Experience

PCBO Rotterdam

• Netherlands
• Primary and Secondary Education
• 100 - 200 Employee

• Teacher primary education (Zij-Instromer)

  • Aug 2022 - Present

  Zij-Instroom PABO (32 hour work week): a two-year development process in which I am retrained to become / and can gain experience as a qualified primary school teacher. Zij-Instroom PABO (32 hour work week): a two-year development process in which I am retrained to become / and can gain experience as a qualified primary school teacher.



Zalmplaatschool

• Netherlands
• Primary and Secondary Education
• 1 - 100 Employee

• Primary School Teacher

  • Aug 2022 - Present

  Teacher at the PCBO primary school 'De Zalmplaatschool' in Hoogvliet. Gr. 5 & 6 (2022-2023) and gr. 7 (2023-2024). Teacher at the PCBO primary school 'De Zalmplaatschool' in Hoogvliet. Gr. 5 & 6 (2022-2023) and gr. 7 (2023-2024).



Servicecentrum Drechtsteden

• Netherlands
• Government Relations Services
• 100 - 200 Employee

• Senior Adviseur / Strateeg Newsroom 3.0

  • Mar 2022 - Jul 2022

  Onderzoek naar en visieontwikkeling voor de regionale doorontwikkeling van het Newsroom-aanbod (o.v.b. specialistische ondersteuning, data- & kennishub en detapool) binnen de Drechtsteden.

• Project/Channel Manager Social Intranet (SID)

  • Feb 2021 - Jul 2022

• Senior (Online) Communications Consultant

  • Oct 2019 - Jul 2022

  Senior consulting (operational, tactical and strategic), analyzing, coordinating and coaching; all-round online and digital communication/marketing.

• Senior Strategy Consultant Newsroom 2.0

  • Oct 2019 - Mar 2022

  Initiëren en coördineren van de doorontwikkeling en verdere professionalisering van de Newsroom Gemeente Dordrecht (operationeel, organisatorisch en strategisch). Coaching Newsroom-collega's (webcare, webredactie, online media advies, analyse). Procesbegeleiding samenwerking met afdelingen Communicatie, Functioneel Beheer/Webdiensten en Dienstverlening/Web en Telefonie. Aanjagen en begeleiden analyse en data-/informatiegestuurd communiceren. Lid en procesbegeleider SCD Vakgroep Online. Verkennen visie- en ontwikkeltraject Newsroom: van lokaal naar regionaal (Drechtsteden). Show less

• Senior Communications Consultant / pilot ID Bellen & ID Contact (digital innovation)

  • Jan 2020 - May 2021



Zelfstandig adviseur, strateeg en projectcoördinator (online) communicatie

• Rotterdam en omgeving, Nederland

• Communications and marketing specialist (online & offline)

  • Sep 2019 - Jan 2020



Politie Nederland

• Law Enforcement
• 700 & Above Employee

• Senior Consultant (Online) Communication, Learning & Innovation (PDC / I&O)

  • Aug 2018 - Aug 2019

  PDC communications department / 'Innovation and Research' team member. Senior consultant for current and future development programs regarding (online) communications, social media and e-learning within the (corporate) communications department. Learning and development strategy (focus on: online, digital and virtual); acquirement of coaching, training, tools etc. Translating online trends (i.e. technology, media and community) to communications products, projects and experiments. Consulting w.r.t. social media strategy (channel/content/community). Connecting people, knowledge, ambitions and ideas. Show less



Social Media Week Nederland

• Den Haag en omgeving, Nederland

• Advisory Board Member

  • Apr 2014 - Sep 2018

  Sparring partner for the 'Social Media Week Rotterdam & Nederland' program management. Mainly strategy, program context and business networking. Connecting people and ambitions / ideas. Ambassador for #SMW010 & #SMWNL. Social Media Week is a worldwide event exploring the social, cultural and economic impact of social media. Their mission is to help people and organizations connect through collaboration, learning and the sharing of ideas and information. For more information, please visit: http://socialmediaweek.org/rotterdam/ Show less



Tappan

• Netherlands
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior (Online) Communications Consultant

  • Oct 2017 - Jul 2018

  Account manager and senior consultant - (online) communication, marketing, social media and mobile strategy challenges. Main areas of expertise: - Communication and marketing strategy (on- and offline) - Social and mobile media - Innovation (digital / social) in communication, marketing, business, education and participation - Online marketing strategy - Branding, reputation strategy and management (on- and offline) - Creative concepting and innovation (on- and offline) - Webcare and Community management - Online recruitment strategy and project implementation - Project management - Training and mentoring Large professional network. Show less



Platform Communicatie en Marketing Rotterdam

• Netherlands
• Non-profit Organizations

• Board Member (focus: online/social)

  • Mar 2016 - Oct 2017

  Mainly strategic and creative co-creation of knowledge and events; strong focus on online / digital trends and innovation; participating in creating events, program context and business networking. Connecting people and ambitions / ideas. Platform Communicatie Rotterdam (Rotterdam Communication Association) aims to maintain an active cooperating and networking community of communication / marketing experts and businesses in the Rotterdam area. Mainly strategic and creative co-creation of knowledge and events; strong focus on online / digital trends and innovation; participating in creating events, program context and business networking. Connecting people and ambitions / ideas. Platform Communicatie Rotterdam (Rotterdam Communication Association) aims to maintain an active cooperating and networking community of communication / marketing experts and businesses in the Rotterdam area.



