Experience

Crosswind Media & Public Relations

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Assistant

  • May 2021 - Present

• Account Executive

  • Jan 2017 - May 2021

  – Day-to-day account coordination and project management – Drafting PR, marketing and social media plans and proposals, including RFP responses– Conducting deep media research of clients and competitors– Providing recommendations for messaging strategy based on industry insights and past media coverage– Writing, editing and proofreading of digital content and marketing materials to align with messaging and key talking points– Strengthening online presence via social media management, website improvements and other branding recommendations– Graphic design, photography, videography and other tasks as assigned

• Assistant Account Executive

  • Mar 2015 - Jan 2017

  – Project management and account coordination– Copywriting for web, social media, newsletters, TV/radio scripts and other marketing collateral– Developing and writing pitches designed to pique the interest of tier one and regional media– Ghostwriting industry-specific bylined articles for clients– Compiling targeted media lists and identifying industry influencers– Refining and organizing proposals, presentations, reports and internal documents – Setting up Wikipedia pages to raise client profiles and enhance SEO– Photography, videography, graphic design and other tasks as assigned

• Assistant Account Coordinator

  • Sep 2014 - Mar 2015

  – Served as community manager for client social media– Wrote and edited marketing materials for various clients– Conducted media audits and monitored daily news clips – Event planning, photography and other tasks as assigned



Basketball Smiles

• Social Media Manager

  • Nov 2013 - Jun 2014

  Managed the social media for Basketball Smiles, an Abilene non-profit that conducts basketball camps for kids in underserved areas of the Bahamas. Managed the social media for Basketball Smiles, an Abilene non-profit that conducts basketball camps for kids in underserved areas of the Bahamas.



Morris & Mitchell

• Social Media Writer

  • Jan 2014 - May 2014

  Morris & Mitchell is ACU’s student-run Ad/PR agency, which functions as a professional agency and takes on real clients. I wrote for the U.S. Department of State account, managing Facebook and Twitter to promote its global internship opportunities. Morris & Mitchell is ACU’s student-run Ad/PR agency, which functions as a professional agency and takes on real clients. I wrote for the U.S. Department of State account, managing Facebook and Twitter to promote its global internship opportunities.



Hendrick Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Intern

  • Jun 2013 - Jun 2013

  Interned under the public relations coordinator for Hendrick Medical Center. Interned under the public relations coordinator for Hendrick Medical Center.



JMC Network | The Optimist

• Staff Photographer

  • Aug 2011 - May 2013

  Staff photographer for ACU's award-winning campus newspaper. Staff photographer for ACU's award-winning campus newspaper.



IMB (International Mission Board)

• United States
• Religious Institutions
• 500 - 600 Employee

• Writer

  • May 2012 - Jul 2012

  Lived in India for a summer, interning with the International Mission Board communications team.– Wrote articles for the organization website about ministry in South Asia– Revised and reorganized a Wordpress website, Sikh Outreach Strategies, a resource for people working with members of the Sikh religion– Created an event guide with recipes and cultural information for Southern Baptist churches interested in hosting prayer meetings for South Asia– Managed social media pages Lived in India for a summer, interning with the International Mission Board communications team.– Wrote articles for the organization website about ministry in South Asia– Revised and reorganized a Wordpress website, Sikh Outreach Strategies, a resource for people working with members of the Sikh religion– Created an event guide with recipes and cultural information for Southern Baptist churches interested in hosting prayer meetings for South Asia– Managed social media pages