Experience

The Marketing Bubble

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Director

  • Feb 2016 - Present

  Welcome to The Marketing Bubble, you'll find us at 'The Wrong End of Town?' on London Road in Dover. The Marketing Bubble was born from our passion to help businesses in the local community evolve and thrive. Our passion is to deliver big marketing ideas, to local businesses with small budgets. We launched The Marketing Bubble after many years of working for big brands and household names, and thought it was time to share our passion for marketing. We'd love to offer our knowledge and experience to those who need a little help seeing their business' true potential, reaching customers they never knew could be reached and ensure that they are on brand, in the right tone of voice and in tune with their customers. We aim to help any business we work with, no matter the size, to achieve their marketing goals. From strategy, media, print, copywriting, design, social media, photography, PR, events, merchandise and more, plus a fantastic network of contacts, we can ensure to get you the best value for money for short term, reactive and long term activity. We'd be happy to chat through any ideas you may have, so feel free to get in contact today... stacey@themarketingbubble.co.uk FACEBOOK @TheMarketingBubble INSTAGRAM @TheMarketingBubble www.TheMarketingBubble.co.uk Show less



Bathstore

• Retail
• 100 - 200 Employee

• Head of Brand and Marketing Communications

  • May 2015 - Feb 2016

  bathstore is the UK's leading bathroom retailer with 173 stores nationwide and an ecommerce store at bathstore.com Key achievements • Developed a content strategy leading to bathstore's first TV brand ad in nearly a decade, resulting in the largest ever store and online intake in its Winter Sale period. • Developed a social media strategy delivering brand awareness and engagement in the home interest category, including delivery of a pop up PR stunt and viral charity campaign. • Implemented a new budget tracking and management processes. • Improved task and project management with the implementation of an online management tool. • Developed and implemented a new DAMs system. • Revamp of corporate and campaign brand guidelines and tone of voice. Key responsibilities Budget £10M - Brand / Marketing / Media / Creative - Four direct reports • Development and implementation of the Brand and Marketing channels, delivering an omnichannel strategy. • Direct responsibility for effective stakeholder management with a key emphasis on stores. • Media planning - optimise ROI through both planning and post campaign evaluation. • Managing the production of TV and video working closely with the production agency and internal teams. • Acting as Brand guardian, ensuring a consistent tone of voice and creative execution. • Working in partnership with the Commercial and Purchasing teams to develop plans and action steps to ensure KPIs are achieved. • Delivery of the instore customer communications including POS, merchandising collateral, layout & display practices and principles, decoration specifications and VM when required via liaison with our design & production agencies and suppliers. • Managing the PR function – consumer and business. • Budget management of circa £10M Show less



James Villa Holidays

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Head of Brand and Studio

  • Jul 2014 - May 2015

  James Villa Holidays is the UK’s leading villa tour operator with 30 years’ experience of selling direct to the consumer. Also includes sister brand Villas4You - both direct sell and through retail Travel Agents.Key achievements• Delivered a complete revamp to the integrated TV based campaign which culminated in record breaking revenue over the last two years.• Conducted a full media audit, resulting in revamp of the brand look and feel for the James brand to create a fully integrated campaign with record breaking results.• Delivered a V4U rebrand introducing this into the retail trade, creating highest grossing revenue year and continual growth.Key ResponsibilitiesBudget £3M - Brand / Media / Creative – Team of fourteen - three direct reports, plus studio team of eleven• Brand Guardian for the James Villa Holidays businesses, plus additional responsibility for rebranding the retail arm of the brand – Villas4You. • Delivering fully integrated DR and Brand campaigns to an annual plan.• DM and EDM strategy and execution.• Planning and delivery of first and second edition James Villas Lifestyle Magazine.• Web based design, usability and development.• Retail store redesign and brand management through digital and non-digital POS.• Member of Senior Trading Team.• Budget management of circa £3M Show less

• Brand Manager

  • Jul 2013 - Jul 2014

  James Villa Holidays is the UK’s leading villa tour operator, with 30 years of expertise and experience selling directly to the consumer. Key ResponsibilitiesBudget £3M – Brand / Media / Creative - Three direct reports.• Brand management, TV, press, radio creative and execution. • Campaign management including setting of KPIs.• Studio management for core integrated campaigns.• TV, press and radio media purchasing and post campaign analysis.• DM and EDM strategy and execution.• Brochure creation, data briefing/selection and distribution.• PR strategy and key contacts.• Product and new product development.• Web based design, usability and development.• Internal communications.• Store brand management in retail outlet including digital and non-digital POS.• Member of core Trading Team. Show less

• Marketing Manager

  • Aug 2011 - Jul 2013

  James Villa Holidays is the UK’s leading villa tour operator, with 30 years of expertise and experience selling directly to the consumer. Key ResponsibilitiesBudget £3M – Brand / Media / Creative - Two direct reports • DM and EDM strategy and brief writing.• Assisting with in-house Studio Team management.• TV, press and radio media purchasing and post campaign analysis.• Media agency liaison.• Internal communications.• Brochure creation, data briefing/selection and distribution.• Product and new product development.• Store brand management in retail outlet at Bluewater including digital and non-digital POS.• Member of core Trading Team. Show less



