Brian Buizer
Managing Director at LiveRamp- Claim this Profile
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English Native or bilingual proficiency
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Dutch Limited working proficiency
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Bio
Dave Smith
Brian created the audience monetization business at Pandora. He took an idea and an amazing ability to address ads to listeners, added some very sophisticated 1st party data, then a bunch of 3rd party data and CRM data and created what is now a $500mm business. It wasn't easy. He had to pull together resources from all across the company, figure out how the pipes should work, design our custom DMP capabilities and oversee its building, and teach sales how to sell a data-enhanced media offering. Throughout, he killed it. Always with a healthy skepticism combined with an endearing smile and laugh. He built an amazing team and managed them through some challenging times. I'd recommend him to anyone who has a complex problem to solve and wants to make money from it.
Gabrielle White
Brian was pivotal in making Pandora a key competitor in the targeting ecosystem. His deep knowledge and understanding of big data and how to strategically monetize it was instrumental in driving revenue growth for the company during our time working together. Aside from being a key leader in the space at Pandora, Brian was a professional mentor to me helping me navigate and thrive in quite a complex organization. When we started working together, he really took the time to understand my goals and pass on his knowledge around data monitization (technical, competitive, strategic etc.). I hope to get the chance to work with Brian again in the future.
Dave Smith
Brian created the audience monetization business at Pandora. He took an idea and an amazing ability to address ads to listeners, added some very sophisticated 1st party data, then a bunch of 3rd party data and CRM data and created what is now a $500mm business. It wasn't easy. He had to pull together resources from all across the company, figure out how the pipes should work, design our custom DMP capabilities and oversee its building, and teach sales how to sell a data-enhanced media offering. Throughout, he killed it. Always with a healthy skepticism combined with an endearing smile and laugh. He built an amazing team and managed them through some challenging times. I'd recommend him to anyone who has a complex problem to solve and wants to make money from it.
Gabrielle White
Brian was pivotal in making Pandora a key competitor in the targeting ecosystem. His deep knowledge and understanding of big data and how to strategically monetize it was instrumental in driving revenue growth for the company during our time working together. Aside from being a key leader in the space at Pandora, Brian was a professional mentor to me helping me navigate and thrive in quite a complex organization. When we started working together, he really took the time to understand my goals and pass on his knowledge around data monitization (technical, competitive, strategic etc.). I hope to get the chance to work with Brian again in the future.
Dave Smith
Brian created the audience monetization business at Pandora. He took an idea and an amazing ability to address ads to listeners, added some very sophisticated 1st party data, then a bunch of 3rd party data and CRM data and created what is now a $500mm business. It wasn't easy. He had to pull together resources from all across the company, figure out how the pipes should work, design our custom DMP capabilities and oversee its building, and teach sales how to sell a data-enhanced media offering. Throughout, he killed it. Always with a healthy skepticism combined with an endearing smile and laugh. He built an amazing team and managed them through some challenging times. I'd recommend him to anyone who has a complex problem to solve and wants to make money from it.
Gabrielle White
Brian was pivotal in making Pandora a key competitor in the targeting ecosystem. His deep knowledge and understanding of big data and how to strategically monetize it was instrumental in driving revenue growth for the company during our time working together. Aside from being a key leader in the space at Pandora, Brian was a professional mentor to me helping me navigate and thrive in quite a complex organization. When we started working together, he really took the time to understand my goals and pass on his knowledge around data monitization (technical, competitive, strategic etc.). I hope to get the chance to work with Brian again in the future.
Dave Smith
Brian created the audience monetization business at Pandora. He took an idea and an amazing ability to address ads to listeners, added some very sophisticated 1st party data, then a bunch of 3rd party data and CRM data and created what is now a $500mm business. It wasn't easy. He had to pull together resources from all across the company, figure out how the pipes should work, design our custom DMP capabilities and oversee its building, and teach sales how to sell a data-enhanced media offering. Throughout, he killed it. Always with a healthy skepticism combined with an endearing smile and laugh. He built an amazing team and managed them through some challenging times. I'd recommend him to anyone who has a complex problem to solve and wants to make money from it.
