Experience

Milk

• Advertising Services
• 100 - 200 Employee

• Brand Development Director

  • Feb 2008 - Present

  • Brand Development (including qualitative and quantitative research, packaging development, communication strategy and financial support analysis) • Liaising with existing clients at a senior level on a day-to-day basis to promote company business and profitability. • Plan and strategize • Project management within strict budget and time constrains. • Track record of team enablement to realize their full potential and management.. • Track record in adding value to clients by being proactive, well organized and communicative. • Pedigree in creative strategic planning and project management. • New business development Planning, coordinating, supervise and implementing activities for: Alpha Bank (myAlphaExpress/Digital Corners, GOLD), AB Vassilopoulos (ENA retail), Agrino, Barilla, WIND, Coca Cola Hellenic/ 3E , Papastratos/Philip Morris International, Kallimanis , NESTLE (Nescafe, Loumidis, Baby Nutrition, Maggi, Nesquik, Nestea), LOUX, Οικογένεια Στεργίου, NESTLE Ice Creams (local and regional brands)/Froneri, ΙΝΚΑ/ΕΛΟΜΑΣ, BAKER MASTER/ΣΚΛΑΒΕΝΙΤΗΣ, ΧΕΛΜΟΣ/ΚΑΛΑΒΡΥΤΑ dairy products, MIGATO, Everest, ΕΛΠΙΔΑ, ΟΡΓΑΝΩΣΗ ΓΗ. Digital corporate transformation for Philip Morris International (worldwide) and Coca Cola Hellenic. Show less



ELBISCO

• Greece
• Food and Beverage Manufacturing
• 100 - 200 Employee

• Brand Manager

  • Nov 2007 - Jan 2008

  Brand Manager Soft Kings, Goodys, private label brands. Brand Manager Soft Kings, Goodys, private label brands.



McVictor & Hamilton

• Client Service Director

  • Feb 2007 - Oct 2007

  • Development and Implementation of above and below the line activities (including promotional activities) • New Product Development (including qualitative and quantitative research, packaging development, communication strategy and financial support analysis) • Introduction / launching of a product • Organization, analysis, development of financial activities (budgeting, projections, suppliers screening, evaluation of the most competitive agreements) • Communication and promotional activities • Organize, analyze and presenting Next Steps Strategies. • Supervise traffic Show less



HELLAS PRESS

• Client Service Director in VOX. (The advertising agency of Hellas Press*)

  • Sep 2000 - Feb 2007

  • Evaluation, analysis and implementation –on a project basis- for a new brand. • Organizing full brand activation plans • Organize, prepare and present the whole communication platform for each client (packaging, above (not execution) and below the line activities, promotional activities). • Developing a relationship with the customer of a strategic partner not just an advertising agency (presentations based on future opportunities and threats). • Budgeting, projections, suppliers screening, evaluation of the most competitive agreements. • Organize, Coordinate & Develop the communication strategy regarding the Licensing Programme for Sakis Rouvas, Helena Paparizou and AEK. • Responsible for a team of 2 assistants, a traffic manager, 3 art directors, 2 designers) Pepsico, Delta (ICE CREAM), Bingo, Kraft, Arla Foods, Braun, Coca Cola/ 3E, Far East, Nestle, Johnson & Johnson (preferred major supplier in below the line activities), Cook Shop & Parousiasi, Lalique, ST.Catherines British Embassy School, Whirlpool, Le Monde, Kayak, Misko, Apple Boxers, Evga, Elbisco, Hotel Pentelikon, Cream Line/ Chipita, Paxos, Apivita, ATHENS 2004 (Development of the Licensing program and style guides for the Olympic Games of 2004) *Hellas Press is also functioning as one of the largest company in the Greek Licensing market, representing for Greece, Cyprus and 28 countries in Eastern Europe, some of the most important entertainment companies worldwide –Warner Bros. Consumer Products, Marvel, King Features, Cartoon Network etc., Sakis Rouvas, Helena Paparizou, AEK. Show less



RED DESIGN CONSULTANTS

• Account Supervisor

  • Dec 1999 - Sep 2000

   Account Supervisor for: ATHENS 2004, National Securities/National Bank of Greece, Germanos Group of Companies, Metaxa, OTE, Coffeeway/Coffee Connections, DELTA (yoghurts/Complet), ION, Arla Foods (in collaboration with Delta/ cheese products), Goody’s (corporate identity), Frigoglass.  Responsible for Participation of the Company in International Competitions (New York Festival, LIAA AWARDS, Communication Art)  Account Supervisor for: ATHENS 2004, National Securities/National Bank of Greece, Germanos Group of Companies, Metaxa, OTE, Coffeeway/Coffee Connections, DELTA (yoghurts/Complet), ION, Arla Foods (in collaboration with Delta/ cheese products), Goody’s (corporate identity), Frigoglass.  Responsible for Participation of the Company in International Competitions (New York Festival, LIAA AWARDS, Communication Art)