VP Strategic Planning & Growth LatAm

• Jun 2020 - Present

Strategic Planning & Growth Mentor

• May 2022 - Present

Strategic Planning / IMC & UX Strategist

• Sep 2019 - Mar 2020

- Develop integrated marketing communication strategies focused in building brands (consumer-centricity) with an outstanding digital demand (precision marketing). Brands included: DIAGEO (Buchanan’s, Johnnie Walker, Old Parr, Singleton, Haig Club, Bulleit, Black & White, Smirnoff, Cîroc, Ron Zacapa, Don Julio, Tanqueray, Gordon's, Baileys), WINGO, P&G, VISA (Regional), DIRECTV, FALABELLA, HONDA, UALET, SPEED MAX, HERO, New Business. - Develop integrated marketing communication strategies focused in building brands (consumer-centricity) with an outstanding digital demand (precision marketing). Brands included: DIAGEO (Buchanan’s, Johnnie Walker, Old Parr, Singleton, Haig Club, Bulleit, Black & White, Smirnoff, Cîroc, Ron Zacapa, Don Julio, Tanqueray, Gordon's, Baileys), WINGO, P&G, VISA (Regional), DIRECTV, FALABELLA, HONDA, UALET, SPEED MAX, HERO, New Business.

Strategic Planning & Brand Innovation

• Feb 2017 - Sep 2019

- Effectively created integrated marketing communication strategies focused on shopper marketing (experiences) and retail innovation promoting superior amount of transactions per brand. - Created and managed BOOOM By Sístole, an startup marketing and communications agency, dedicated to create marketing and commercial plans, communications and business growth strategies for 18 different startups. Brands included: PROCOLOMBIA, BANCOLOMBIA, AVIANCA, POSTOBÓN, GRUPO NUTRESA, P&G, GRUPO ÉXITO, JUAN VALDEZ CAFÉ, VISA, ADIDAS, EXXONMOBIL, ECOPETROL, TIGO, HUAWEI, MERCEDES BENZ, MINISTERIO DE COMERCIO INDUSTRIA Y TURISMO, MINISTERIO DE RELACIONES EXTERIORES, plus 18 startups. Show less

Strategic Planning & Brand Innovation

• Mar 2016 - Feb 2017

-Developed integrated marketing and communication strategies for positioning and repositioning brands, cooperating in the achievement of sales and profitability objectives, with an emphasis on ATL, shopper marketing and digital strategies for the LATAM and CEPAM markets. Brands included: NESTLÉ (Nescafé, Nescafé Dolce Gusto, Nestea, La Lechera, Svelty, La Vaquita, Maggi, Nido, Gerber, Nestum, Cerelac, Nan Pro, Purina Dog Chow, Cat Chow, Pro Plan, Nestlé Professional), NIKE, NIKE+, JORDAN BRAND, HURLEY, KIA, MOVISTAR, MODERNA, DUO and New Business. Show less

Strategic Planning & Brand Innovation

• May 2015 - Mar 2016

-Effectively created integrated marketing communication strategies focused on ATL, BTL and digital platforms. Brands included: NESTLÉ (Nescafé, Nescafé Dolce Gusto, Nestea, La Lechera, Maggi, Purina Dog Chow, Cat Chow, Pro Plan, Snacks & Chews), RENAULT, PARMALAT, CITIBANK, GROUPE SEB, DINERS CLUB INTERNATIONAL, SANOFI.

Marketing Specialist

• Jan 2014 - May 2015

-Planned, executed and led marketing plans for the stores and distributors. Generation of strategies for its growth. Analysis of key variables of the company: volume, price, stock, promotional strategies (Pull, push, sell-in, sell-out). Constantly identifying opportunities for the brand and business progress. -Planned, executed and led marketing plans for the stores and distributors. Generation of strategies for its growth. Analysis of key variables of the company: volume, price, stock, promotional strategies (Pull, push, sell-in, sell-out). Constantly identifying opportunities for the brand and business progress.

Sr. Account Executive

• Apr 2012 - Sep 2013

-Successfully managed communication campaigns, guiding the agency team in the creation and development of strategy-based marketing communications. Analysed and organised consumer and industry information used to create strategic business recommendations and insights.

Account Executive

• Mar 2011 - Apr 2012

-Worked closely with the RENAULT marketing team, developing integrated campaigns for Latin-America and the Caribbean countries.