Experience

Trilogy Care

• Australia
• Hospitals and Health Care
• 1 - 100 Employee

• General Manager - Client Services & Partnerships

  • Jan 2022 - Present



inCommunity

• Australia
• Non-profit Organizations
• 1 - 100 Employee

• Non Executive Director

  • Jun 2019 - Jun 2022

  Non-Executive Director and Chair of the Marketing Sub-Committee. inCommunity is a provider of a suite of crisis support services and short term accommodation options for homeless, at risk and disadvantaged young people aged 16 to 21 years in the Ipswich and Brisbane regions. Non-Executive Director and Chair of the Marketing Sub-Committee. inCommunity is a provider of a suite of crisis support services and short term accommodation options for homeless, at risk and disadvantaged young people aged 16 to 21 years in the Ipswich and Brisbane regions.



Tenants Queensland

• Australia
• Non-profit Organization Management
• 1 - 100 Employee

• Communications Advisor

  • Oct 2020 - Jan 2022

  Tasked with increasing the profile and understanding of Tenants Queensland’s work, internally and externally, particularly amongst key stakeholders. Deliver key strategic objectives including Stakeholder Engagement and Communications Planning. Develop and implement awareness-building projects and campaigns. Tasked with increasing the profile and understanding of Tenants Queensland’s work, internally and externally, particularly amongst key stakeholders. Deliver key strategic objectives including Stakeholder Engagement and Communications Planning. Develop and implement awareness-building projects and campaigns.



QCOSS

• Australia
• Civic and Social Organizations
• 1 - 100 Employee

• Director - Members and Partners

  • Dec 2019 - Oct 2020

  The Queensland Council of Social Service is Queensland’s peak body for the social services sector. Our vision is to achieve equality, opportunity and wellbeing for every person, in every community. Position entailed growing and supporting the QCOSS community through developing and implementing creative and innovative engagement strategies to deliver on the organisation's new Strategic Plan, and to further deepen connections and engagement with community. The Queensland Council of Social Service is Queensland’s peak body for the social services sector. Our vision is to achieve equality, opportunity and wellbeing for every person, in every community. Position entailed growing and supporting the QCOSS community through developing and implementing creative and innovative engagement strategies to deliver on the organisation's new Strategic Plan, and to further deepen connections and engagement with community.



HELP Enterprises Limited

• Australia
• Non-profit Organizations
• 200 - 300 Employee

• General Manager Marketing & Communications

  • Dec 2015 - Dec 2019

  Help Enterprises is a progressive social enterprise, with a balance of commercial and social initiatives that delivers market-leading products to commercial customers, along with support, services, and employment opportunities to people with disability and other disadvantaged groups. Committed to enhancing people’s lives, it employs over 950 staff across 70 locations, of whom 370+ are themselves, people with disability. Scope and Achievements • Develop new, cohesive branding with a strategic marketing framework embracing four disparate business units and the wider organisation, • Undertake research to inform and develop new market positioning and discrete marketing plans for each business unit including digital planning and an over-arching 3-year strategic plan • Manage all marketing initiatives to multiple target markets, mainstream and social media and construction of 11 brand new websites. • Increase awareness of the organisation as a disability care provider • Oversee go-to-market strategies to drive brand and revenue during the transition to NDIS Show less



FOUNDATIONH

• Eagle Farm

• Executive Manager

  • Dec 2015 - 2018

  Foundation H was a Help Enterprises initiative committed to providing housing for socially disadvantaged people. Reporting to the CEO of HELP and an Advisory Board, I was responsible for developing and managing a leading collaborative social investment vehicle. This included project managing large-scale property developments comprised of homes, respite centres and disability support services hubs. I also managed all aspects of the Foundation including: fundraising, partnering for purpose with governments and private enterprise, community relations, stakeholder negotiation, land acquisition as well as the construction of houses for people with disability. Professional growth: As Executive Manager of FoundationH, I had to make key decisions around the growth opportunities available in the assisted-living sector, and then actively seek funding and partnerships to realise the opportunities available to build houses and other social assets. Show less



Groundplan Takeoff Software

• Australia
• Construction
• 1 - 100 Employee

• Marketing Director

  • Jun 2015 - Dec 2015

  This was a consulting role for a trades industry business software start-up. I developed strategies to create sales leads through digital marketing opportunities, and followed through with direct marketing activity, ensuring a full sales funnel. The worldwide customer base grew by 10% in my short term working with the founders. This was a consulting role for a trades industry business software start-up. I developed strategies to create sales leads through digital marketing opportunities, and followed through with direct marketing activity, ensuring a full sales funnel. The worldwide customer base grew by 10% in my short term working with the founders.



