Analyst, SEM & Emerging Media

• Apr 2022 - Present

GCS Account Coordinator

• Aug 2021 - Mar 2022

• Pull various reports to understand competitive landscape and create opportunities with the end goal to increase spend and revenue for various accounts• Effectively monitor day-to-day issue management across assigned book of business within designated ticket queue• Support tactical and foundational campaign activities such as account health checks, account restructuring, bulk uploads through MAE and BAM• Work with account managers to ensure clients campaigns and accounts are set up for success

GCS Jr. Account Coordinator

• Jan 2021 - Aug 2021

• Assist clients optimize their search engine marketing (SEM) by creating audience associations, new campaigns, ads and ad extensions resulting in 37% increase in total revenue• Coordinate with Account Managers across 7 segments to implement pitch wins for 200 + accounts • Complete an average of 75+ enhancements to client search engine campaigns per month

Marketing Intern

• Jun 2020 - Sep 2020

• Utilized SEO and WordPress to improve website pages to achieve greater visibility on Google and increase brand awareness• Developed monthly social media calendars to coordinate, schedule, and improve engagement across various social media channels including LinkedIn and Twitter• Compiled campaign insights for Chief Marketing Officer providing visual representation of the campaign amplification on social media• Contributed to developing new marketing materials including creating content for a new product, conducting competitor research, creating an HR infographic, producing a testimonial video, and organizing webinar content

Marketing Outreach Specialist

• Oct 2018 - Sep 2019

• Promoted private campus housing in the newly constructed Vantage Apartments• Maintained engagement by actively posting updates and new deals on Instagram•Drove the full sales cycle for approximately 50 new leases (approx. $720,000) through property presentations, post-visit follow-ups, and continuous client engagement• Cultivated new leads through client interactions and cold calls • Promoted private campus housing in the newly constructed Vantage Apartments• Maintained engagement by actively posting updates and new deals on Instagram•Drove the full sales cycle for approximately 50 new leases (approx. $720,000) through property presentations, post-visit follow-ups, and continuous client engagement• Cultivated new leads through client interactions and cold calls

Brand Ambassador

• Jun 2018 - Aug 2018

• Managed the company booth at malls and tradeshows educating prospective accounts on waterproofing services• Generated 100+ active leads by scheduling a free consultation• Received commendation by the manager for the most leads on my team • Managed the company booth at malls and tradeshows educating prospective accounts on waterproofing services• Generated 100+ active leads by scheduling a free consultation• Received commendation by the manager for the most leads on my team

Sales Associate

• Jun 2017 - Aug 2017

• Assisted customers through their entire shoe purchasing experience including greeting, selecting, trying on various shoes, and checkout• Managing multiple customers simultaneously while maintaining a high degree of customer satisfaction• Responsible for daily sales of approximately $1200 (in a 6-8 hours shift) with an average ticket of $75 per customer• Consulted with leaders to further improve customer identification, closing sales, and up-selling techniques • Assisted customers through their entire shoe purchasing experience including greeting, selecting, trying on various shoes, and checkout• Managing multiple customers simultaneously while maintaining a high degree of customer satisfaction• Responsible for daily sales of approximately $1200 (in a 6-8 hours shift) with an average ticket of $75 per customer• Consulted with leaders to further improve customer identification, closing sales, and up-selling techniques