Experience

bknown agency

• United States
• Spectator Sports
• 1 - 100 Employee

• Founder

  • Feb 2021 - Present

  A branding and social media agency within the world of sports and entertainment. A branding and social media agency within the world of sports and entertainment.



ESPN

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Senior Manager, Talent Social Strategy

  • Apr 2019 - Feb 2021

  I lead talent social strategy, working with our internal influencers on optimizing their presence in the digital space.

• Segment Producer/Manager

  • Apr 2016 - Apr 2019

  April '15 - August '16: Led strategy and production for ESPN NBA social media platforms. Optimize social platforms to best serve fans. Collaborate with production, event, marketing, digital and creative services team to ensure a successful social media approach. August '16 - September '17: I oversee SportsCenter Social Media efforts and lead a team of 8 September '17 - present: Manager of all social media handles (ESPN, SportsCenter, NBA on ESPN, NFL on ESPN, etc.) March… Show more April '15 - August '16: Led strategy and production for ESPN NBA social media platforms. Optimize social platforms to best serve fans. Collaborate with production, event, marketing, digital and creative services team to ensure a successful social media approach. August '16 - September '17: I oversee SportsCenter Social Media efforts and lead a team of 8 September '17 - present: Manager of all social media handles (ESPN, SportsCenter, NBA on ESPN, NFL on ESPN, etc.) March '18 - present: I lead our talent social initiative, managing our internal influencers social media strategy.

• Social Media Coordinator

  • Sep 2014 - Apr 2016

  September 2014 to April: I produced content for ESPN College Football & ESPN College Basketball social media platforms April 2015 to present: In charge of strategy and production for ESPN NBA social media platforms. Optimize social platforms to best serve fans. Collaborate with production, event, marketing, digital and creative services team to ensure a successful social media approach.



Harvard Business School

• United States
• Higher Education
• 700 & Above Employee

• Advisor, Business of Sports Club

  • Aug 2019 - Nov 2020



BK Consulting Group, LLC

• Greater New York City Area

• Principal

  • Jul 2013 - Sep 2014

  I help brands take advantage of social media platforms to fulfill their professional goals I help brands take advantage of social media platforms to fulfill their professional goals



Bloomberg

• United States
• Financial Services
• 700 & Above Employee

• Marketing Associate, Trading Solutions (Temporary Contract Worker)

  • Feb 2013 - Jun 2013

  - Assisted global head of marketing to support five business units within Trading Solutions - Provided metrics dashboards and analysis on proprietary events, website, and email campaigns - Researched competitor analysis for launching of new capital markets risk product to enhance the marketing plan - Prepared sales sheets and presentations for strategy sessions with product managers and sales representatives - Executed CRM strategy using Aprimo software to create consistent data… Show more - Assisted global head of marketing to support five business units within Trading Solutions - Provided metrics dashboards and analysis on proprietary events, website, and email campaigns - Researched competitor analysis for launching of new capital markets risk product to enhance the marketing plan - Prepared sales sheets and presentations for strategy sessions with product managers and sales representatives - Executed CRM strategy using Aprimo software to create consistent data aggregation - Participated in general event coordination for proprietary events to ensure superb client experience Show less - Assisted global head of marketing to support five business units within Trading Solutions - Provided metrics dashboards and analysis on proprietary events, website, and email campaigns - Researched competitor analysis for launching of new capital markets risk product to enhance the marketing plan - Prepared sales sheets and presentations for strategy sessions with product managers and sales representatives - Executed CRM strategy using Aprimo software to create consistent data… Show more - Assisted global head of marketing to support five business units within Trading Solutions - Provided metrics dashboards and analysis on proprietary events, website, and email campaigns - Researched competitor analysis for launching of new capital markets risk product to enhance the marketing plan - Prepared sales sheets and presentations for strategy sessions with product managers and sales representatives - Executed CRM strategy using Aprimo software to create consistent data aggregation - Participated in general event coordination for proprietary events to ensure superb client experience Show less



