Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Director, Paid Social

  • Nov 2021 - Present

• Associate Director, Social Media

  • 2019 - Nov 2021



Vanguard

• United States
• Financial Services
• 700 & Above Employee

• Social Media Content Strategist

  • 2013 - 2019

  Organic and paid content strategy for Twitter, Facebook & YouTube • Consulting and support for Instagram and LinkedIn • Writing & designing content (including tweets, Facebook posts, scripts, videos, GIFs, giveaways, etc.) • Client service • Analytics and dashboard development • Budget planning and ownership • Owner/manager of Vanguard’s Global Social Media Forum • Global go-to resource and consultant for Vanguard’s social presence in multiple sites and countries, including Canada, the UK, Australia and Japan, via mentoring new channel managers, helping social teams launch new Twitter, Instagram and LinkedIn channels, and providing ongoing technical, troubleshooting and best practice support • Partnering with senior marketing managers to support product launches and awareness campaigns, and to develop social-first campaigns, resulting in increased web visits, open accounts, and cash flow • Managing the Missouri MOST 529 Savings Plan Twitter, Facebook and YouTube channels by creating content, visuals, and campaigns to increase follower counts and engagement, while developing successful working relationships with senior State Treasury officials to help manage this critical client relationship • Providing training, oversight and support for social client care team Show less

• Social Media Advertising Compliance Analyst

  • 2011 - 2013

  Series 6, 7, 63 and 24 licensed advertising compliance reviewer, responsible for evaluating all of Vanguard’s social media output to ensure compliance with FINRA regulations • Developed positive working relationships with senior leaders across Vanguard (including the CEO) in order to help communicate good compliance practices throughout the company • Worked closely with social media teams to edit and create compliant content • Worked directly with FINRA to allow for more flexible interpretation of regulations to keep up with evolving social media usage and technology, which allowed the social media teams to more successfully create popular, user-friendly content. Show less

• Management / Team Leader

  • 2008 - 2011

  Supervised a resolution services/hotline support team in Vanguard’s Education Savings Group • Created team mission statement, job descriptions, and new performance management protocols, which resulted in increased team commitment, energy, efficiency and morale.

• Investment Specialist

  • 2005 - 2008

  Working with high net worth clients, training new hires, helping to develop coaching and training materials.