Experience

RDX Works Ltd

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Head Of Design (Founding designer)

  • Nov 2021 - Present

  Leading the design for one of the most unique Layer 1 platforms in the DeFi space. Creating new experiences that challenge the current norms in crypto, therefore, enabling more people to embrace Decentralised Finance.Founding the design team and building an effective and efficient design machine to help serve the business across Product, Marketing (Events, Social Media, Community, Content), Dev Ecosystem and Strategy. Get in touch if you're interested in joining my team!Designing the existing Radix brand, creating a design strategy and being hands-on in the implementation of the design experience. Show less

• Design Consultant

  • Mar 2021 - Nov 2021

  Designing the future of Decentralised Finance. Taking on a huge task as the first hired designer in the business - working on a brand new look and feel, illustrations, putting together a design strategy and working closely with C-level Execs on designing the first products. Building a design team from scratch- Branding- Product Design- Design Strategy



Fierce

• United Kingdom
• Design Services
• 1 - 100 Employee

• Product Design Lead - BP Incubation

  • May 2021 - Dec 2021

  Design Lead at BP's Incubation team - full-spectrum product and branding design services for various startups: Neuniq - Delivering well saturation certification in the petrophysics space. Tide - Delivering investment opportunities in the solar space. Sailec - Delivering effective logistics to offshore locations. Design Lead at BP's Incubation team - full-spectrum product and branding design services for various startups: Neuniq - Delivering well saturation certification in the petrophysics space. Tide - Delivering investment opportunities in the solar space. Sailec - Delivering effective logistics to offshore locations.



Nomo

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Design lead for Core banking, Payments and Cards (Shariah-compliant)

  • Dec 2020 - May 2021

  This is one of the few projects where I can be proud of being able to achieve a whole year's worth of work in a few months. The time pressures of launching a bank from scratch meant being incredibly laser-focused on the output. My contribution includes: - Shaping the design strategy and experience across multiple touchpoints for this greenfield project. Working alongside the McKinsey team to launch the first neo-bank in Kuwait/London for the Middle Eastern market. - Leading the design for a large chunk of the product experience - Home, Payments, Wealth, Cards. And the overall look and feel of the product. - Defining and evolving the branding to position to mass affluent users in the GCC Region. - Designing the first physical cards and packaging. Premium and standard offerings. Show less



The BIO Agency

• United Kingdom
• Design
• 1 - 100 Employee

• Senior Product Designer - Post office/Bank of Ireland

  • Nov 2020 - Dec 2020

  Designing a savings product for the Post Office and Bank of Ireland Designing a savings product for the Post Office and Bank of Ireland



Shpock

• Austria
• IT Services and IT Consulting
• 1 - 100 Employee

• Design Lead / Interim Head of Design

  • Jan 2020 - Sep 2020

  - Responsible for producing Shpock's first-ever rebranding of the product - Design in the Selling/Core experience squad - Line management and mentoring of 5 designers (interim) - Interim head of design - Helping build the best experience team in Vienna (and London)! - Responsible for producing Shpock's first-ever rebranding of the product - Design in the Selling/Core experience squad - Line management and mentoring of 5 designers (interim) - Interim head of design - Helping build the best experience team in Vienna (and London)!



Deliveroo

• United Kingdom
• Internet Marketplace Platforms
• 700 & Above Employee

• Product Design Lead for Payments

  • Jul 2019 - Jan 2020

  Design lead for the Payments Acceptance team, Risk team, and Payouts team. Mentored a content designer, worked with research. Key projects: - Checkout redesign - Restaurant payouts dashboard - Added a new meal card as a payment option for the French market - Hackathon project led to the creation of the round-up feature in payments flow Design lead for the Payments Acceptance team, Risk team, and Payouts team. Mentored a content designer, worked with research. Key projects: - Checkout redesign - Restaurant payouts dashboard - Added a new meal card as a payment option for the French market - Hackathon project led to the creation of the round-up feature in payments flow



WorldRemit

• United Kingdom
• Financial Services
• 300 - 400 Employee

• Senior Product Designer - Payments, Friction & Business

  • May 2018 - Jul 2019

  - Launch of the new branding - New designs for landing pages - Sign up flows - Leading design in the Friction team, Business team and Payments. - Work includes Payment checkout, landing pages, redesigning key screens such as Transfer history, Transfer status and working out ways to reduce friction in the customer's journey. Across all platforms - Designed the new 'recurring payments' feature - Collaborating with dev team in Poland and product team in London - Developing brand new features for the product (paying bills etc) - Helping build and develop design team (interviewing candidates, building and evolving team culture and general design team morale) Show less



CrowdJustice

• United Kingdom
• Civic and Social Organizations
• 1 - 100 Employee

• UI/UX Design Consultant

  • Apr 2018 - Apr 2018

  - Designed a more efficient mobile web payment flow - UX and UI consultation for optimisation of the overall experience. - Designed a more efficient mobile web payment flow - UX and UI consultation for optimisation of the overall experience.



