Experience

• Lead professional and consumer media strategies for multinational pharmaceutical companies.



• Owned the vision and development of a portfolio of multi-channel, multi-platform, digital and traditional programming. Incorporating a combined proficiency in industry standard tools while adapting to and navigating across new technologies.



• Lead healthcare and pharmaceutical strategic advertising campaign development and implementation for digital-centric and integrated cross-channel marketing and media. Managed team of six media and marketing professionals. Developed and executed agency’s first go to market healthcare paid social media campaign.



• Client: Cisco Brand / Demand Generation Market: Global November 2014 - April 2016 Global Coordination Lead on Cisco’s media planning process across 2 lines of business, 8 markets globally. Efforts include budget validation, guidance & brief development, best practice sharing, audience segmentation, plan review and assessment, savings analysis and securing client approvals. Work with Cisco’s creative integration process globally in conjunction with creative agencies, production agencies and Cisco’s creative personnel. Provide input on creative campaign development and manage media plan asset requirements across all regions/markets. Maintaining relationships with global and local clients at all levels, from category specific to Director, Media Strategy & Planning. Client: Intel Consumer / Corporate / Enterprise Market: Global June 2013 – November 2014 Manage Global Operations including the roll-out of new client dashboard, monthly burn report, competitive initiatives, quarterly savings analysis, consult on consumer and enterprise strategy integration, identify and develop talent (assistant, associate & supervisor), audit coordination and management of team travel budget and trip approval process. Strategically plan and manage Global Consumer Native distribution and content development programs to strengthen and supplement Intel-developed content to effectively communicate multifaceted brand message to target audience. Show less





• Plan, buy and optimize integrated media campaigns for Tribune Digital businesses within Automotive, Recruitment and Real Estate Industries.



• Develop objectives and strategies on assigned accounts then oversees the implementation of digital and traditional media buys, and provides stewardship and analysis for all media. Supervise digital team; managing the development of the team.



• Coordinat direct marketing services specifications with clients and internal production staff within the Teleservices Business Unit.