Cass Shields, MST
Senior Campaign Manager at Hivewyre- Claim this Profile
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Bio
Marshall Johnson
I worked with Cass for almost 2 years at Hivewyre and he is hands down one of the most knowledgeable and intelligent individuals I've met when it comes to all things digital media. Cass is an incredible teacher and his communication methods foster an environment for learning and growth for those that work directly with him. I've personally learned a great deal about display marketing from Cass, specifically best practices to leverage inside of programmatic media buys. Cass is extremely detail-oriented and really knows the ins-and-outs of campaign strategy and projections. He ran over 40 different campaigns for me and was instrumental in many retention calls and optimization strategies geared toward client KPI's and ROAS goals. I fully recommend Cass for any position related to digital media/marketing and would jump at the next opportunity to partner with him again.
Krag Klages
Cass is the type of person that makes an entire office better off just for being part of it. Ask anyone who's ever worked with him and I guarantee they will begin their first words with a smile across their face. Cass has the kind of demeanor that is not led by ego, but rather delves for ways to make your day (and your life) better, whatever that may mean for you. His work reflects that positivity and he brings an added dimension of an entrepreneurial spirit that is always looking for new and innovative ways to make an impact. I'd recommend Cass to any team looking for fresh ideas and a fun-loving attitude that is absolutely infectious.
Marshall Johnson
I worked with Cass for almost 2 years at Hivewyre and he is hands down one of the most knowledgeable and intelligent individuals I've met when it comes to all things digital media. Cass is an incredible teacher and his communication methods foster an environment for learning and growth for those that work directly with him. I've personally learned a great deal about display marketing from Cass, specifically best practices to leverage inside of programmatic media buys. Cass is extremely detail-oriented and really knows the ins-and-outs of campaign strategy and projections. He ran over 40 different campaigns for me and was instrumental in many retention calls and optimization strategies geared toward client KPI's and ROAS goals. I fully recommend Cass for any position related to digital media/marketing and would jump at the next opportunity to partner with him again.
Krag Klages
Cass is the type of person that makes an entire office better off just for being part of it. Ask anyone who's ever worked with him and I guarantee they will begin their first words with a smile across their face. Cass has the kind of demeanor that is not led by ego, but rather delves for ways to make your day (and your life) better, whatever that may mean for you. His work reflects that positivity and he brings an added dimension of an entrepreneurial spirit that is always looking for new and innovative ways to make an impact. I'd recommend Cass to any team looking for fresh ideas and a fun-loving attitude that is absolutely infectious.
Marshall Johnson
I worked with Cass for almost 2 years at Hivewyre and he is hands down one of the most knowledgeable and intelligent individuals I've met when it comes to all things digital media. Cass is an incredible teacher and his communication methods foster an environment for learning and growth for those that work directly with him. I've personally learned a great deal about display marketing from Cass, specifically best practices to leverage inside of programmatic media buys. Cass is extremely detail-oriented and really knows the ins-and-outs of campaign strategy and projections. He ran over 40 different campaigns for me and was instrumental in many retention calls and optimization strategies geared toward client KPI's and ROAS goals. I fully recommend Cass for any position related to digital media/marketing and would jump at the next opportunity to partner with him again.
Krag Klages
Cass is the type of person that makes an entire office better off just for being part of it. Ask anyone who's ever worked with him and I guarantee they will begin their first words with a smile across their face. Cass has the kind of demeanor that is not led by ego, but rather delves for ways to make your day (and your life) better, whatever that may mean for you. His work reflects that positivity and he brings an added dimension of an entrepreneurial spirit that is always looking for new and innovative ways to make an impact. I'd recommend Cass to any team looking for fresh ideas and a fun-loving attitude that is absolutely infectious.
Marshall Johnson
I worked with Cass for almost 2 years at Hivewyre and he is hands down one of the most knowledgeable and intelligent individuals I've met when it comes to all things digital media. Cass is an incredible teacher and his communication methods foster an environment for learning and growth for those that work directly with him. I've personally learned a great deal about display marketing from Cass, specifically best practices to leverage inside of programmatic media buys. Cass is extremely detail-oriented and really knows the ins-and-outs of campaign strategy and projections. He ran over 40 different campaigns for me and was instrumental in many retention calls and optimization strategies geared toward client KPI's and ROAS goals. I fully recommend Cass for any position related to digital media/marketing and would jump at the next opportunity to partner with him again.
Krag Klages
Cass is the type of person that makes an entire office better off just for being part of it. Ask anyone who's ever worked with him and I guarantee they will begin their first words with a smile across their face. Cass has the kind of demeanor that is not led by ego, but rather delves for ways to make your day (and your life) better, whatever that may mean for you. His work reflects that positivity and he brings an added dimension of an entrepreneurial spirit that is always looking for new and innovative ways to make an impact. I'd recommend Cass to any team looking for fresh ideas and a fun-loving attitude that is absolutely infectious.
