Kexin (Molly) Liu

Engagement Intern at Area 23
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Contact Information
us****@****om
(386) 825-5501
Location
Boston, Massachusetts, United States, US

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Bio

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Experience

    • United States
    • Advertising Services
    • 500 - 600 Employee
    • Engagement Intern
      • Jun 2023 - Present

      • Worked with the engagement team, collaborated on revising email marketing schedule, creating engagement mapping, researching, analyzing, and presenting the successful pharmaceutical campaigns. • Carried out an internal pitch project with other interns. Created social media listening report on UTI related topics using Branwatch. Interpreted data and generated marketing insights for the creative disaplines. • Worked with the engagement team, collaborated on revising email marketing schedule, creating engagement mapping, researching, analyzing, and presenting the successful pharmaceutical campaigns. • Carried out an internal pitch project with other interns. Created social media listening report on UTI related topics using Branwatch. Interpreted data and generated marketing insights for the creative disaplines.

  • Boston University Center for Professional Education
    • Boston, Massachusetts, United States
    • Boston University- CPE
      • Jun 2020 - Present

      • Manage the Director’s calendar coordinating and scheduling meetings, events, and reminders • Manage and coordinate special events and projects under the leadership of the Director. • Contribute to workflow and customer service needs, providing phone and front desk backup. Guide students, temporary staff, and consultants as needed. • Manage the Director’s calendar coordinating and scheduling meetings, events, and reminders • Manage and coordinate special events and projects under the leadership of the Director. • Contribute to workflow and customer service needs, providing phone and front desk backup. Guide students, temporary staff, and consultants as needed.

    • United States
    • Education Management
    • 1 - 100 Employee
    • Social Media and Digital Marketing Intern
      • Jun 2022 - Jun 2023

      • Carry out include analyzing social media platforms, creating social media campaigns, analyzing metrics reports • Digital Marketing: Created monthly posting plans about how to maximum views and gain followers. • Carry out include analyzing social media platforms, creating social media campaigns, analyzing metrics reports • Digital Marketing: Created monthly posting plans about how to maximum views and gain followers.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Strategist, Account: ASCIS
      • Aug 2022 - Dec 2022

      • Worked in team, as strategist to provide strategic insights and for Asics. • Created brand audit, creative brief, and research reports for Asics independently. • Designed and conducted researches through IDI interviews and surveys. Utilized Qualtrics, Google form, and Excel. • Worked in team, as strategist to provide strategic insights and for Asics. • Created brand audit, creative brief, and research reports for Asics independently. • Designed and conducted researches through IDI interviews and surveys. Utilized Qualtrics, Google form, and Excel.

  • BU After School Media Group
    • Boston, Massachusetts, United States
    • Branding Team Member
      • Aug 2020 - May 2022

      • Work as a branding team member and response for graphic design works such as designing logo and flyers, website arrange finalizations, and running social media accounts. • Running social media accounts that has more than 5k subscribers on Xiaohongshu app and Wechat • Work as a branding team member and response for graphic design works such as designing logo and flyers, website arrange finalizations, and running social media accounts. • Running social media accounts that has more than 5k subscribers on Xiaohongshu app and Wechat

  • UniqueStarelight INC
    • Atlanta, Georgia, United States
    • Marketing and Communication Intern
      • May 2021 - Aug 2021

      • Worked as marketing researcher on musical therapy project in the company, communicated with participants, and analyzed data from the experiment. • Digital Marketing: Prepared and Launched new websites and platforms through Shopify, Google Shopping, eBay, Mercari reaching approximately $10k sales in the 3 months. • Worked as marketing researcher on musical therapy project in the company, communicated with participants, and analyzed data from the experiment. • Digital Marketing: Prepared and Launched new websites and platforms through Shopify, Google Shopping, eBay, Mercari reaching approximately $10k sales in the 3 months.

    • Singapore
    • Higher Education
    • 1 - 100 Employee
    • Marketing Internship
      • May 2020 - Aug 2021

      • Digital Marketing: Carried out marketing plans about how to maximum profit and introduced product through digital platform • Communicate with customers about their account and concerns • Digital Marketing: Carried out marketing plans about how to maximum profit and introduced product through digital platform • Communicate with customers about their account and concerns

Education

  • Boston University
    Bachelor's degree, Psychology
    2020 - 2024
  • Boston University
    Bachelor's degree, Advertising
    2020 - 2024
  • Mount Pisgah Christian School
    High School Diploma
    2016 - 2020

Community

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