Khai Azmas
Content Creator Manager at Bloomr.SG (Mediacorp)- Claim this Profile
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English Native or bilingual proficiency
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Malay Native or bilingual proficiency
Topline Score
Bio
Credentials
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Lean Six Sigma Green Belt
SMU AcademyAug, 2023- Nov, 2024 -
YouTube Music Certification
YouTubeJul, 2020- Nov, 2024
Experience
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Bloomr.SG (Mediacorp)
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Singapore
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Entertainment
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1 - 100 Employee
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Content Creator Manager
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Jan 2022 - Present
• Project Management: Managing Creator/Influencer marketing campaigns for clients. (Samsung, Singapore Tourism Board, Procter & Gamble, McDonald's & many more) • Talent Management: Recruiting, managing, and grooming a network of content creators/influencers to increase our offerings to client campaigns. Singapore's first and only Multi-Channel Network (MCN). • Responsible for Creator compensation and negotiations, partnering closely with Procurement, Finance, and other cross-functional partners to ensure campaign budgets are optimized. • Partner with content creators (within and outside of the network) to deliver effective campaigns and foster long-lasting relationships for future projects. Show less
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Mediacorp Pte Ltd
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Broadcast Media Production and Distribution
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700 & Above Employee
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Social Media Producer
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Aug 2018 - Jan 2022
• Production support for internal & external client campaigns. • Produce shareable and optimized content (video, image, gif, audio), for all types of events/programs and content marketing campaigns. • Assist in conceptualizing and executing content marketing campaigns • Project Management: Managing Creator/Influencer marketing campaigns for clients. • Talent Management: Recruiting, managing, and grooming a network of content creators/influencers to increase our offerings to client campaigns. Singapore's first and only Multi-Channel Network (MCN). • First-adopter and A-B tester of latest operational and content production tools and features provided by partner companies (e.g. Facebook, Twitter, Google) Show less
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Self-employed
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Singapore
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Freelance Content Creator/Photographer
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Jun 2015 - Aug 2018
• Curate, design, build and maintain social media presence with high-quality content for images and video (https://www.instagram.com/khairulazmas) • Worked on digital campaigns with brands such as Samsung, Adidas & Sony. • Manage creative process and develop storyboards based on requirements. • Extensive knowledge of social media platform such as Instagram, Facebook and Twitter. • Continuously discover and implement new technology to improve efficiency. • Curate, design, build and maintain social media presence with high-quality content for images and video (https://www.instagram.com/khairulazmas) • Worked on digital campaigns with brands such as Samsung, Adidas & Sony. • Manage creative process and develop storyboards based on requirements. • Extensive knowledge of social media platform such as Instagram, Facebook and Twitter. • Continuously discover and implement new technology to improve efficiency.
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Mediacorp Pte Ltd
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Broadcast Media Production and Distribution
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700 & Above Employee
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Senior Operations Executive
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Aug 2014 - Feb 2015
• Serve as the primary representative and point of contact for client requests regarding print operations.• Main knowledge resource for the sourcing and management of print-related projects.• Partnered with the sales team to set requirements for marketing campaigns and to ensure all goals and objectives are met.Notable Project:Uniqlo Fall/Winter 2014 Catalogue• Managed the production and operations of distributing 200,000 copies at 36 MRT stationsisland-wide during peak travel time for maximum effective impact, with 30,000 copiesdistributed at all Uniqlo outlets for walk-in customers• The catalogue was well-received and ran out quickly at Uniqlo stores, bringing in substantialrevenue for the client Show less
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Senior Marketing Executive
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Mar 2013 - Aug 2014
• Develop and oversee marketing campaigns to promote TODAY Newspaper, both Digital & Print.• Initiated the company's first online Lucky Draw to it's readers.• Enrolling the newspaper for various globally recognized awards to uplift the company's credibility.• Source & maintain partnerships with new & existing clients.Notable Projects:TODAY Movement Dance Championships• Managed the day-to-day marketing and event-planning tasks for an inaugural youthoutreach event that successfully attracted more than 1,000 attendees regionallyMediaCorp News Awards 2013• Crucial member of the organising committee who planned, executed and successfullycoordinated logistics for the event, which was held for more than 300 media professionalsTODAY Fantasy League• Executed marketing campaigns for an inaugural online competition that attracted 14,000participants from Malaysia, Indonesia and Singapore.TODAY Shop To Win• Assisted in running a 4-month campaign that received 60,000 public entries and helped toincreased revenue by 10% thanks to heightened public awareness Show less
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Senior Circulation Executive
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Jul 2012 - Mar 2013
Provide administrative support to the circulation operations for TODAY newspaper, whilemaintaining a CRM database for circulation and subscriptions.Notable achievement:• Readership jumped 14% to 730,000 according to Nielsen's Media Index Report 2012 - part ofthis was attributed to increasing circulation to areas with better human traffic, like MRTstations. This would not have been possible without a well-maintained CRM database.
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Circulation Executive
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Dec 2009 - Jul 2012
Provide administrative support for the circulation operations of TODAY newspaper
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Education
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2014 - 2015
TaF.tc
WSQ Diploma in Fashion Technology (Merchandising and Marketing), Fashion Merchandising -
2001 - 2004
Millennia Institute
GCE Advanced Level, Liberal Arts and Sciences, General Studies and Humanities -
1997 - 2000
Siglap Secondary School
GCE Ordinary Level, Liberal Arts and Sciences, General Studies and Humanities
Community