Gabrielle White
Brian was pivotal in making Pandora a key competitor in the targeting ecosystem. His deep knowledge and understanding of big data and how to strategically monetize it was instrumental in driving revenue growth for the company during our time working together. Aside from being a key leader in the space at Pandora, Brian was a professional mentor to me helping me navigate and thrive in quite a complex organization. When we started working together, he really took the time to understand my goals and pass on his knowledge around data monitization (technical, competitive, strategic etc.). I hope to get the chance to work with Brian again in the future.
Experience
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LiveRamp
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United States
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Advertising Services
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700 & Above Employee
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Managing Director
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Oct 2021 - Present
Same as I've always done, now with a snazzy new title.
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Partner Lead, Strategic Alliances
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Jan 2020 - Oct 2021
Managing all aspects of LiveRamp's integrations to our largest platform partners
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Product Manager, Strategic Partnerships
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Jan 2019 - Jan 2020
Working to align multiple ID sync and attribute delivery solutions across key partnerships
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Pandora
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United States
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Software Development
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700 & Above Employee
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Senior Director, Audience Operations
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Dec 2012 - Jul 2018
Building up Pandora’s audience data capabilities for sustainable revenue generation Enable massive revenue growth through the use of 1st, 2nd and 3rd party data on Pandora Lead a team of super talented segmentation specialists to drive our business forward Maintain internal and external Data Management Platforms (DMP) to move thousands of segments each month Serve the business as key privacy and data rights expert Support the build out of Go-To-Market efforts for Audience Segmentation Establish key partnerships and data flows in support of closed loop measurement capabilities Show less
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Krux Digital
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Director Client Solutions
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Oct 2011 - Jan 2013
Data management consulting with top tier brands Identify and scope requirements for mobilizing audience segments with key market connections on both the buy-side and sell-side publisher tools Design and deliver dozens of team trainings focused on Big Data and AdOps process changes Work with key client stakeholders to roll-out complete marketing plans for high-value audience products Conduct and present Risk Assessments highlighting data leakage endemic in business practices Data management consulting with top tier brands Identify and scope requirements for mobilizing audience segments with key market connections on both the buy-side and sell-side publisher tools Design and deliver dozens of team trainings focused on Big Data and AdOps process changes Work with key client stakeholders to roll-out complete marketing plans for high-value audience products Conduct and present Risk Assessments highlighting data leakage endemic in business practices
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IDG Consumer & SMB
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United States
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Book and Periodical Publishing
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100 - 200 Employee
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Senior Director, Program Development
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Aug 2010 - Sep 2011
Created a collaborative process for quickly bringing innovative products to market. This included designing a framework for a new custom content division to work with sales and operations.
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Director, Business Development
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Jan 2007 - Jul 2010
Established, managed and grew critical partner relationships in search, pricing, downloads and syndication.
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Director, Online Ad Operations
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Nov 2003 - Jan 2007
Created in-house Adops department that has scaled and become the backbone of all ad sales serving and support.
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InfoWorld
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United States
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Technology, Information and Media
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1 - 100 Employee
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Ad Operations Manager
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2002 - 2003
Managed online campaign placements via DoubleClick's DFP platform Managed online campaign placements via DoubleClick's DFP platform
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IDG (International Data Group)
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United States
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Advertising Services
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500 - 600 Employee
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Sales Analyst
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2000 - 2002
Merged data from multiple site placements into cohesive updates on advertiser campaign performance. Merged data from multiple site placements into cohesive updates on advertiser campaign performance.
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Lot21 Inc.
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Advertising Services
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Associate Media Planner
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1999 - 2000
Among other clients, I was the last planner for Pets.com. Among other clients, I was the last planner for Pets.com.
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Citysearch.com
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Marketing Manager
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1997 - 1999
Maintained media partnerships with local television and radio stations Maintained media partnerships with local television and radio stations
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Education
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1993 - 1997
California Polytechnic State University-San Luis Obispo
Bachelor of Science (BS), Business Administration
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