Experience

MindHandle

• United States
• Advertising Services
• 1 - 100 Employee

• Executive Creative Director + Head of Strategy

  • Sep 2021 - Present



Multi-Hyphen Creative

• United States
• Advertising Services

• Executive Creative Director + Founder

  • Mar 2017 - Sep 2021

  🎂 Nothing Bundt Cakes ⎮ 🌎 Samsung 🍔 Wendy's ⎮ ✈️ American Airlines 🧺 all Laundry ⎮ 🌶 Chili's Global 🐔 Raising Cane's ⎮ 💉 Texas Health 🧖🏽‍♀️ Eclipse Med ⎮ 🎳 Main Event 🌮 On the Border ⎮➕ Baylor Scott & White 🎂 Nothing Bundt Cakes ⎮ 🌎 Samsung 🍔 Wendy's ⎮ ✈️ American Airlines 🧺 all Laundry ⎮ 🌶 Chili's Global 🐔 Raising Cane's ⎮ 💉 Texas Health 🧖🏽‍♀️ Eclipse Med ⎮ 🎳 Main Event 🌮 On the Border ⎮➕ Baylor Scott & White



Ignite Partnership LLC

• United States
• Advertising Services
• 1 - 100 Employee

• Associate Creative Director + Strategist

  • Apr 2013 - Jan 2018

  🌎 Samsung ⎮ 🍕 Pizza Hut 🍷 Rex Goliath Wines ⎮ 💻 Microsoft 🔌 Qualcomm ⎮ 🎧 ZAGG ⎮ ✈️ Flexjet 🌯 Mission Foods ⎮👩‍👧The Family Place • Guided a talented team of artists and writers • Led the creative department as head of strategy and copywriting • Pitched agency perspective and proprietary processes to prospective clients • Directed agency-authored content and spearheaded social platforms • Presented creative work and conducted strategic client workshops STRATEGIST / COPYWRITER • Uncovered opportunities and obstacles for top-tier brands • Authored actionable and inspiring creative briefs • Qualified and quantified client- and agency-provided assumptions • Developed go-to-market strategies for products and services • Authored compelling creative content SENIOR BRAND MANAGER • Explored consumer insights • Developed strategic brand positioning • Mentored junior account team members • Led new business propositions and developed supporting presentations • Nurtured client relationships



Culture Farm

• United States
• Advertising Services
• 1 - 100 Employee

• Copywriter + Brand Strategist

  • Jun 2012 - Jun 2013

  🏅 Red Bull ⎮ 🐮 MOOYAH ⎮ 🏢 Regus 🍺 Twin Peaks ⎮ 🍪 Nestle Tollhouse Cafe 🍃 New Leaf ⎮ 🍗 Cowboy Chicken I helped clients develop targeted, innovative advertising solutions that drove consumer action. I learned the importance of relationships and the power of superior service when a client paid me the ultimate compliment—following me from my previous gig. • Authored creative copy and led brainstorms • Developed brand strategy and guided campaign execution • Uncovered actionable insights and designed focus groups for new product launches • Pitched strategic direction and creative to prospective clients • Responsible for client-facing communication of creative



slwm

• Marketing Services
• 200 - 300 Employee

• Marketing + Sales Communications Executive

  • Feb 2011 - Jun 2012

  🛋 Pier 1 Imports ⎮ 👖Dickies Clothing 🍃 New Leaf ⎮ 🐾 Virbac USA I helped clients streamline the development and production of customized printing and marketing solutions. Ultimately, I learned the art of sales and the power of presence. • Created tailored communication campaigns • Implemented industry-leading marketing technology and streamlined production • Innovatively prospected to develop new business • Developed and maintained strong client rapport • Directed projects from inception to creative production



Texas Roadhouse

• United States
• Restaurants
• 700 & Above Employee

• Local Store Marketing Coordinator

  • Oct 2008 - Nov 2010

  I was in charge of cultivating connections and building business. And in true southern fashion, I learned that a warm smile and a firm handshake go a long way. • Planned local store campaigns and developed promotional calendars • Collaborated with regional franchisees to drive sales via marketing • Wrote copy for in-store POS materials • Managed local marketing team and franchise fundraisers • Worked with corporate to maintain brand consistency at a store-level I was in charge of cultivating connections and building business. And in true southern fashion, I learned that a warm smile and a firm handshake go a long way. • Planned local store campaigns and developed promotional calendars • Collaborated with regional franchisees to drive sales via marketing • Wrote copy for in-store POS materials • Managed local marketing team and franchise fundraisers • Worked with corporate to maintain brand consistency at a store-level