Freelance UX Designer & Web Developer

• Jan 2016 - Present

Strategy, deliverables, and implementation on all sorts of projects. - Wireframes - User studies - Information architecture - Content strategy - Wordpress development, customization, and optimization Strategy, deliverables, and implementation on all sorts of projects. - Wireframes - User studies - Information architecture - Content strategy - Wordpress development, customization, and optimization

Broker

• Oct 2015 - Jun 2019

Information Architecture Lead

• Dec 2013 - Jan 2016

Client facing - I led IA onboarding for all new clients and worked to align site architecture and content with business goals and customer use cases. Focused on Axure and Sketch. - Provided sitemaps, wireframes, usability analyses, use case studies, and heuristic analyses for clients including International Code Council, Tribune Holdings, Servsafe, and many more. - Planned and performed first click & reverse card sorting tests for numerous clients. - Performed digital discovery &… Show more Client facing - I led IA onboarding for all new clients and worked to align site architecture and content with business goals and customer use cases. Focused on Axure and Sketch. - Provided sitemaps, wireframes, usability analyses, use case studies, and heuristic analyses for clients including International Code Council, Tribune Holdings, Servsafe, and many more. - Planned and performed first click & reverse card sorting tests for numerous clients. - Performed digital discovery & provided UX recommendations for all new major clients - Researched & introduced processes for new products & businesses for agency, including Amazon product ads, robust use case studies, display advertising, analytics build-outs, & more. - Performed landing page and conversion rate optimizations for numerous clients - Determined client business objectives and tagged websites for web analytics suites.

PPC & Search Lead

• Jun 2013 - Aug 2014

- Restructured and optimized low performing agency SEM accounts for more efficient organization, lower PPCs, higher quality score, keyword relevance and expansion, etc. Always sought and achieved dramatic performance turnarounds. - Performed business & digital discovery for all new agency clients. - Created research documents including SERP analyses, SEO competitive link analyses, SEO on-page analyses, iA recommendations, site navigation recommendations, online user segmentation, and… Show more - Restructured and optimized low performing agency SEM accounts for more efficient organization, lower PPCs, higher quality score, keyword relevance and expansion, etc. Always sought and achieved dramatic performance turnarounds. - Performed business & digital discovery for all new agency clients. - Created research documents including SERP analyses, SEO competitive link analyses, SEO on-page analyses, iA recommendations, site navigation recommendations, online user segmentation, and more. - Helped create Plumtree’s Costa Rican SEM office. Trained and managed Costa Rican SEM managers and specialists. Transitioned most agency SEM accounts to Costa Rican team. Set SEM and PPC strategy for agency clients and oversaw execution by the Costa Rican team.

Keyword & Search Taxonomy Editor

• Aug 2009 - Jan 2013

Enforced quality standards, naming conventions, PPC viability, geotargeting conventions, and content guidelines for info.com's Zenya (now eContext) product - a tool that reads and classifies text from bulk search data or web conversations. Led a team of keyword taxonomists in creating a rich set of content rules, tags, and topics. Provided strategic product planning support Enforced quality standards, naming conventions, PPC viability, geotargeting conventions, and content guidelines for info.com's Zenya (now eContext) product - a tool that reads and classifies text from bulk search data or web conversations. Led a team of keyword taxonomists in creating a rich set of content rules, tags, and topics. Provided strategic product planning support