Experience

PlaceIQ

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Director, Operations and Client Success

  • Oct 2020 - Present

• Director, Data Operations

  • Jul 2019 - Oct 2020

• Director, Media Operations

  • Jul 2018 - Jul 2019

• Senior National Ad Operations Manager

  • Jan 2018 - Jun 2018

• National Ad Operations Manager

  • Jan 2017 - Dec 2017

• Ad Operations Team Lead, West

  • Dec 2015 - Dec 2016

• Campaign Manager

  • Oct 2013 - Dec 2015

  • Daily duties include management of mobile ad campaigns, such as scheduling, optimization, and ensuring full delivery.• Perform in-depth and exploratory analysis on campaign performance and network trends• Work with AM team and 3rd party vendors as needed to secure creative assets for campaigns.• Act as first responder on campaign issues to troubleshoot and escalate when necessary• Contribute campaign status updates, delivery reports and action plans to AM regularly• Setup and maintain buying trends in the real time bidding (RTB) mobile marketplace• Schedule and launch ad campaigns in internal adserver as well as client specific ad serving platforms• Ensure proper functionality and full testing of all creative assets including Rich Media



Miniclip

• Entertainment Providers
• 400 - 500 Employee

• Operations Manager - Mobile

  • Mar 2012 - Aug 2013

  • Manage the mobile ad operations implementation process for new publisher partners.• Lead the assessment, QA, and ad operations for all new mobile ad products and ad serving/rich media vendors prior to launch.• Own the process of trafficking/assigning tags within mobile ad servers.• Establish and document processes and best practices for all of the above which then lead to the mobile business more than doubling YOY.• Generate inventory availability and forecasting reports as needed for mobile ad products and manage inventory availability with current publishers.• Manage (in coordination with Ad Ops) the process of collecting, creating, and testing tags for mobile buys. • Identify and communicate product requirements or feature requests to mobile ad technology partners.• Provide or coordinate where necessary technical ad ops support for mobile launches.• Drive the testing of mobile campaigns post-launch and post optimization. • Monitor campaign delivery and proactively propose and implement campaign optimizations.• Maintain the consistently level of customer service with all partners and advertising clients through regular communication and updates regarding implementation, performance, delivery and revenue.• Provide Miniclip finance with reports and tracking data required to enable revenue reconciliation and finalize payments • Project manage the onboarding of new ad servers• Continually look for ways to gain efficiencies with mobile ad operations and campaign management including researching new vendors, reporting systems, and business process optimization.



YuMe by RhythmOne

• United States
• Advertising Services
• 1 - 100 Employee

• Account Manager, Sales Partnerships

  • May 2011 - Mar 2012

  Campaign Management: * Own each client campaign from IO through post delivery reporting * Communicate campaign creative specs to agencies/advertisers * Interface with Operations regarding campaign trafficking * Work with Pricing and Yield Management team to ensure campaigns are successfully optimized for performance and delivery * Confirm 3rd Party tracking elements are recording at the onset, during and post campaign delivery and trouble shoot for any tagging or creative discrepancies * Provide month end billing and reconciliation reporting * Accompany sales on external calls and meetings where appropriate: post campaign follow–up to ensure repeat business and renewalsResearch & Analytics: * Provide supporting research for recommended media strategies * Create internal and external post campaign analysis * Provide reporting on a ad hoc and weekly basis * Respond to client research data requestsRelationship Management: * Provide World Class Client Service by communicating to clients in a proactive, consistent and informative manner *A an expert in the online video industry and YuMe ad products * Continue to develop an ongoing relationship with agencies/advertisers



Yahoo! Inc

• Media Delivery Specialist

  • May 2008 - May 2011

  Coordinate communication between multiple Yahoo! business units to ensure successful advertising campaigns.Obtain creative materials from advertisers, and coordinate the scheduling and launching of advertising campaigns.Monitor advertising campaign delivery status, maintain and revise the order, and compile post-campaign evaluations.Coordinate the collection, review, verification, and database entry of advertising contract details.Troubleshoot problems with ads and communicate with clients to coordinate the collection of correct assets.Proficient with a variety of internal and industry standard applications including, Ruby, CRM, YAK, MAC, VAC, Diego, Taginator, MDC Portal, Dashboard, Chameleon, CSC Beacon, Fast, US Ad Uploader, Ad Center, Excel, and Adobe Acrobat.



Los Gatos Lodge

• Director of Sales and Events

  • Apr 2007 - May 2008

  Budget/ Expense Planning and OversightUpdate daily revenue report using Excel, run payments and balance house accounts using HSS hotel management system, create weekly bookings sheetCustomer ServiceConduct tours of grounds for prospective clients, coordinate event details/requirements with clients, take inquiries via phone, email and in person from prospective clients, send clients post event evaluationProject ManagementBook social and corporate events, weddings, and room blocks, create contracts using Excel, manage events prior to and day of, create and maintain event calendar and communicate it to other departments using Excel, conduct weekly banquet planning meetings, monitor competitors advertising and ensure the Lodge has ads in the same publications, attend local industry networking events, order weekly linensPersonnel ManagementHiring and training new coordinators, creating monthly sales department schedule, making sure sales employees know and execute their jobs correctly and efficiently, making sure other employees in related departments are executing their duties in order to ensure a seamless event, sending daily emails to general manger to report sales and events office activities



Mountain View Chamber of Commerce

• Events Intern

  • Feb 2007 - May 2007

  Prepare and distribute mass mailings Maintain good public relations with members via personal phone callsEdit flyers and brochures using Adobe IllustratorPoint of contact with various vendors to oversee and coordinate ongoing projects and contracts ie: sending out RFP's to local businessesAssist in event execution tasks, such as set up, check in, keeping track of monies collected etc., for Athena Women in Business Luncheons.Help brainstorm ideas and plan for the Marketplace business to business tradeshow Assist in acquiring vendors and exhibitors for both Marketplace Technology Tradeshow and the Mountain View Art and Wine Festival and kept information organized using Filemaker Authored tourism ad copy used to update Chamber Web site content.