Master Electricians Australia

• Australia
• Utilities
• 1 - 100 Employee

• General Manager - Marketing

  • Feb 2007 - Mar 2015

  Three roles held, including CORPORATE SERVICES MANAGER, and MEMBERSHIP DEVELOPMENT MANAGER. Master Electricians Australia is the peak body for the electrical industry. It is a not-for-profit, membership based organisation with over 60 staff across 5 state offices, and is headquartered in Brisbane. As part of the Executive Management Team, I managed 6 staff, with a departmental budget of $1.4 million. I managed and provided overall leadership on all marketing, corporate services, events and sponsorship activities of MEA (internal and external). I also worked to develop and implement strategies to make operations more effective across the entire business, including sales and service delivery planning. With this came the responsibility for ensuring transparent financial management of all MEA activities and production of annual budgets Select Achievements • Creation and successful launch of a major new national brand - the Master Electricians Australia accreditation program, and public brand • Developed the Master Electricians digital strategy, including websites, membership campaigns and social media channels, targeting industry and the general public • Managed an industry-targeted, nationwide events program that included an annual conference, (sometimes held internationally), and created compelling sponsorship packages for these events • Successfully launched new WHS program (SafetyConnect), generating significant additional income • Successfully tendered for a $500,000 federal grant to produce a Digital Business Kit for the electrical industry • Achieved remarkable take-up through social media. New website had a 156% increase in visits (up to 166,000 per annum); Twitter account had over 7500 followers (356% increase over 2 years) • Overall, grew membership by an average of 7% per annum for 8 years, through a program of enhanced engagement with members and non-members via multiple channels Show less



Timber Queensland

• Brisbane, Australia

• Marketing Manager

  • 2004 - 2007

  Timber Queensland (TQ) is a membership-based industry association for the entire timber industry in Queensland. This is a very wide catchment which includes sawmills, merchants, manufacturers, builders, carpenters, cabinet makers etc. The purpose of this role: To increase per-capita consumption of timber as a product within Queensland through the creation and implementation of strategic marketing campaigns while building TQ strength across all sectors through acquisition and retention of members. Major functions: • To develop member offers, incentives and benefits • Provide input and ongoing maintenance of the TQ website • Design and produce member newsletters, technical publications and brochures • Organise Timber Queensland seminars, conferences, trade shows and events • Provide media liaison, ensuring the Timber Queensland ‘charter’ was represented • Participate as a member of the Timber Queensland management team in goal setting, budget development, and Board reporting Select Achievements • Increase in per-capita consumption of timber in Qld of 12% over 3 years • Increase in membership numbers of 7% over 3 years, in a declining market Show less



The AA

• United Kingdom
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Customer Retention Manager

  • 2001 - 2003

  The Automobile Association (UK’s largest and leading vehicle breakdown organisation). The AA (then part of the Centrica Group, including British Gas, Goldfish Bank and OneTel UK) operates in an ultra-competitive marketplace, with around 4.5 million personal customers, and a marketing department of 250 staff. My key focus was to achieve growth not only through customer acquisition and retention, but through cross-selling and up-selling of other AA products to existing customers. I had responsibility for all communication to new and existing customers, during their membership life cycles. Show less



Brisbane Transport

• Brisbane, Australia

• Marketing Officer

  • 1999 - 2000

  Strategic development and management of all marketing functions, including: • Advertising (television, radio, press, print) • Product Development – specific ticketing and service initiatives Achievements • 7% patronage growth during 1999/2000 (against a nationwide decline in public transport patronage) • Introduced new City Sights tours service, which in its first six months had a 10% increase in patronage • Conducted an ongoing campaign for the DayRover ticket, which resulted in a massive 22% increase in patronage Show less



Leo Burnett

• United States
• Advertising Services
• 700 & Above Employee

• Account Manager

  • 1997 - 1999

  Gained experience on a broad range of clients, including: Woolworths Supermarkets, Stamford Plaza Hotel, Logan City Council, The Courier Mail, and Griffith University. Across television, radio, press, print, direct mail, catalogues, and outdoor. Gained experience on a broad range of clients, including: Woolworths Supermarkets, Stamford Plaza Hotel, Logan City Council, The Courier Mail, and Griffith University. Across television, radio, press, print, direct mail, catalogues, and outdoor.