Allied Carpets

• Retail
• 1 - 100 Employee

• Head of Marketing

  • Feb 2010 - Jul 2011

  Allied Carpets was one of the most established retailing brands of floor coverings in the UK. It consisted of Allied Carpets, General George (Scottish Brand), Carpets To Go (discount clearance brand) and Allied Beds. Key Achievements • Delivered a full re-brand of the historic and dated Allied Carpets brand. • Developed POS concepts and implemented in store for the launch of Allied Beds departments, in line with in store customer journey research. • Launched rebranded flooring departments into Habitat to create the Habitat Flooring range and extend reach to a new demographic. Key responsibilities Budget £2.4M - Brand / Media / Creative – One direct report • Brand management - creating clear definition between multiple brands online and in media. • Seasonal campaign strategy. • On-going development multiple websites, data capture and e-commerce. • Media agency and stakeholder management. • Creative management of photography and image library including photoshoots. • Paid search campaigns. • Development of content management systems. • DM and EDM management. • Budget management of circa £2.4M Show less



Habitat Fitted Kitchens

• Orpington

• Head of Marketing

  • Feb 2010 - Jul 2011

  Fitted Kitchens by Habitat was a sub-brand of Habitat UK, established in 2010. This new role was created to design, create and establish a new part of the company under the Habitat brand. Key achievements • Designed and launched a brand new high-end Fitted Kitchens department in Habitat stores delivering a fully integrated campaign across the store footprint and online showroom. • Developed Kutchenarte as a standalone brand, generating a bespoke catalogue of ranges and other marketing collateral. • Launched a standalone website for the Kutchenarte brand. Key responsibilities Budget £800K - Brand / Media / Creative – One direct report • Creation of a new unique brand identity under the guise of Habitat. • In store POS. • Media agency management including OOH and proximity marketing. • Cross company liaison - including wider brand guardians. • Design and management of the website, including implementation of a new CMS system. • Paid Search and SEO campaigns. • Data Capture and Database management. • Design and development of a unique Fitted Kitchens by Habitat Smart Phone app. • Print procurement and management. Show less



Premier Autocentres

• E-Marketing Manager

  • Jul 2008 - Nov 2009

  Premier Autocentres is Kent and South East London’s largest and most established Hyundai dealership with over 40 years in business. The role of E-Marketing Manager was essential to generating physical footfall on site. By taking the business online with the managed launch and integration of a new website, online communications and online/offline networking, Premier experienced a steep increase in sales enquiries by telephone and email. Key Responsibilities Brand / Media / Creative / Digital • Content management, design and usability of the 3 Premier websites, including managing SEO and paid search campaigns. • Managing online/offline marketing budget. • Reputation management of Premier brand and Hyundai franchise including developing a local PR strategy. • Development of customer communication and loyalty scheme. • Development and execution of direct mail campaigns in relation to online campaigns. Show less



Hampshire & Isle of Wight Constabulary

• United Kingdom
• Law Enforcement
• 700 & Above Employee

• Special Constable

  • 2007 - 2008



First Group UK

• Southampton, United Kingdom

• Marketing and PR Manager

  • Feb 2006 - Jul 2007

  First Hampshire & Dorset are a UK based international transport company, part of First Group plc. Key Responsibilities Budget £300K - Brand / Creative / Digital – Three direct reports • Creation and implementation of a strategic marketing plan and communication strategy. • Creation of a PR strategy – proactive and crisis management. • Development of group websites and e-commerce. • Daily management of both Hampshire and Dorset regional websites. • Campaign analysis. First Hampshire & Dorset are a UK based international transport company, part of First Group plc. Key Responsibilities Budget £300K - Brand / Creative / Digital – Three direct reports • Creation and implementation of a strategic marketing plan and communication strategy. • Creation of a PR strategy – proactive and crisis management. • Development of group websites and e-commerce. • Daily management of both Hampshire and Dorset regional websites. • Campaign analysis.



Stagecoach in East Kent and Hastings

• Canterbury, United Kingdom

• Marketing Assistant

  • Jun 2004 - Jan 2007

  Stagecoach East Kent & Hastings is part of Stagecoach UK Bus, a leading public transport operator in the UK. Key Responsibilities • Creation of all graphic design. • Reputation management of the Stagecoach brand. • Supervising publicity reps at each depot. • Assisting with the local and national media plans and coverage. Stagecoach East Kent & Hastings is part of Stagecoach UK Bus, a leading public transport operator in the UK. Key Responsibilities • Creation of all graphic design. • Reputation management of the Stagecoach brand. • Supervising publicity reps at each depot. • Assisting with the local and national media plans and coverage.