Experience

Blonde and Giant

• Malta
• Marketing Services
• 1 - 100 Employee

• Strategic Director

  • Jan 2022 - Present

  o Lead strategic planning, aligning company objectives with founders and monitoring progress. o Coordinate directors & senior managers to ensure alignment with the overall strategy. o Build and maintain an effective executive team. o Act as the company spokesperson in public and media. o Manage performance appraisals and facilitate the personal & professional development of the team. o Manage senior client relationships and resolve any disputes or issues that arise. o Develop the strategic direction of client accounts ensuring effective communication of directional changes to the team. o Provide proactive solutions & value adds for client through developing a thorough knowledge of the business & competitors (e.g., round tables, trend analysis). o Have a strategic understanding of clients' strategies and operational requirements, effectively communicating them to the team for mutually beneficial advertising and agency profitability, especially in multi-country contexts. o Develop potential client relationships, partnering with the new business team. o Present and lead high-value pitches. o Mentor other board members, supporting their professional development. o Involved in the recruitment and selection decisions. o Continuously develop and implement the firm’s brand strategy discipline. o Lead the development of clear and effective brand strategies for clients, including brand positioning strategies. o Conduct research to gain insights into clients' current marketing strategies, customer profiles, and market share, enabling improved brand and product positioning. o Analyse data and identify trends to inform successful brand strategies and creative optimisation. o Prepare brand strategy documents & effectively communicate strategies & ideas to client teams & senior leadership. o Craft brand platforms, client mission statements, brand narratives, creative briefs, & thought leadership pieces. o Lead C-level clients through the branding process. Show less



ANCHOVY.

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Head of Strategy and Digital Experience

  • Apr 2021 - Jan 2022

  o Strategic advisory across the Anchovy PLC Group. o Developing bespoke brand and business strategies and solution for various clients across a range of verticals. o Heading the research initiatives for Onest Data to provide clients with relevant industry and consumer insights, to identify behaviours and patterns that intimately drive better conversion and customer centricity. o Developing and running all the brand strategy and key messaging frameworks workshops. o Reputation management workshops and training for clients. o Developing brand, marketing and communication strategies including crisis communication, and Future thinking approaches. o Assisting clients to define their businesses transformation objectives and requirements. o Assisting clients to overcome strategic issues to deliver high-value, actionable advice from strategy all the way to execution. o Takes the role of product owner (with the UX lead support) in the design, shaping and development of digital solutions and platforms. o Guiding the UX team to deliver expert product reviews, journey mapping and user interviews. o Leading all digital transformation projects and implementations. o Overseeing the delivery of creative executions and campaigns across brand and product. o Advising clients on the overall enterprise architecture landscape across various solution architecture areas such as marketing, technology, data, CRM and integration. o Performing architectural assessment and gap analysis to contribute to the formulation of the overall solution strategy and roadmap. o Understanding and analyzing business processes and transformation, information systems concepts, structure architecture and engineering requirements. o Developing innovative solutions based on technology offerings aligned to the client’s needs and in line with the technology strategy and assets within the client’s IT landscape. Show less



Comcorp South Africa

• South Africa
• IT Services and IT Consulting
• 1 - 100 Employee

• Head of Group Marketing

  • Aug 2020 - Apr 2021

  o Planning and execution of the Group marketing strategies across new and existing products and services, with a focus on biometrics and fraud prevention products for the financial services sector. o Overseeing the implementation of each of the marketing strategies and ensuring the plans are aligned to the 5-year business strategy and financial objectives per busines unit. o Redefining the current brand strategy. o Continually reviewing market changes, consumer and business trends and competitor analysis. o Conducting customer interviews, user research, customer segmentation, persona mapping and journey mapping. o Creation of an annual marketing and PR budget. o Planning and implementation of the marketing concept maps to ensure correct channel selection and execution, as well as managing budget and expenditure. o Managing the calendar of events across webinars, conferences, product launches and thought leadership contributions. o Managing all reporting across media, social and product platforms. o Driving campaigns across multiple channels to ensure brand awareness, increase in market share and lead generation, as well as management of agency partners. o Developing toolkits and supporting collateral for the sales teams as well as overseeing all brand and creative outputs. o Managing and refining our social media and PR presence. o Report on the effectiveness of marketing campaigns, using pre-determined KPIs. o Analysis of marketing campaign and platform data o Working alongside the sales team to Identify new business opportunities. Show less



