Experience

Borders

• Retail
• 700 & Above Employee

• General Manager

  • 2013 - Present

  Milestones • Successful negotiations and claim of USD$698,000 credit note from US distributor – Diamond Book Distributors for excess heritage stocks ordered in previous years - acquisition of additional RM2million revenue from new concessionaires; tied to 2-year contracts - clearance of RM700,000 of heritage stock due to store resize; Berjaya Times Sq and Queensbay Mall • Disney partnership; ties-ups with Disney Pixar, Marvel and Star Wars and various franchise partners • Business model enhancement: “Beyond Books” enhancement; expanded customer base encompassing travel, music, cooking, theme park incorporating in-store interaction and customer engagement • Initiated partnerships with Pink Ribbon Foundation, Malaysian Airlines, Themed Attractions Kaki Seni, IM4U, Georgetown Literary Festival, Cooler Lumpur • Revamp of operations structure; merchandising display, double racking system, strategic buying patterns and colour coding system on stock returns • Conversion of traditional marketing to social media platforms and customer loyalty programmes • Opened one (1) new store in medical center (first ever non-mall store) and one (1) in Putrajaya precinct. Show less



STAEDTLER Malaysia

• Malaysia
• Manufacturing
• 1 - 100 Employee

• Chief Executive Officer

  • 2010 - 2012

  Achievements – solving of outstanding matters • Bad debts - recovery of $9.8mio from Jan to Aug 2011 • AR - 97% settlement of all outstanding receivables since 2006; nullified bank dependency • Sale of land and manufacturing plant; sale value of $2.5mio • Sale and scrap of machinery; sale value of $1.7mio • Dissolution of Staedtler Retirement Scheme; settlement of $3.6mio • Settlement of 15year legacy stock: $1.68mio sales to India and South Africa • Full realization of company fundamentals at end 2010. Achievement of best EBIT results since 2002 due to the improved results of 2010 and 2011 Achievements: performance results i) FY2010 v FY2009 Gross Turnover results: 22% higher ii) OpEx results: 23% lower than BU2011 (51% v 74%); as at 30th June 2011 iii) FY2011 v FY2010 results: 12% higher; as at 31st Dec 2011 iv) OpEx results: 10% lower than BU2011 (45% vs 55%): as at 31st Dec 2011 v) FY2011 Nett Turnover results: 7% above BU2011 and 23%; above FY2010 results vi) Profit/Loss before Tax: 66% improvement FY2011 v BU2011 • Workforce re-engineering achieved increase in productivity with 13% lower headcount vs BU2011 Show less



PUMA Group

• Germany
• Sporting Goods Manufacturing
• 700 & Above Employee

• Country Manager

  • 2008 - 2010

  Achievements: performance results • Overall : 115% achievements of BU2008 • Wholesale : FY 2008 Actual v YTD 2007 Actual: 25% growth : FY 2008 Actual v BU 2008 Actual: 8% growth • Retail : FY2008 v 2007 Actual: 53% growth : FY2008 v BU 2008: 23% growth : Best retail store sales in Asia Pacific; Queensbay Mall store, Penang (2008) • Retail awards : Best retail CRM in APAC (2008) : Best fashion wear awarded by Cleo magazine Malaysia Show less



Wilson Sporting Goods Co.

• United States
• Sporting Goods Manufacturing
• 700 & Above Employee

• Business Manager Asia

  • 2004 - 2007

  a. Key Responsibilities • Matrix analysis; country, product, customer profiling and pricing segments • Sales & marketing analysis, performance tracking and segmentation strategies • On-ground retail stores and dealer account visits; increase store foot-fall and sell-through efforts • Product training for all retail staffs, management team and formulation of market strategies • Sponsorship of events, performance review & allocation of annual grants • Funding and coordination of youth development programs in Malaysia, India, Taiwan, Philippines • Brand spokesperson for media and trade during business visits to Asian markets • Speaker for Asian sales seminar/conference B) Position: ii) Global Product Development and Sourcing Manager – Badminton Responsibilities: product development, procurement, quality control and audit management Markets : global a. Milestones • Quality control process development; set-up audit manual for global execution • Development of audit devices for purpose of audit process • Secured international federation endorsement b. Key Responsibilities • Supply Chain; material sourcing, product development and designs with China factories • Created full range of new products for the global market; rackets, shuttlecocks, shoes, bags • Set-up of audit departments in China factories and executed monthly factory inspections • Market research - Europe and Asia • Product training for European subsidiaries • Public relations role with all national and state federations • Coordinated marketing strategies at European subsidiaries forum Show less



McCann-Erickson

• Director of Experiential Marketing

  • 2000 - 2004

  Achievements • Successfully executed the national launches for Vanilla Coke and Coke “Can-sation” respectively. a. Key Responsibilities • Creative concepts, idea generation, client servicing and event management • Market intelligence and focus groups: primary and secondary data • Collaborated with creative teams, brand teams, media team on all 360 brand executions • Executed nationwide campaigns for Nesquik, Coffee-Mate, Streps, Clearasil • Executed nationwide launch for L’Oreal, Sony • Conceptualisation of creative ideas for Walls, Dom, Dentyne Show less



Prince Sports Group Inc

• United States
• Manufacturing
• 1 - 100 Employee

• Marketing Promotions Manager

  • 1991 - 1999

  a. Milestones • Conceptualised and successfully executed an anti-drugs campaign with the national Anti-Drugs Task Force and ASEAN anti-drugs enforcement agency with Michael Chang in Hong Kong in 1996 • Introduced in-line skating to Malaysian public; set up the Malaysian In-line Skating Association Interim deputy-president of the Malaysian In-line skating Association. Drafted Constitution • Built the first ever In-line skate park in Malaysia; collaboration with the Ministry of Youth & Sports • Created the first ever In-line skating tournament; including also first ever tournament held in the concourse of a shopping mall • Set-up Team Rollerblade Malaysia; stunt team – team choreographer and manager. National sensation . Nationwide roadshows with adidas, celebrities in various malls. Performed on national TV shows and for government leaders & prime ministers, product launches. Shows in Singapore, Brunei and Thailand. b. Key Responsibilities • Coordination of coaching centers with coaching set-up of badminton, tennis and squash coaches. • Promotions, advertising, public relations, sponsorship, event management, brand communications • Creation of communication materials and marketing collaterals • Trade marketing and channel management, sales planning • Coordinated press advertising in line with global roll-out • Preparation of press releases for media for launch events Show less