Jacks and Jokers

• United States
• Retail

• Digital Content Director

  • Jun 2012 - Dec 2012

  - Start-up clothing company where I assumed multiple roles within the organization: - Head of social media strategy (Facebook/Twitter/Instagram/Pinterest); Recognized by Twitter for content use in newsletter/business reports to demonstrate to business how to effectively communicate with customers. - Responsible for front-end website management; Ensured online orders sent out and all products/images/company news updated - Increased website Facebook referrals from 741 to 3,498 and… Show more - Start-up clothing company where I assumed multiple roles within the organization: - Head of social media strategy (Facebook/Twitter/Instagram/Pinterest); Recognized by Twitter for content use in newsletter/business reports to demonstrate to business how to effectively communicate with customers. - Responsible for front-end website management; Ensured online orders sent out and all products/images/company news updated - Increased website Facebook referrals from 741 to 3,498 and Twitter referrals from 28 to 1,021 during 6 months working - Improved Facebook Weekly Total reach by 1385% in 1 week time: from 6,900 to 85,000 from campaign execution - Led successful campaign to produce over 20 athletes/celebrities to wear and promote brand - Controlled college representative program of over 30 students nationwide to execute guerilla marketing strategies to increase brand awareness and drive e-commerce platform. - Sponsored promotional code in attempt to induce e-commerce sales; Generated over $2000 in sales - Conducted inventory management to provide transparency for product organization with regards to sales

• Marketing Campus Representative

  • Sep 2011 - May 2012

  - Spread brand awareness around college community through product placement distribution among campus icons - Completed sponsorship for hip-hop concert; Included logo on flyers, tickets, red carpet banner, and delivered apparel to artists. -Took over Twitter page and redesigned social media strategy



CBS College Sports Network

• Chapel Hill, NC

• Marketing and Campus Representative

  • Feb 2011 - May 2012

  - Promoted via social media channels a live NCAA basketball pregame show through viral marketing campaign - Choreographed videos of students dancing to GEICO song for potential pipeline to TV commercial spots - Directed commercial with UNC students that aired during UNC football game to promote Jack Links Beef Jerky - Established brand awareness by marketing nationwide CBS Sports Network Fan Photo Contest through social media and selected fans at football game to participate in… Show more - Promoted via social media channels a live NCAA basketball pregame show through viral marketing campaign - Choreographed videos of students dancing to GEICO song for potential pipeline to TV commercial spots - Directed commercial with UNC students that aired during UNC football game to promote Jack Links Beef Jerky - Established brand awareness by marketing nationwide CBS Sports Network Fan Photo Contest through social media and selected fans at football game to participate in contest - Produced 4 of 20 nationwide finalist photos and ran grassroots promotion during month long voting period - Achieved the 2nd and 3rd highest vote count out of all CBS Sports reps and all finalist photos - Promoted National Bracket Day for March Madness, participating in nationwide contest to get most Facebook/FourSquare check-ins to location at school. - Won contest by getting 437 total check-ins in 1 day between Facebook and FourSquare, resulting in $1000 to a student organization of my choice Show less - Promoted via social media channels a live NCAA basketball pregame show through viral marketing campaign - Choreographed videos of students dancing to GEICO song for potential pipeline to TV commercial spots - Directed commercial with UNC students that aired during UNC football game to promote Jack Links Beef Jerky - Established brand awareness by marketing nationwide CBS Sports Network Fan Photo Contest through social media and selected fans at football game to participate in… Show more - Promoted via social media channels a live NCAA basketball pregame show through viral marketing campaign - Choreographed videos of students dancing to GEICO song for potential pipeline to TV commercial spots - Directed commercial with UNC students that aired during UNC football game to promote Jack Links Beef Jerky - Established brand awareness by marketing nationwide CBS Sports Network Fan Photo Contest through social media and selected fans at football game to participate in contest - Produced 4 of 20 nationwide finalist photos and ran grassroots promotion during month long voting period - Achieved the 2nd and 3rd highest vote count out of all CBS Sports reps and all finalist photos - Promoted National Bracket Day for March Madness, participating in nationwide contest to get most Facebook/FourSquare check-ins to location at school. - Won contest by getting 437 total check-ins in 1 day between Facebook and FourSquare, resulting in $1000 to a student organization of my choice Show less



Carolina Friends School

• Primary and Secondary Education
• 1 - 100 Employee

• Junior Varsity Assistant Basketball Coach

  • Nov 2011 - Feb 2012

  - Coached daily practices and educated children on basketball skills and teamwork - Drove team bus to and from away basketball games - Kept scorebook during games and calculated cumulative statistics for team - Coached daily practices and educated children on basketball skills and teamwork - Drove team bus to and from away basketball games - Kept scorebook during games and calculated cumulative statistics for team