The District South Africa & Origin Interactive

• Johannesburg Area, South Africa

• Director

  • Oct 2012 - Aug 2020

  -o Determining and monitoring of the Group of Company’s strategic objectives and policies. o Directing the business strategy towards the profitable growth and operation of the company. o Working closely with the Commercial and Finance directors to implement adequate operational planning and financial control systems. o To formulate all business offerings, services, products and innovations. o Closely monitoring the operating and financial results, against plans and budgets. o Representing the company to major clients and professional associations; building and maintaining an o effective executive team. o Head of Brand and Communication Strategy development. o To continually develop the strategic direction of all client accounts and oversee brand positioning strategies and their creative executions. o Delivering on and tracking brand KPI’s and aligning with additional agency partners to deliver on all objectives. o To conduct research, gain relevant insights, customer segmentation and persona mapping and align that to the brand positioning and wider communication strategies, ensuring effective advertising and marketing outputs that are mutually beneficial to client and agency profitability, especially when based in various countries. o Development of brand, marketing, communications and UX workshops programs for clients. o Assist in the planning and implementation of marketing plans to ensure correct channel selection and execution. o Driving campaigns across multiple channels, based on the client business objectives, to drive brand awareness, increase market share or lead generation activities. o To measure and map campaign success and to re-align any areas that may not be fully optimised. o Working with the Head of Experience and ECD to lead the creative team in the development of visual language, CI and campaign development to ensure that all creative campaigns and executions are aligned to the brand promise and drive brand consistency. Show less



Young & Rubicam Group

• Advertising Services
• 300 - 400 Employee

• IMC Lead for Colgate (Client Service Director)

  • Dec 2011 - Jul 2012

  Responsibilities: Colgate: • IMC lead across the Colgate RSA and EWA business • Managing Oral Care, Home Care and Personal Care portfolios • Delivering full IMC briefs across all projects and overseeing all touch points required. • Managing partners to deliver across digital, media, production and activation platforms • Overseeing the shopper division and integrating the unit into the overall campaign deliverables • Liaising with various Global contacts to review global strategy to advise client on options that are relevant and can be tailored for the African market. • Aligning all work from Africa to Global remit and ensuring local and relevant insights for the market when adapting campaigns • Advising client on new technologies, creative inspiration and additional media support • Managing a team of 4 people to deliver against client expectations • Managing translations of campaigns for all regions and languages required • Customer relationship management • Business Development • Client Service Management • Financial management • Management Reporting • Business Process • People Management Show less



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Account Director

  • Nov 2009 - Sep 2011

  Clients: IBM, M-Net, Business Connexion, Nike S.A Business Connexion • Managing the ATL, BTL and Digital requirements on the business • Knowledge and understanding of the various complex services offered by client • Liaising with Brand, Services and Africa divisions to deliver on projects across the board • Managing a variety of different projects simultaneously to ensure a consistent delivery across divisions. • Attending strategic and planning sessions for the brand with various partners and client. • Maintaining a good relationship with client & creating further business opportunities for the group. Nike: Achievements: • Global recognition for2 campaigns designed & produced locally. • All deadlines were achieved & campaigns were a success allowing Nike to dominate over the Wold Cup period • Managing the BTL and TTL campaigns for Nike Retail leading up to World Cup 2010 • Effectively managing various tight project deadlines • Knowledge and experience of the Nike consumer sales environment focusing on retail marketing • Coordinating various projects & events for Nike International General • Maintaining the scope of work and adhoc projects for client • Ensuring that relevant departments are updated regularly on all aspects relating to the account. • Assistance with yearly budget compilations & managing client account recons & negotiations for retainer structures • Maintaining a high level of staff motivation & proficiency especially when working to extreme deadlines & under pressure • Preparation of concise, accurate & motivating creative briefs • Budgetary responsibility (achievement of revenue and adherence to expenditure budgets) for agency and client. • Attending strategic planning sessions incorporating Brand Communications. • Promoting brand liberation and ensuring that the client works across all partner groups in Ogilvy. • Managing all chase systems and billings for the main agency Show less



