Kexin (Molly) Liu
Engagement Intern at Area 23- Claim this Profile
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Bio
Experience
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Area 23
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United States
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Advertising Services
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500 - 600 Employee
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Engagement Intern
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Jun 2023 - Present
• Worked with the engagement team, collaborated on revising email marketing schedule, creating engagement mapping, researching, analyzing, and presenting the successful pharmaceutical campaigns. • Carried out an internal pitch project with other interns. Created social media listening report on UTI related topics using Branwatch. Interpreted data and generated marketing insights for the creative disaplines. • Worked with the engagement team, collaborated on revising email marketing schedule, creating engagement mapping, researching, analyzing, and presenting the successful pharmaceutical campaigns. • Carried out an internal pitch project with other interns. Created social media listening report on UTI related topics using Branwatch. Interpreted data and generated marketing insights for the creative disaplines.
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Boston University Center for Professional Education
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Boston, Massachusetts, United States
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Boston University- CPE
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Jun 2020 - Present
• Manage the Director’s calendar coordinating and scheduling meetings, events, and reminders • Manage and coordinate special events and projects under the leadership of the Director. • Contribute to workflow and customer service needs, providing phone and front desk backup. Guide students, temporary staff, and consultants as needed. • Manage the Director’s calendar coordinating and scheduling meetings, events, and reminders • Manage and coordinate special events and projects under the leadership of the Director. • Contribute to workflow and customer service needs, providing phone and front desk backup. Guide students, temporary staff, and consultants as needed.
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Conflict Resolution Training Inc.
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United States
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Education Management
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1 - 100 Employee
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Social Media and Digital Marketing Intern
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Jun 2022 - Jun 2023
• Carry out include analyzing social media platforms, creating social media campaigns, analyzing metrics reports • Digital Marketing: Created monthly posting plans about how to maximum views and gain followers. • Carry out include analyzing social media platforms, creating social media campaigns, analyzing metrics reports • Digital Marketing: Created monthly posting plans about how to maximum views and gain followers.
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Boston University AdLab
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United States
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Advertising Services
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1 - 100 Employee
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Strategist, Account: ASCIS
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Aug 2022 - Dec 2022
• Worked in team, as strategist to provide strategic insights and for Asics. • Created brand audit, creative brief, and research reports for Asics independently. • Designed and conducted researches through IDI interviews and surveys. Utilized Qualtrics, Google form, and Excel. • Worked in team, as strategist to provide strategic insights and for Asics. • Created brand audit, creative brief, and research reports for Asics independently. • Designed and conducted researches through IDI interviews and surveys. Utilized Qualtrics, Google form, and Excel.
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BU After School Media Group
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Boston, Massachusetts, United States
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Branding Team Member
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Aug 2020 - May 2022
• Work as a branding team member and response for graphic design works such as designing logo and flyers, website arrange finalizations, and running social media accounts. • Running social media accounts that has more than 5k subscribers on Xiaohongshu app and Wechat • Work as a branding team member and response for graphic design works such as designing logo and flyers, website arrange finalizations, and running social media accounts. • Running social media accounts that has more than 5k subscribers on Xiaohongshu app and Wechat
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UniqueStarelight INC
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Atlanta, Georgia, United States
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Marketing and Communication Intern
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May 2021 - Aug 2021
• Worked as marketing researcher on musical therapy project in the company, communicated with participants, and analyzed data from the experiment. • Digital Marketing: Prepared and Launched new websites and platforms through Shopify, Google Shopping, eBay, Mercari reaching approximately $10k sales in the 3 months. • Worked as marketing researcher on musical therapy project in the company, communicated with participants, and analyzed data from the experiment. • Digital Marketing: Prepared and Launched new websites and platforms through Shopify, Google Shopping, eBay, Mercari reaching approximately $10k sales in the 3 months.
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EasyTransfer
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Singapore
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Higher Education
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1 - 100 Employee
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Marketing Internship
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May 2020 - Aug 2021
• Digital Marketing: Carried out marketing plans about how to maximum profit and introduced product through digital platform • Communicate with customers about their account and concerns • Digital Marketing: Carried out marketing plans about how to maximum profit and introduced product through digital platform • Communicate with customers about their account and concerns
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Education
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Boston University
Bachelor's degree, Psychology -
Boston University
Bachelor's degree, Advertising -
Mount Pisgah Christian School
High School Diploma