Experience

Svendsen Sport A/S

• Denmark
• Sporting Goods Manufacturing
• 1 - 100 Employee

• International Marketing Manager

  • Feb 2016 - Present

  - Responsible for the companys international marketing efforts (ATL and BTL) - Head of the Marcom organisation on a national and international level - Managing the companys 2 main brands and 14 sub brands - Development and execution of brand strategies - Responsible for development and implementing the companys digital presence - Development of e-commerce platform - Budgetary authority regarding marketing costs - Responsible of activities on SoMe (ca 3 mio følgere) - In charge of the internal graphical department including Art Director, Graphical Designers, Digital department, Photographer (Still photos and Video), Editorial productions - Campaign Planning in close cooperation with Product and Sales department - Production of catalogues, adverts, videos, photos, in-store materials etc - Responsible of artwork production (packaging/gift boxes) - Development of processes and efficient ways of working. Show less



OBH Nordica Group

• Sweden
• Manufacturing
• 1 - 100 Employee

• Marketing Manager / Field Sales Manager

  • 2003 - Jun 2016

  - Rsponsible for the danish Marketing Department and the District Managers - Managerial responsibilities for 6 employees - Part of the Danish Management Group - Part of the Nordic Marketing Manager Group (Marcom) - Responsible for ATL og BTL communication on the Danish market - Budgetary authority regarding marketing costs - Development of strategies (Brand Identity, Category Plans, Communication Strategy) - Development of Marketing Plans - Development of plans - launching new products - Responsible for Digital Strategy / Social Media - Development of efficient processes and ways to work - Negotiation of terms in relation to heavy cooperations cross the industries - Coordination of Cross Organisational projects - Development of and coaching employees - Execution in relation to campaigns (PR, Adverts, Tv commercials, packaging, POP etc.) - Implementing Field Sales Strategy Show less



OBH - Ole Bødtcher-Hansen A/S

• Taastrup

• Marketingkoordinator

  • 1999 - 2003

  - Coordination of ATL - activities - Production of catalogues -> Planning -> Handling external Advertising Agency -> Handling Printing of the catalogue - TV-Commercials -> Planning -> Coordination regarding Production Company - Packaging Production -> Handling Advertising Agency -> Coordination of work with photographer - Contact Person to Media Agency (OMD) - Responsible for participation on Fairs - Supporting District Managers - Development of Concepts and Marketing Tools for sales - Development of Home Page - In general a modernisation of the Marketing Department and ways of working - General support to the Director of Sales and Marketing Show less



Fona

• Communication Coordinator

  • 1998 - 1999

  - Responsible for coordination of Fonas total marketing communication -> Catalogues -> Adverts -> Local Advertisement -> Sponsoring (etc. Tour de France / TV2)- Contact person to Advertising Company (BBDO)- Contact person to Media Agency (OMD)

• Coordinator of Analysis

  • 1997 - 1998

  - Coordination of heavy projects of analysis -> "How Danes read and use leaflets distributed to households" -> "Danes attitude towards adverts in newspapers and magazines" -> "Conceptual survey regarding Mega-Department Store within the industry of Brown Goods" -> "Repositioning of the Record Store (HMV) on main street locations"- Reporting and follow-up on marketing spendings (125 mio.kr.)- Support to Director of Marketing

• Marketing Assistant

  • 1995 - 1997

  - Reporting and follow-up regarding marketing budget (125 mio.kr.)- Follow-up on spendings in Brown Goods, IT and Music Departments- Coordination of Catalogues- Coordination of Adverts- Proof reading of Marketing Material- Support to the different departments- Support to Marketing Manager (Brown Goods)- Contact person to Advertising Agency (BBDO)- Contact person to Media Agency (OMD)