Experience

PredictHQ

• United States
• Software Development
• 1 - 100 Employee

• Demand Generation

  • Oct 2023 - Present



Doorvest

• United States
• Financial Services
• 1 - 100 Employee

• Growth Marketing

  • Aug 2020 - Aug 2023

  Doorvest is an end-to-end real estate investing platform that makes it simple for anyone to invest in a single-family property entirely online. Be a professional by day & a real estate investor by night. *Part of the leadership team, founding team (employee #2), and first marketing hire *Lead lifecycle, paid marketing, field marketing, partnerships, and content driving the majority of the company pipeline *Conducted client interviews, synthesized anecdotal feedback, and validated assumptions with data to curate ICP profiles *Developed GTM plans across several new key products (Mortgage by Doorvest, DV Boost, DV marketplace) *Ideated, executed, optimized, and reported on highly targeted end-to-end marketing campaigns *Scripted, hosted, and managed webinar series averaging 50 registrants *Increased website conversions by 16%, focusing on critical areas of opportunity within the customer journey *Transitioned, monetized and priced previously freemium product to paid, resulting in a direct positive impact on P&L *Built several reports to monitor performance and attribution (CAC, PBP, LTV, Multi-touch attribution, MQL/SQL, and more) *Collaborated cross-functionally with product, engineers, ux/ui, operations, sales, legal, and finance to turn many ideas into reality *Reported to the CEO and managed 2 direct reports, a PR agency, and a digital consultant *Speaker at 2022 Bay Are Real Estate Summit - presenting to an audience of 200+ about the ease of investing through Doorvest Show less



Rakuten Advertising

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Affiliate Marketing

  • Apr 2018 - Aug 2020

  *Drove operational excellence and strategic partnership across 10 accounts; Clients included Sephora, Tailored Brands, and Walmart portfolio brands *Communicated strategic recommendations for growth during QBRs to external stakeholders: CMOs, VPs, and Directors *Managed multiple 6-figure monthly budgets ensuring all program KPIs were achieved, delivering 10-30% YoY growth *Integrated marketing campaigns to tie digital and in-store experiences for several retail clients to support online-to-offline (O2O) affiliate programs *Fostered deep relationships with 50+ high value partners who make up 95% of program sales through conferences, events, and dinners *Launched first-ever influencer <> affiliate program with Sephora, onboarding 100 influencers driving $xM in attributed revenue *Thought-leader on affiliate strategy, hosting multiple webinar sessions on how-to’s and best practices Tools Used: Rakuten Advertising Platform, Rakuten Marketing Analytics Portal (RMAP), Jira, Salesforce, Tableu Show less



Carat

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Integrated Marketing + Media Planning

  • Jun 2016 - Apr 2018

  *Curated media, strategic, and tactical plans using expertise in media and consumer insights *Worked closely with creative and social agencies to align on strategy *Vetted opportunities with potential partners, specifically media companies *Participated in branding workshops with Facebook and Google *Managed billing and created finance training documents to help improve efficiency while creating a standardized process *Performed campaign management through flowchart maintenance, tracking budgets, and analyzing competitive reports. *Executed a first to mass retail media plan for our client, achieving successful ROI and 46% consumer repeat. *1 of 2 representatives from the SF office who collaborated with team leaders in NYC, LA and more to present proposed actions that Carat can take to improve leadership and transparency-- ultimately garnering attention from the executive leadership team to expedite the deployment of leadership training programs and flexible working hours. Client: JM Smucker, Pet Brands: Milk-Bone, Nature's Recipe, Meow Mix, Pup-Peroni, Natural Balance, Milo's Kitchen, 9Lives Tools Used: • CCS (Consumer Connection System) Planner - Proprietary survey on communication behaviour, attitudes and consumption behavior • Nielsen Ad Intel - leading provider of competitive advertising information • Facebook Blueprint Show less



Creeatist Studios Inc.

• Software Development

• Marketing Specialist

  • Oct 2016 - Mar 2017

  • Managed content for social media accounts: Facebook, Twitter, and Instagram using HootSuite • Directed 400+ users to download the app through social engagement tactics, local Facebook advertising and word of mouth. • Managed content for social media accounts: Facebook, Twitter, and Instagram using HootSuite • Directed 400+ users to download the app through social engagement tactics, local Facebook advertising and word of mouth.



Sodexo

• France
• Facilities Services
• 700 & Above Employee

• Social Media Specialist

  • Feb 2016 - Jun 2016

  • Managed social media marketing channels: Facebook, Twitter, and Instagram at UCDavisDining. • Directed and launch marketing strategies that had boosted engagement by 20% weekly and 60% YoY. • Developed content for all media profiles, blog posts, and weekly highlights while managing a content calendar. • Performed ongoing customer and market research through utilization of bitly.com, Google Analytics, and Facebook Insights. • Created ad campaigns and marketing collateral for products and promotions for clients including Starbucks and Naked Juice Show less



UC Davis Campus Recreation and Unions

• United States
• Recreational Facilities
• 1 - 100 Employee

• Event Coordinator

  • Apr 2015 - Apr 2016

  • Operate as a facility manager to book meeting rooms and ball rooms that had increased by 50% over the past year • Work closely with Event Manager in order to manage event logistics for 30+ wedding, corporate, and social events for up to 300 guests per month totaling $250,000 in revenue • Utilize VectorWorks to create floor diagrams for clients • Process payroll for 50 employees and create an efficient model for tracking labor costs for estimates and billing • Provide clients with information on facility spaces, estimates on costs, and other inquiries via e-mail and phone • Back up two years worth of past event information on several spreadsheets with the goal of improving operational transparency Tools used: • VectorWorks Show less



Course Hero

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Business Development Intern

  • Aug 2015 - Nov 2015

  • Serve as a product and brand expert showcasing Course Hero’s academic resource functions to potential service users • Disseminate Course Hero’s Knowledge Drive, a philanthropic initiative that has donated over 240,000 books to Gambia • Increase Course Hero’s brand awareness on UCD campus by peer networking and on-campus events • Transcend intern duties by contributing to goals set at other universities • Serve as a product and brand expert showcasing Course Hero’s academic resource functions to potential service users • Disseminate Course Hero’s Knowledge Drive, a philanthropic initiative that has donated over 240,000 books to Gambia • Increase Course Hero’s brand awareness on UCD campus by peer networking and on-campus events • Transcend intern duties by contributing to goals set at other universities