Experience

Halston Media, LLC

• Book and Periodical Publishing
• 1 - 100 Employee

• Creative Director, Photographer

  • Feb 2010 - Present

  I create and oversee the design of the family of award-winning newspapers we publish as well as the advertising that is included within each paper. I am also responsible for the look of all marketing material our sales staff uses and all our brand promotion. I am also known for doing some photojournalism for our towns highlighting various events going on. This is the kind of work I've always wanted to do... to "see my art in print". Whether it's good ad design, editorial design, photography or guiding my crew to reach new levels of creativity and design for our newspapers, it's a great feeling to see a well designed product and know I had a hand it getting it there! Show less



Lake Mahopac Rotary

• Volunteer Design, Photography, Media

  • 2013 - Present

  I am a member and as part of my contribution to the club, I create the newsletter that gets distributed to the members of the Lake Mahopac Rotary. This is a combination of design and photography incorporating club news and events during the year. I also try to find events that we do as a club to get into our local newspaper to further the community giving that we do. This is a purely volunteer position that I enjoy. I am a member and as part of my contribution to the club, I create the newsletter that gets distributed to the members of the Lake Mahopac Rotary. This is a combination of design and photography incorporating club news and events during the year. I also try to find events that we do as a club to get into our local newspaper to further the community giving that we do. This is a purely volunteer position that I enjoy.



TSPM Art Direction

• Freelance Art Director, Photographer

  • 2002 - Jan 2020

  I have done newspaper design and layout, web sites, print ads, direct mail, logos, brochures, posters, trade show booths, newsletters, book covers, music CDs... My career as an art director includes direct response, print and corporate advertising, web sites, brochures and inserts for book clubs, publishers, national brands and small businesses. I am an award-winning designer and photographer and I often work my photography into editorial or advertising design. I worked many years as creative director for Madison Direct Marketing, Art Director for Doubleday Book and Music Clubs, and then as a freelance art director. My client list includes Halston Media Group, Putnam Arts Council, Community Cares of Putnam, Putnam County Parks Department, Paramount Marketing LLC, The Journal News, City of White Plains Parks & Recreation Department, Montesano Bros. Inc., Riko's Pizza, llc., Carcole Construction, llc., Freezin' for a Reason, The Property Group, IBM, Benjamin Moore Paints, Daytimer, iParty, Madison Direct Marketing, YWCA of the Hartford Region, JCPenney, Claudia Grispin’s Performing Arts Center, Baker Engineers, Capcatchers Bottle Openers, KOKO Press, and ReneCruz LLC. I absolutely love what I do and it shows in my work. Show less



Madison Direct Marketing

• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Feb 1996 - Oct 2009

  Lead a small creative team and created the look for Madison for both their B2C an B2B pieces. This included the direct mail pieces they mailed regularly to targeted audiences, to building the media kits, emails and trade show materials for Madison. Running photo shoots was also an integral part of the creative process. Lead a small creative team and created the look for Madison for both their B2C an B2B pieces. This included the direct mail pieces they mailed regularly to targeted audiences, to building the media kits, emails and trade show materials for Madison. Running photo shoots was also an integral part of the creative process.



Doubleday Book & Music Clubs (Now Bookspan)

• Art Director

  • 1991 - 1996

  Created direct mail pieces to aquire new members to sign up for book clubs. Had 3 creatives beat the control and ran for several years after. Created direct mail pieces to aquire new members to sign up for book clubs. Had 3 creatives beat the control and ran for several years after.



Marks-Roiland Communications

• Jericho, NY

• Art Director

  • 1989 - 1991

  Created BOLI award-winning ads for various regional clients— individuals and small businesses. Created BOLI award-winning ads for various regional clients— individuals and small businesses.