MAMA

• Netherlands
• Fine Art
• 1 - 100 Employee

• Board Member (focus: communications/marketing)

  • Sep 2013 - Oct 2017

  Providing management with direction and advice regarding strategy, business and company policy. Emphasis on marketing, communication and digital / social media. Connecting people and ambitions / ideas. Ambassador for Showroom MAMA. MAMA is a project by the Public Art Squad Foundation, situated in Rotterdam. MAMA is a platform for visual culture on the cutting edge of visual arts and popular culture. MAMA serves as the home base for 'Rookies' - the youngest generation of producers of images, artists and an audience aged between 16 and 26. MAMA represents young artists at home and abroad. MAMA is part of an international network of like-minded organizations. Show less



Gemeente Rotterdam

• Netherlands
• Government Relations Services
• 700 & Above Employee

• Online communications / marketing, social media and mobile strategy consultant

  • Dec 2008 - Oct 2017

  Mainly responsible for online communication, marketing, social media and mobile strategy; development of webcare and online community programs; creative concepting and development of social media / marketing campaigns, programs and projects. Innovator/Change Manager. Large professional network.Area of expertise:- Communication and marketing strategy (on- and offline)- Social, intranet and mobile (a.o. online marketing)- Innovation (digital/online) and change management (communication, marketing, business, education and service)- Branding, reputation strategy and management (on- and offline)- Creative concepting (on- and offline)- Webcare and community management (strategy and implementation)- Online recruitment strategy- Project management- Ynnovator (Rotterdam)Innovation consultant: products, processes and services (e.g. social customer service, serious gaming, notifications, use of iBeacon / NFC technology and datamining)Trainer, coach and speaker: inspiring, empowering and training colleagues: presentations, workshops and training courses (e.g. social media strategy, mobile communications and next marketing / new business development)Representing the Municipality of Rotterdam in various network communities (e.g. 100Ksocial, Ambtenaar 2.0, Platform Communicatie Rotterdam, VNG, VVSG, NVVB, Socialmediameetlat.nl, Social Media Week Rotterdam, Rijksbreed Kennisnetwerk Webcare & Social Media, SocialGem, Social Savvy Netwerkgroep and SMC010) Show less

• Speaker and trainer (digital media, social media and Next Marketing)

  • Nov 2011 - Dec 2015

  Speaker and trainer ‘digital / social media and Next marketing' at Rotterdamse School & Rotterdam Speakers Academy. Mostly key notes, presentations, training courses and workshops. - Government / non-profit- Digital media- Social media- Online marketing (Next Marketing)Mostly on behalf of the Municipality of Rotterdam.



RAAF Rotterdam

• Netherlands
• Events Services
• 1 - 100 Employee

• Advisory Committee Member (focus: communications/marketing)

  • Jan 2014 - Apr 2015

  Sparring partner for RAAF management regarding strategy, business and company policy. Emphasis on marketing, communication and digital / social media. Connecting people and ambitions / ideas. Ambassador. RAAF Rotterdam, a young multifunctional and cultural hotspot on the southern part of the city. RAAFstands for: Rotterdam-Art-Adventure-Food. It offers an inspiring creative hub, a small sized performance stage, event space and a homely meeting place.. all in one. RAAF Rotterdam is involved in a variety of creative and cultural projects, innovative urban development programs and invests in the training of creative students. Show less



Mangrove

• Rotterdam Area, Netherlands

• Accountmanager / online marketing consultant

  • Nov 2007 - Nov 2008

  Online marketing agency (top10 agency in The Netherlands). Responsible for various (non) profit clients, amongst others: the municipality of Rotterdam, Mitsubishi Electric and BEL Netherlands Amongst others: - New business / sales - Client relations - Strategy B2C and B2B websites - Creative concepting - Search engine optimization and advertising - Online marketing and gamification Online marketing agency (top10 agency in The Netherlands). Responsible for various (non) profit clients, amongst others: the municipality of Rotterdam, Mitsubishi Electric and BEL Netherlands Amongst others: - New business / sales - Client relations - Strategy B2C and B2B websites - Creative concepting - Search engine optimization and advertising - Online marketing and gamification



Ministerie van Infrastructuur en Waterstaat

• Netherlands
• Government Administration
• 700 & Above Employee

• Online marketing & digital media consultant

  • Aug 2006 - Nov 2007

  (Secondment via USG Capacity) Ministry of VROM / digital media and marketing department; Mainly responsible for online communications, marketing and social media strategy consulting, managing online campaigns, involved in online community programs en creative concepting. Large government network, subject and field of expertise related. Area of expertise: - Website strategy and development - Online marketing & social media strategy - Online media strategy - Online campaign management - Online reputation management - Creative (online) concepting - Community building and crowd sourcing / co-creation programs - Member of the national BKR (Besluit Kwaliteit Rijksoverheidswebsites) taskforce - Various digital media consulting Show less



