Marketing Manager

• Aug 2020 - Present

Marketing Specialist

• Sep 2019 - Aug 2020

Marketing Manager

• Aug 2020 - Present

Branding and Recruitment Trainee

• Mar 2019 - Jun 2019

This job practice is a part of Finnish Integration Program. This job practice is a part of Finnish Integration Program.

Language Trainee

• Sep 2018 - Oct 2018

This language practice is a part of Finnish Integration Program. My Finnish speaking skills has greatly improved during my 3 week practice in Entresse Library. I've already surpassed the speaking level in the timeline proposed in the curriculum. I have gained B1 (Intermediate level) in speaking. As a language trainee, I assisted in customer service and arranged materials for public events such as "kieli kahvila" or language cafe where Finnish speakers volunteer to teach foreigners to learn Finnish or discuss current events in Finnish.

Digital Marketing Manager - L'Occitane en Provence Philippines

• Jan 2017 - Sep 2017

A dedicated person was needed to be responsible for L'Occitane's redesign project. I was given an opportunity to choose to be the sole person who handles all the Digital aspects including website management, website redesign, Facebook content and ads, Google search ads, newsletters, and online articles in media publications. My tasks includes but not limited to:• Dedicated nine months for the website redesign project, following the same timeline with other countries• Implemented Google Ads, Facebook Ads and Newsletters• Spearheaded online articles published on Media Partners• Handled positive and negative feedback and queries online• Trained the new officer who will handle The Beauty Source

Digital Marketing Manager - The Beauty Source

• Jun 2015 - Mar 2017

In a span of one year and 6 months, I was promoted to a Digital Marketing Manager position where I managed another digital agency and another specialist. In addition to the main brand I advertised (The Beauty Source and L'Occitane en Provence), I introduced different strategic marketing calendars to different brands such as NARS, Clarins, Chanel, and many more. Since the members of the loyalty card had grown, I introduced email and mobile marketing. I also took part in different business partnerships like UBER and Tatler which were advertised in newsletters. Furthermore, as our followers and subscribers increased, I, together with my team improved our relationship management in different marketing channels.My tasks includes but not limited to:• Created marketing plans, set budget and KPI for The Beauty Source and L’Occitane en Provence• Sourced newsletter subscribers for The Beauty Source and for specific brands like L’Occitane, Chanel, Clarins, etc. Ensured the average open rate (26%) to be above industry average (18%)• Published rules for brand-specific initiatives to control the increasing digital marketing demands, which also generated additional budget to the department• Supervised external agencies and mentored Jr. Graphic Artist and Jr. Social Media Specialist

Digital Marketing Officer - The Beauty Source

• Jan 2014 - Jun 2015

The company had been looking for someone who has a background in digital marketing and specific graphic design style. Fortunately, the requirements and my set of skills matched and I was offered to be the pioneer in Digital Marketing. The digital marketing exposure of The Beauty Source before I started was limited and the graphics can have more improvements. I introduced to the company different social media marketing techniques to gain followers and engagements (e.g. different kind of social media ads, choosing the best material on graphic layouts). My tasks includes but not limited to:• Increased social media followers and engagements by at least 150% through social media ads and improved content• Collaborated with the merchandising and IT department to organize and catalog over 1,000 beauty products for the website• Spearheaded the first Loyalty Card for Beauty department that gathered 6,000 members in a span of five months. • Enhanced online and print creative materials• Supervised external agencies and mentored Jr. Graphic Artist

Digital Marketing Specialist | Marketing Assistant

• Sep 2012 - Dec 2013

During my employment, the company has less than 10 employees and as their previous marketing assistant, my responsibilities are not limited to marketing but also includes administration and HR tasks. These different responsibilities gave me the experience to see the whole picture of the business and the different skills it entails. As I worked in Terra Nostra Realty I saw the need for digital exposure, this led me to get my education in Digital Marketing and Search Engine Optimization (SEO) that I took in my own my prerogative. My tasks includes but not limited to: • Optimized and updated website, keyword research, link building • Handled and designed company’s advertisement (Sulit, website, fliers, etc.) • Photographed and edited real properties for website postings • Created company presentations and print ads • Responsible for admin and HR tasks

Video Editor

• 2011 - 2012

• Created ads seen by real estate agents & customers in Australia and United States • Added/retouched graphics and moving images on the video using Adobe Premiere • Collected and archived videos • Created ads seen by real estate agents & customers in Australia and United States • Added/retouched graphics and moving images on the video using Adobe Premiere • Collected and archived videos