Experience

Bonnier Publications A/S

• Denmark
• Media Production
• 100 - 200 Employee

• Product Manager, Nordic

  • May 2020 - Present

  Product Manager - Gør Det Selv, Digital Foto & Komputer for alle Bonnier Publications focuses on special interest media. Our high-quality content enables our customers to get more out of their hobbies/interests. Our background is in magazines, but we also have a large digital business. We operate in all the Nordic countries and our well-known brands include Gør Det selv, Illustreret Videnskab, Historie and I Form. • P&L responsibility for portfolio of brands in DIY, History and Training • Digital transformation • Responsible for developing digital strategy, maintain product roadmap and backlog • Create new digital product features • Cross-functional business development projects in an agile environment • Strategic product management and marketing strategy • Mapping customer journeys • New markets • Manage stakeholders inside and outside the organization • Report to top management Show less



Sovino Brands

• Denmark
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Manager

  • Dec 2015 - May 2020

  Sovino Brands owns and operates 15 of Copenhagen's leading restaurants, including Cafe Victor, PS Bar & Grill, The Market, Geist, Fiat and others. Sovino Brands is 50% privately owned and 50% owned by an equity fund. Responsibilities: • Brand strategy and execution on group level and individually • Websites & social media of individual brands and group level • Marketing strategy across brands. • Payed and owned media • Optimizing budgets • Testing new opportunities within digital marketing • Preparation and implementation of activation and event strategy for the individual brands, including Dining Week, Dinnerdays, patio openings, wine tastings, Winemakers Dinners, Roses coming, Halloween, Valentines etc. • Collecting and analyzing data from POS and booking systems, as well as translating data into new products at individual restaurants, providing input for pricing of menus and ensuring focus in online campaigns • Establish process for optimizing customer journeys, with special focus on booking experience to minimize churn • 360-degree campaign concept development on brand and tactical level • Development of newsletter flows • Reporting of data insights, campaigns and organic figures from digital contact points to stakeholders across the group Show less



Sadolin & Albæk

• Denmark
• Commercial Real Estate
• 1 - 100 Employee

• Head Of Marketing

  • May 2017 - Oct 2018

  Sadolin & Albæk's purpose was to conduct brokerage and service activities in investing and leasing in and of commercial properties in any form as well as brokering investment in commercial companies in general. The idea was to turn real estate rental upside down. That is, everything from identity, branding and marketing to the way we presented a lease and the follow-up to this. Build a digital dataset that had not seen its equal in Denmark and be the ones who knew everything about the customers, trends and needs any given tenant might have. The Company was sold to Colliers in June 2018 Responsibilities: • Development of brand strategy and implementation • Development and implementation of marketing strategy for rental • Development of communication strategy and implementation on all platforms • Development and implementation of BI system • Translating data into useful insights, both at the industry level and execution level • Building a new website and maintenance • Building and maintaining SOME channels Show less



ATP Ejendomme

• Denmark
• Real Estate
• 100 - 200 Employee

• Head Of Marketing

  • Apr 2015 - Oct 2015

  ATP Ejendomme A / S was founded in 1995 and is a wholly owned subsidiary of ATP. They invest in properties that are leased to offices and shops in particular. Responsibilities: • Development of strategic cornerstones for brand and marketing efforts in the rental business • Development of brand manual, including vision & mission statements and tagline for the brand • Stakeholder management, including facilitation of brand development process, as well as secure buy-in and signoff of strategic choices • Website development and implementation, including platform selection Show less



Codan Forsikring

• Insurance
• 700 & Above Employee

• Brand Manager & Head of ATL Marketing

  • Mar 2012 - Feb 2015

  Codan Forsikring is Scandinavia's third largest insurance company. The company is owned by the English insurance company Royal & Sun Alliance (RSA) Responsibilities: • Project manager for Codan's rebranding strategy, including collaboration with agencies, internal process management and stakeholder management • Responsible for implementing new brand strategy as well as visual identity across business and customer touch points • Responsible for all brand activations and sponsorships • Concept development for new and engagement creating consumer-driven campaigns • Mapping customer journey and planning activation initiatives at eye level • Development and implementation of sponsorship strategy • Management of 5 employees Show less



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• • Dec 2010 - Mar 2012

  Walt Disney is the world's largest media conglomerate. In the Nordic counties, Disney is best known for the Donald Duck magazine. Standard Characters are all characters from the "Duckberg Universe".Responsibilities: • Development of business plans, marketing and launch plans across countries and categories• Events and launches of new products• Initiate and evaluate concept, product and design development initiatives as well as secure innovation initiatives for product development• Ensure multidisciplinary engagement through knowledge sharing, including preparing and doing presentations at launch and sales meetings for licensees• Nordic sponsorships Show less

• • Jun 2010 - Mar 2012

  Responsibilities: • Responsible for Walt Disney's publishing business in the Nordic and Baltic countries• Responsible for +40 different magazine titles in 8 languages, 200 annual book title releases and implementation of these in digital platforms• Operations and development responsible for the digital presence of Anders And and the other publishing business



Aller Media Denmark

• Denmark
• Media Production
• 300 - 400 Employee

• • May 2006 - Jun 2010

  The company is owned by Aller Press and is engaged in advertising, specializing in customer magazines online and offline.Responsibilities: • Responsible for the development and operation of the creative department• Sales and P / L responsible for Client Publishing• Responsible for the development and implementation of new business areas across channels both internally in Aller and for customers• Responsible for the department's largest customers (including Dong, Danske Bank, Microsoft and Wonderful Copenhagen)• Negotiation of prices and contracts with all types of external suppliers• Responsible for WHERE2GO Client Publishing integration in Aller Press and name change to Aller Client Publishing.• Management of 25 employees Show less

• • Aug 2008 - Dec 2009

  Aller Press is the Nordic region's largest publisher of weekly and monthly magazines. The Group has activities throughout the Nordic region. Player Magazine was about lifestyle and international football.Responsibilities: • Development from idea to publishing of the Football Magazine Player• Editorial responsible including daily operation of the magazine.



WHERE2GO

• Media Production
• 1 - 100 Employee

• • Mar 2002 - May 2006

  An originator of the company WHERE2GO engaged in advertising.Responsibilities: • Development of idea, business concept and new products• Building and management of the creative department• Key Account Management

• • Aug 2000 - May 2004

  WHERE2GO is a free lifestyle magazine for Copenhageners about Copenhagen. The ambition and dream of WHERE2GO was to create our own marketing platform that companies could buy into. At that time there were no free magazines with that aim of Denmark.Responsibilities: • As co-founder of WHERE2GO, I was part of the development of all of the magazine's core functions, including• Idea and concept development and rollout of a magazine that started on 24 pages and ended on +260 pages• Responsible for editorial line, production and distribution of the magazine - circulation increasing from 20,000 to 50,000 copies per month• Building team and company culture Show less