Experience

The Highland Group

• United States
• Construction
• 1 - 100 Employee

• Marketing Director

  • Sep 2022 - Present

  - Led and supported the development and execution of marketing and communications strategies for The Highland Group and Alliant Construction. - Managed the company's website, campaigns, client-facing materials, collateral, employee CVs, project photos, press releases, project proposals, promotions, presentations, and development initiatives. - Leveraged Highland's position in the market to improve project lead generation, sales, and talent acquisition. - Developed and managed campaigns to promote the company's brand and services, including advertising, email marketing, and social media advertising. - Managed the company's social media channels, including Facebook, Twitter, LinkedIn, and Instagram, and developed engaging content to promote the company's brand and services. - Created and managed client-facing materials, collateral, and presentations that effectively communicated the company's value proposition to potential clients. - Collaborated with internal teams to develop project proposals and managed the proposal process from start to finish, ensuring that proposals were engaging, informative, and aligned with the company's goals. - Continuously analyzed and reported on marketing performance metrics, including website traffic, social media engagement, and lead generation, to ensure that marketing efforts were effective and aligned with the company's goals. - Managed the production of project photos, videos, and other marketing materials to showcase the company's portfolio and capabilities. - Wrote and distributed press releases and other media communications to promote the company's successes and milestones. - Stayed up to date with industry trends and best practices to continuously improve the company's marketing efforts. - Worked with the senior leadership team to identify and pursue new business development opportunities. Show less



Alliant Construction

• United States
• Construction
• 1 - 100 Employee

• Marketing Director

  • Sep 2022 - Present

  - Developed and executed comprehensive marketing and communications strategies for Alliant Construction and Highland Group that resulted in increased brand recognition and sales growth. - Demonstrated expertise in managing the company's website, social media channels, email campaigns, client-facing materials, collateral, employee CVs, project photos, press releases, project proposals, promotions, and presentations, which enhanced the company's online presence and promoted its services effectively. - Successfully leveraged Alliant's position in the market to improve project lead generation, sales, and talent acquisition, leading to an increase in revenue and the hiring of new talent. - Developed and managed successful campaigns to promote the company's brand and services through advertising, email marketing, and social media advertising, which generated leads and increased brand awareness. - Produced engaging and effective client-facing materials, collateral, and presentations that effectively communicated the company's unique value proposition to potential clients, resulting in successful new project acquisitions. - Collaborated with internal teams to develop project proposals, manage the proposal process from start to finish, and deliver high-quality proposals that secured new business opportunities. - Managed the production of project photos, videos, and other marketing materials to showcase the company's portfolio and capabilities, which contributed to the company's overall success. - Wrote and distributed compelling press releases and other media communications to promote the company's successes and milestones, raising the company's profile and generating positive media attention. - Worked with the leadership team to identify and pursue new business development opportunities, resulting in increased revenue and business growth. - Executed marketing initiatives with high-quality deliverables, ensuring the company's continued success in the market. Show less



Caribe Resort

• Facilities Services
• 1 - 100 Employee

• Graphic Designer & Photographer

  • Mar 2020 - Sep 2022

  - Designed marketing and sales materials for Caribe Realty and its sister companies, using visual design skills to create engaging and informative materials that showcased the company's offerings. - Created multiple branding briefs and logos for startup businesses associated with Caribe Resorts, using creativity and design skills to develop unique brand identities that aligned with the company's overall brand strategy. - Provided real estate photography services for property owners throughout the Gulf Coast, including on-site photography at Caribe Resort for the Caribe Realty team. Utilized photography skills to showcase properties in their best light and provide high-quality visuals for marketing and sales purposes. - Co-authored dozens of entries in Caribe Resort's Gulf Coast Adventure Blog series, working collaboratively with the marketing team to create engaging and informative content that promoted the Gulf Coast as a travel destination and boosted traffic to the area. - Assisted with a variety of commercial real estate development projects and assets throughout the Gulf Coast, working with internal teams and external partners to provide creative design solutions and visual assets that supported the success of these projects. Show less



United Bank of Southwest Alabama & Northwest Florida

• United States
• Banking
• 1 - 100 Employee

• Marketing Specialist

  • Oct 2018 - Mar 2020

  - Reworked and redesigned all company marketing materials as the company's sole graphic designer. This included logo redesigns, and the creation of various marketing materials such as billboards, product presentations, handouts, posters, banners (vertical and roadside), social media posts, and infographics. - Edited and filmed multiple videos that showcased the company's brand. Created a video library that can be viewed on the company's website and social media platforms. - Published company press releases and promotional success stories using Constant Contact and News Wire, effectively promoting the company's services and accomplishments to its audience. - Managed company social media and website maintenance. Ensured that the company's online presence was up-to-date, engaging, and aligned with the company's brand strategy. Show less



Better Retention

• United States
• Motor Vehicle Manufacturing

• Graphic Designer

  • May 2018 - Oct 2018

  - Designed and created marketing and graphic materials for clients and dealerships across the U.S., including print and digital ads, flyers, brochures, and other promotional materials. This may have involved working with clients to understand their needs and preferences, sourcing or creating visual assets, and using design software to create visually appealing and effective marketing materials. - Managed and executed Constant Contact promotional campaigns and direct marketing initiatives. This may have involved developing creative concepts and messaging, managing email lists and segmentation, and analyzing campaign performance to optimize results. - Maintained web pages and mobile apps for dealerships utilizing the company's Preferred Customer Program. This could have included coordinating with clients to ensure accuracy and timeliness of updates, troubleshooting technical issues, and managing customer relations. - Collaborated in the creation of animated video tutorials for first-time app users and dealership customers. This may have involved scripting and storyboarding, working with voiceover talent, and using animation software to create engaging and informative videos. Show less



Gulf Coast Broadcasting, Sunny 105.7

• Gulf Shores, Alabama

• Radio Intern

  • May 2017 - Sep 2017

  - Contributed to the success of multiple live and prerecorded radio broadcasts by assisting with various tasks such as setting up equipment, coordinating with guests and performers, and ensuring smooth transitions between segments. - Demonstrated exceptional communication and creative skills by recording and editing high-quality Public Service Announcements (PSAs) and Community Calendar alerts for listeners in the Gulf Coast area, thereby increasing engagement and promoting important community events. - Fostered strong relationships with the radio personalities and station staff by collaborating closely with them throughout my internship and during my 2017 fall semester at The University of West Alabama, demonstrating my ability to work effectively in a team environment. - Developed a deep understanding of radio sales and marketing techniques through extensive training and practical experience, providing me with valuable skills that I can apply in future roles. Show less