Solna

• United Kingdom
• Software Development

• Lead UI/UX Design

  • Mar 2017 - Jan 2018

  Sign up on Solna.io Leading the UX/UI design for an exciting new product to help SME's get paid on time and run their businesses more efficiently. Includes smarter Invoicing, credit checks, payments, account management, interactive dashboard, interactive reports and so much more! - Implemented a new branding (logo) provided by a design agency, and then developed out a colour palette and design system across the product. Also designed a solo invoice template product - invoicetemplate.co Which did extremely well on Product hunt https://www.producthunt.com/posts/invoice-template Show less



What Now Travel

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Founding Lead Designer - Mobile UI/UX

  • Jun 2014 - Mar 2017

  Leading UI design and UX design for the brand new Official Visit London app. Implemented a brand new visual direction, improved and upgraded the brand, user testing and rapid prototyping on new features. Originally the app was the Official London app for tourists. The company exclusively partnered with TUi (Hotelbeds/TAB) and linked up all the tours and attractions in a mobile first solution.... first time ever! Also helped build and maintain company culture, especially during problems in funding and high employee attrition rate. Check it out on the app store - Originally here: https://itunes.apple.com/gb/app/london-official-city-guide/id847534124 And now here: https://itunes.apple.com/gb/app/what-now-!/id745154954?mt=8 Show less



Busuu

• United Kingdom
• Software Development
• 200 - 300 Employee

• Founding Lead Product Designer - Mobile and Web

  • Mar 2013 - Jun 2014

  First hired designer at busuu. Leading design projects and the complete redesign of the Busuu identity, website and mobile app experience. Creating user flows that affect the journey of over 35 million people's learning progress across the world and multiple languages, and ensuring business objectives are met with a creative solution. Working in a fast-paced lean and agile environment across all the disciplines. Creating and implementing design strategy for the Marketing and Communications team that span across social media and multiple platforms - print, digital and TV. And working closely with the mobile, web developers and managing other designers to ensure designs are met to a satisfactory standard. Ensuring brand and style guidelines are created and adhered to across the company and stakeholders are kept sweetened up with the best designs making the most impact! Show less



lastminute.com

• Switzerland
• Travel Arrangements
• 700 & Above Employee

• UX Visual Designer - Mobile and Web

  • Sep 2011 - Mar 2013

  Working in the User Experience team, implementing lean agile methods to deliver brand new concepts, visualising features and implementing UI designs to the Lastminute.com website - optimised for tablet and mobile devices (via rapid prototyping and user testing). Responsible for designing the lastminute.com mobile site and hotels category. Also implementing the same features across multiple brands owned by Travelocity global - such as Zuji, Travelocity NA, Travelocity India, Travelocity UK, and our whitelabel partners. Creating/developing, updating and following detailed design and brand guidelines for all sites mentioned. Have created the mobile site for lastminute.com hotel and flights as well as the reskin to the hotels search results page, flights and dynamic packaging pages – increasing YOY conversion by 25% in the EU and + 20% in the UK. I've helped increase mobile conversion from 1.06% in October to 3.06% in January 2013 (doubled within 4 weeks of going live). The designs for the dynamic packaging pages (City breaks) helped increase revenue by 43% since going live in November 2012. Also designed the new CRM templates which increased click through rate by 150% Show less



Patisserie Universelle

• London, United Kingdom

• Co-Founder

  • Aug 2011 - Aug 2012

  Co-founder of a luxury pâtisserie specialising in baked goods for all dietary requirements, such as vegan, gluten free, nut free and egg free products. Also teaching classes and catering for large events. Creating innovative products that blend the lines between traditional and modern cuisine Co-founder of a luxury pâtisserie specialising in baked goods for all dietary requirements, such as vegan, gluten free, nut free and egg free products. Also teaching classes and catering for large events. Creating innovative products that blend the lines between traditional and modern cuisine



Aftab Arab

• London, United Kingdom

• Freelance Designer

  • Jan 2008 - Dec 2011

  Freelance design and film work, from branding projects to photography and web media work. Designing online web stores and cd cover art. Managing teams for separate projects including filming and post processing work. Regularly having articles/tutorials published and printed in design magazines - such as Photoshop Creative. Film direction, filming, post production and team building experience. Freelance design and film work, from branding projects to photography and web media work. Designing online web stores and cd cover art. Managing teams for separate projects including filming and post processing work. Regularly having articles/tutorials published and printed in design magazines - such as Photoshop Creative. Film direction, filming, post production and team building experience.



Primal Spark

• London, United Kingdom

• Head Digital and Graphic Designer

  • Jun 2010 - Sep 2011

  Web Designer + Graphic Designer Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems, project management, publication, magazine layout etc etc Web Designer + Graphic Designer Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems, project management, publication, magazine layout etc etc



IMT / Hurricane Studios

• Professional Training and Coaching
• 1 - 100 Employee

• Photography/Branding/Design/Multimedia Teacher

  • Mar 2010 - Sep 2011

  Teaching City & Guilds Photography classes to Digital Apprentices, and running workshops teaching branding, design and multimedia to young students at IMT and the Albany Theatre, London. Teaching City & Guilds Photography classes to Digital Apprentices, and running workshops teaching branding, design and multimedia to young students at IMT and the Albany Theatre, London.