Experience

University of San Francisco

• United States
• Higher Education
• 700 & Above Employee

• Marketing Director

  • Dec 2022 - Present

  Oversee marketing/comms strategy to move prospective students through the admission funnel (prospect->inquiry->applicant->admit) and ultimately commit to USF.-Lifecycle marketing: Manage custom email campaigns across 20 unique populations.-Sales enablement/GTM strategy: Collaborate with the admission (sales) team to craft messaging and narrative, design user flow, and launch new products to improve retention or reengage low performing populations: e.g. new scholarships, enrollment plans, free online courses, a custom application, conditional admission program, etc. -Served as lead writer for student-facing portals and application status pages, ~70+ custom snippets and email notifications based on student population and their stage in the cycle.-Build relationships with 40+ faculty members to elicit student success stories, experiential learning opportunities, and unique value props.-Write comms for experimental offerings during the pandemic (campus visits, deferral process, free online courses to prevent summer melt). In total, our team promoted 60+ virtual events. Our efforts contributed to a 4% increase in applications, 9% increase in deposited (committed) students, and 29% decrease in summer melt (from fall 2020 to fall 2021 incoming class).-Work with external agency to redesign print brochures, admission packets, and posters for recruitment and retention.-Digital marketing: Revised webpages to optimize for SEO, selected keywords for digital ad campaign based on current keyword rankings Show less

• Marketing Manager

  • Dec 2020 - Dec 2022

• Copywriter

  • Jan 2019 - Dec 2020



College Track

• United States
• Non-profit Organizations
• 200 - 300 Employee

• Development Manager

  • Aug 2016 - Jan 2019

  •Wrote all internal and external communications for annual benefit (revenue $4m) including all web copy and guest communications. •Project manager for national year-end campaign, built content strategy for five independent regions nationwide for 1500+ donors, established best practices for storytelling, provided narrative and design direction for online donation pages, marketing emails, and printed collateral. •Created regional newsletter for 10 unique donor communities. Collaborated with local program, operations, finance, and marketing teams to write and distribute authentic and high-quality quarterly content. •Transitioned team to new online fundraising platform (Classy.org), developed user training and instructions. Show less



Tilt (acquired by Airbnb)

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Market Manager

  • Aug 2015 - Oct 2015

  •Drive engagement and user acquisition of group payment app at 10+ universities. •Co-lead marketing events at local colleges to increase brand awareness and adoption. •Drive engagement and user acquisition of group payment app at 10+ universities. •Co-lead marketing events at local colleges to increase brand awareness and adoption.



Long Beach Trojans

• United States
• Philanthropic Fundraising Services

• Co-Chair, Alumni Events

  • Jan 2014 - Jul 2015

  •Organized first ever USC SCend Off in São Paulo to welcome incoming Brazilian USC students. •Planned wine tasting event and silent auction for scholarship fundraising. •Organized first ever USC SCend Off in São Paulo to welcome incoming Brazilian USC students. •Planned wine tasting event and silent auction for scholarship fundraising.



Fundação Estudar

• Brazil
• Non-profit Organization Management
• 200 - 300 Employee

• College Coach

  • Nov 2014 - Jun 2015

  •Guided six Brazilian high school students through the personal statement and supplemental essays to apply to the most selective schools in the U.S. •Guided six Brazilian high school students through the personal statement and supplemental essays to apply to the most selective schools in the U.S.



English Language Solutions

• Brazil
• Education Management
• 1 - 100 Employee

• Marketing Coordinator & English Teacher

  • Aug 2014 - Jun 2015



Forbes Indonesia

• Indonesia
• Media Production
• 1 - 100 Employee

• Editorial Intern

  • Jun 2013 - Jul 2013