Credentials
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Trading Academy Certified – Connected TV
The Trade DeskApr, 2020- Nov, 2024 -
Trading Academy Certified - Professional
The Trade DeskFeb, 2020- Nov, 2024 -
Digital Analytics Fundamentals
GoogleOct, 2013- Nov, 2024 -
Google Advertising Fundamentals
GoogleApr, 2011- Nov, 2024 -
Google Search Advertising Advanced
GoogleApr, 2011- Nov, 2024
Experience
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Hivewyre
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United States
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Advertising Services
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1 - 100 Employee
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Senior Campaign Manager
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Apr 2015 - Present
A Senior Programmatic Media Buyer is responsible for day-to-day setup, monitoring, and optimization of mobile performance campaigns across multiple programmatic buying platforms. The buyer collaborates with all members of the programmatic team and sales organization to reach campaign CPA and KPI goals while managing the company's margin and ROI.Deliverables:Work with campaign stakeholders to develop a buying strategy for each campaign, including ad formats, user targeting, SSP’s, bid strategy, etc. Set-up and launch programmatic campaign buys, calculate and manage bids, win rates, and CPM goals Monitor live campaigns and adjust delivery to meet pacing goals, optimize toward CPI/CPA goals, and iterate on strategy as needed. Communicate with Third-Party Vendors to create custom audience segments and Private Marketplace Deals across Display, Mobile, Video, Audio & OTT ecosystem. Works with Ad Operations Manager to monitor and adjust campaign inventory as needed to meet client goals, as well as monitor and troubleshoot win-rates across various DSPs & exchanges.DSP Experience:Xandr (formerly known as AppNexus), The TradeDesk, StackAdapt, MediaMath & Amobee (TURN) Show less
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Programmatic Campaign Specialist
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Apr 2015 - Present
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eBay
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United States
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Technology, Information and Internet
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700 & Above Employee
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Production Engineer
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May 2011 - Feb 2015
Scrum Master of a Software Development Team. Managing Sprints & Sprint Planning. Troubleshooting Real -Time Production Issues via JIRA Ticketing System. 3rd Party Creative & Ad Tag Implementation & Troubleshooting Within an Ad Serving Platform (TruEffect, MediaMind, FlashTalking, Microsoft Atlas, AdJuggler, Doubleclick & MediaPlex). Analytical Data Science. Online Advertising Platform Integration Across Multiple Ad Networks (Rubicon Project, Simplifi, AppNexus, Google Doubleclick & MediaMath). Scrum Master of a Software Development Team. Managing Sprints & Sprint Planning. Troubleshooting Real -Time Production Issues via JIRA Ticketing System. 3rd Party Creative & Ad Tag Implementation & Troubleshooting Within an Ad Serving Platform (TruEffect, MediaMind, FlashTalking, Microsoft Atlas, AdJuggler, Doubleclick & MediaPlex). Analytical Data Science. Online Advertising Platform Integration Across Multiple Ad Networks (Rubicon Project, Simplifi, AppNexus, Google Doubleclick & MediaMath).
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FetchBack Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Implementation Manager
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Mar 2012 - May 2012
Implementation & technology specialist supporting online retargeting efforts for businesses online with budgets of $5,000/month to $100,000,000+
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Foundation Account Manager
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Nov 2011 - Mar 2012
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Google
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United States
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Software Development
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700 & Above Employee
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Marketing Campaign Specialist
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Mar 2011 - Nov 2011
Marketing Campaign Specialist Accomplishments: Participation in a direct outsourcing contract with Google, generating over $5 million in revenue for the search engine company over the first 6 months of the contract. Manage and develop design, creation, measurement, and evaluation of Google AdWords marketing campaigns on behalf of Google and their advertisers. Responsible for the assimilation and communication of program results and facilitation of management and clients. Accountable for the continued growth and success of the Google Combustion Program. Also supported the Google Marketing Campaign Professionals in creating program structures, ensuring efficient operations, training, and mentoring on effective use of AdWords and Google best practices, while helping to cultivate strong client relations and program culture. ● Created and managed Google AdWords accounts ranging in size of daily budget from $11/day - $5000/day implementing Google best practices for Search, Display, Rich Media, YouTube, Google TV, etc. ● Analyzed account data, conversion data, and Google Analytics data and implemented Google best practices for optimization in accordance with advertiser goals including ROI, CTR, etc. ● Handled all emergency and escalated campaign builds. ● Reached metrics consistently after completion of training, 3 account builds and 3 optimizations daily. ● Handled overflow of accounts from colleagues. ● Graduated Google review process at 2.5 weeks. ● Received Google AdWords Professional certification ● Received Google AdWords Qualified Individual certification ● Platinum Award Club member Show less
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Area 81, Inc.
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Magnolia, Delaware
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Founder
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Nov 2007 - Dec 2010
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Guardian Property Management
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Rehoboth Beach, Delaware
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Information Technology Manager
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May 2006 - Jul 2010
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FanGrabber Sportswear
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Tempe, Arizona, United States
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Junior Graphic Designer
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Mar 2002 - Sep 2004
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Education
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2002 - 2004
University of Advancing Technology
Master of Science - MS, Technology -
1999 - 2002
University of Advancing Technology
Bachelor of Arts - BA, Multimedia -
1998 - 1999
Caesar Rodney Senior High School
High School Diploma, General Studies -
1996 - 1998
Ramstein American High School
General Studies
Community