Bloomberg

• United States
• Financial Services
• 700 & Above Employee

• Intern in Trading Solutions Department

  • Jun 2011 - Aug 2011

  - Created global revenue model for Integration packages and analyzed trends for revenue forecasts, future growth and resource allocation - Reviewed historic connection database to create detailed FIX inbound connection list - Customized data for account managers to reach out to sell-side brokers and potentially save overhead cost on inbound connections - Assisted business unit marketer with sales materials (product sheets, sales presentations, etc.) for potential clients and provided… Show more - Created global revenue model for Integration packages and analyzed trends for revenue forecasts, future growth and resource allocation - Reviewed historic connection database to create detailed FIX inbound connection list - Customized data for account managers to reach out to sell-side brokers and potentially save overhead cost on inbound connections - Assisted business unit marketer with sales materials (product sheets, sales presentations, etc.) for potential clients and provided input for marketing planning summits - Created and executed CRM (Aprimo) input strategy for three business units - Analyzed client portfolio holdings and accounts data to provide statistics and demographics for the Wealth Management team to assist with product focus Show less - Created global revenue model for Integration packages and analyzed trends for revenue forecasts, future growth and resource allocation - Reviewed historic connection database to create detailed FIX inbound connection list - Customized data for account managers to reach out to sell-side brokers and potentially save overhead cost on inbound connections - Assisted business unit marketer with sales materials (product sheets, sales presentations, etc.) for potential clients and provided… Show more - Created global revenue model for Integration packages and analyzed trends for revenue forecasts, future growth and resource allocation - Reviewed historic connection database to create detailed FIX inbound connection list - Customized data for account managers to reach out to sell-side brokers and potentially save overhead cost on inbound connections - Assisted business unit marketer with sales materials (product sheets, sales presentations, etc.) for potential clients and provided input for marketing planning summits - Created and executed CRM (Aprimo) input strategy for three business units - Analyzed client portfolio holdings and accounts data to provide statistics and demographics for the Wealth Management team to assist with product focus Show less



Electronic Arts (EA)

• United States
• Entertainment Providers
• 700 & Above Employee

• Campus Representative

  • Oct 2009 - Apr 2011

  - Planned tournaments and events in Chapel Hill, developed marketing strategies and maintained Facebook / fully in charge of Twitter page - Created Facebook event page and designed viral campus wide six week digital marketing campaign for an EA nationwide contest to promote a video game, competing with over 40 different universities. - Digital campaign was successful, and won nationwide contest garnering over 35,000 votes, resulting in free Snoop Dogg Concert for university. -… Show more - Planned tournaments and events in Chapel Hill, developed marketing strategies and maintained Facebook / fully in charge of Twitter page - Created Facebook event page and designed viral campus wide six week digital marketing campaign for an EA nationwide contest to promote a video game, competing with over 40 different universities. - Digital campaign was successful, and won nationwide contest garnering over 35,000 votes, resulting in free Snoop Dogg Concert for university. - Coordinated ticket distribution campus-wide for the concert, and further was in charge of digital promotion for the event. Show less - Planned tournaments and events in Chapel Hill, developed marketing strategies and maintained Facebook / fully in charge of Twitter page - Created Facebook event page and designed viral campus wide six week digital marketing campaign for an EA nationwide contest to promote a video game, competing with over 40 different universities. - Digital campaign was successful, and won nationwide contest garnering over 35,000 votes, resulting in free Snoop Dogg Concert for university. -… Show more - Planned tournaments and events in Chapel Hill, developed marketing strategies and maintained Facebook / fully in charge of Twitter page - Created Facebook event page and designed viral campus wide six week digital marketing campaign for an EA nationwide contest to promote a video game, competing with over 40 different universities. - Digital campaign was successful, and won nationwide contest garnering over 35,000 votes, resulting in free Snoop Dogg Concert for university. - Coordinated ticket distribution campus-wide for the concert, and further was in charge of digital promotion for the event. Show less



ebroadcasters media services, inc.

• Kansas City, Missouri Area

• Intern

  • Jul 2010 - Jul 2010

  - Helped to set up webcast of NAACP national convention in preparation for live feed on naacp.org - Edited video footage of Michelle Obama, Jesse Jackson and other political activists to provide transparency for national convention - Aided with camera work for breakout sessions - Helped to set up webcast of NAACP national convention in preparation for live feed on naacp.org - Edited video footage of Michelle Obama, Jesse Jackson and other political activists to provide transparency for national convention - Aided with camera work for breakout sessions



Fan Awards Network, LLC

• Greater New York City Area

• Intern

  • Apr 2009 - Jun 2009

  - Interfaced with Athletic Directors and Coaches about nominations and awards for FAN Buffalo show - Analyzed future markets and researched event production companies, venues, and athlete relations information - Interfaced with Athletic Directors and Coaches about nominations and awards for FAN Buffalo show - Analyzed future markets and researched event production companies, venues, and athlete relations information