Reddion

• Advertising Services
• 1 - 100 Employee

• Projectmanager digitale media

  • Jan 2006 - Jul 2006

  Lid team Projectmanagement bij digitale mediaadviesbureau Reddion. Belangrijkste klanten: Mercedes Benz en Electronic Arts Games. Specialisme: - Digitale media Campagnes - Online Marketing Onder andere: - Relatiebeheer en advies - Sales en Strategie - Project- en procesmanagement - Ontwikkelen en begeleiden digitale mediacampagnes. Lid team Projectmanagement bij digitale mediaadviesbureau Reddion. Belangrijkste klanten: Mercedes Benz en Electronic Arts Games. Specialisme: - Digitale media Campagnes - Online Marketing Onder andere: - Relatiebeheer en advies - Sales en Strategie - Project- en procesmanagement - Ontwikkelen en begeleiden digitale mediacampagnes.



VOS/ABB

• Woerden

• Marketing executive (project)

  • Jan 2005 - Dec 2005

  Dutch employers organization. Project: rebranding of the consulting division, included corporate marketing and communications. Mainly responsible for: - Marketing strategy and consulting - Creative Concepting - Product development - New business development - Market research - Optimizing B2B e-marketing and internet activities Dutch employers organization. Project: rebranding of the consulting division, included corporate marketing and communications. Mainly responsible for: - Marketing strategy and consulting - Creative Concepting - Product development - New business development - Market research - Optimizing B2B e-marketing and internet activities



Various advertising agency and business clients

• The Netherlands and UK

• Freelance Consultant Advertising and Marketing

  • Oct 2002 - Jan 2005

  Amongst others: marketing and communications strategy, concept development, art director and sales pitch development (online & offline campains and projects). Larger clients: Het Stormt, Mixed Flavours, NYE Com, Creatief enzo, ACA/JES, Workcomm Londen, Cordaid, Terre des Hommes, ICHTHUS Hogeschool and Boomerang. Amongst others: marketing and communications strategy, concept development, art director and sales pitch development (online & offline campains and projects). Larger clients: Het Stormt, Mixed Flavours, NYE Com, Creatief enzo, ACA/JES, Workcomm Londen, Cordaid, Terre des Hommes, ICHTHUS Hogeschool and Boomerang.



Museum Boijmans van Beuningen

• Rotterdam Area, Netherlands

• Sr. marketing executive

  • Jan 2001 - Oct 2002

  Corporate communications and marketing regarding the museum, events and major exhibitions. Amongst others: - Strategy - Creative concepting - E-mail marketing - ‘Friend of Boijmans' loyalty program & marketing - Market and media research - Acquisition óf sponsors / communication partners - Member of various cultural marketing platforms (e.g. ‘Museumnacht Rotterdam’ and ‘Cultuur-As’). Corporate communications and marketing regarding the museum, events and major exhibitions. Amongst others: - Strategy - Creative concepting - E-mail marketing - ‘Friend of Boijmans' loyalty program & marketing - Market and media research - Acquisition óf sponsors / communication partners - Member of various cultural marketing platforms (e.g. ‘Museumnacht Rotterdam’ and ‘Cultuur-As’).



SNT International

• Zoetermeer

• Project manager

  • Jan 2000 - Dec 2000

  European multichannel sales and loyalty programs. Responsible for two international B2B clients. - Project and campaign management - Account management - Strategy - Sales - Process optimization - Team management Unigraphic Solutions project (4 fte) European multichannel sales and loyalty programs. Responsible for two international B2B clients. - Project and campaign management - Account management - Strategy - Sales - Process optimization - Team management Unigraphic Solutions project (4 fte)



LTO Nederland

• Marketing Manager LTO Advies

  • Jan 1996 - Dec 1999

  Dutch Federation of Agriculture and Horticulture. Responsible for corporate marketing and communications.Amongst others:- Strategy development and management consulting- Managing new marketing product and business development- Market research- Coordinating organization of business events- Initiating (first) digital media / e-marketing program- Optimizing internet activities- Setting up and managing product marketing BSU’s- Managing ‘LTO Ledenpas’ loyalty program- Acquisition of business partners Show less

• Projectmanager loyalty program

  • Aug 1995 - Dec 1995

  Dutch Federation of Agriculture and Horticulture.- Development new loyalty program- Research & development- Project and business models- Marketing strategy- Coordinating (e)DM, events, online / website development- Business partner acquisition



CJC De Boerderij

• Zoetermeer

• PT staff member publicity & marketing

  • Jan 1990 - Dec 1993

  Cultural centre & music theatre; Corporate & event publicity. - Press / PR - Corporate design - Coaching promo team - Lead & loyalty campaigns - Creative concepting - Guerrilla marketing - Events - Design and managing website Cultural centre & music theatre; Corporate & event publicity. - Press / PR - Corporate design - Coaching promo team - Lead & loyalty campaigns - Creative concepting - Guerrilla marketing - Events - Design and managing website