TBWA\Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Account Director

  • Jan 2009 - Aug 2009

  Key Clients: Tiger Brands – 9 Brands in total Achievements: • Successfully managing numerous T.V productions from start to finish on the various brands. • Successfully providing comprehensive strategic documents and reviews to the client. Responsibilities: • Managing the ALT requirements for 9 of Tiger Brands portfolios, to consistently achieve all client requirements, set targets and deliverable's. • This included all T.V. production, Radio Production, Outdoor Media and Print Media. • Successfully researching, Compiling and presenting bi-monthly competitor reviews for each portfolio. • Attending all brand planning, strategic communication sessions, immersions and Nielsen Research workshops. • Managing a team of two direct reports and overseeing all work generated by the various departments from creative, media, planning and production to 3rd party suppliers. • Managing the requirements and expectations of 45 marketing managers and brand teams. • Effectively managing tight deadlines on production, creative and strategic schedules. • Managing the entire billing process for each of the 9 brands including Media Comms billing from 3rd party Media Partners. • Cross selling affiliated partners when required. • Overseeing all briefings, reviews, feedback sessions, reverts and general status meetings. • Developing, reviewing and growing my direct reports. • Handling conflict situations and legal liabilities on productions and in meetings. Show less



Lowe Bull

• Account Manager

  • Nov 2007 - Dec 2008

  Key Clients: Nike South Africa Achievements: • Managing the launch of Icons – received International recognition for the level of work produced. Responsibilities: • Managing the ATL (media placements), BTL and TTL requirements on the Nike S.A. portfolio • Effectively managing the various tight project deadlines on all 4 of the Nike silos. • Knowledge and experience of the Nike consumer sales environment focusing on retail marketing. • Traveling between CTN, DBN and JHB to co-ordinate various projects and events. • Maintaining the scope of work set out by client as well as adhoc projects on an ongoing basis. • Ensuring that relevant departments (creative, planning, production) are updated regularly on all aspects relating to the Nike Account. • Assistance with yearly budget compilations and managing client account recons and negotiations for retainer structures. • Maintaining a high level of staff motivation and proficiency especially when working to extreme deadlines and under pressure. • Preparation of concise, accurate and motivating creative briefs. • Budgetary responsibility (achievement of revenue and adherence to expenditure budgets) for agency and client. Show less



BD Network

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Feb 2007 - Jul 2007

  Key Clients: Coca-Cola Enterprises Achievements: • Planning and execution of a successful live gig for the Education Channel in Coca Cola. • Managing all PR, event, web and campaign activities. Responsibilities • Reporting directly into Associate and Account Director. • Managing a team of two people. • Working on the Education, Leisure, Work and Entertainment Channel areas within Coca Cola. • Delivering and executing a range of activities, both consumer and trade facing. • Preparation of proposals to support these concepts/recommendations & presentation to client. • Website development & e-blast campaigns, statistical reporting and electronic direct mail. • Key day to day contact for all clients. • Liaison with all key partners including: cross promotional partners, clients, legal, creative, production and the fulfillment house. • Maintaining & updating financial systems & ensuring profitability of projects. Show less



DCG MEDIA

• Account Manager

  • 2005 - 2006

  Key Clients: Christian Dior, Decleor UK, Pierre Fabre, Yves Saint Laurent, Preferred Hotel Group, Park Inn, Aelia, Brake Hotels, Didier Patisserie, Dyno, Le Meridian, Visit Britain Achievements: • Managing some of DCG’s biggest and most profitable accounts. • Working on business throughout Europe and the United States. • Winning large proposal business and increasing client briefs. • Increasing client spend per account. • Managing up to 26 projects on an on-going basis. Responsibilities • Reporting directly into Managing Director and Account Director. • Managing two account executives • Development and management of projects from brief through to execution and supervision of AE through in-field phase. • Preparation of proposals and presentation to client. • All POS and press passing large projects in various international locations. • Liaison with all key partners including: clients, legal, creative, production and fulfillment house. • Gaining and maintaining familiarity with the client's products, business culture and competition. • Briefing creative and any other third parties to formulate creative and innovative solutions. • Liaising between client and studio effectively by providing accurate briefs and understanding clients’ brand values & expectations. • Responsible for all financial reporting and profitability of team. • Developing and implementing programmes and website/data collection mechanics. • New business development with both existing and prospective clients. Show less