelancer included: - Setting up new PPC campaigns and doing keyword research - Managing clients campaigns to make sure they are achieving their goals - Training clients on how to setup and manage ads - Reporting on the performance of the campaigns with insights on how to improve them - Carrying out audits to show opportunities to improve performance - Mentoring advertisers and clients on Google Ads and PPC advertising Show less



Search Optimize

• Worked

  • May 2007 - Aug 2011

  I worked at Search Optimize as a digital marketing consultant specialising in PPC and Google Ads advertising services.I managed campaigns for clients in a wide range of industries in B2B and B2C sectors like Automotive, IoT, Professional services, ecommerce and many more.Some of the services and projects I worked on at Search Optimize were in the following areas:- Google Adwords Account Management- Search Engine Optimisation- Digital Marketing Strategy- Online Copywriting Show less

• Digital Marketing Executive

  • May 2007 - Aug 2011