Experience

Intercom

• United States
• Software Development
• 700 & Above Employee

• Principal Editor

  • Oct 2022 - Present

• Lead Editor

  • Nov 2021 - Oct 2022

• Senior Editor

  • Oct 2020 - Oct 2021

• Editor

  • Oct 2019 - Sep 2020



Zara Burke

• Advertising Services

• Freelance Content Writer & Strategist *B2B SaaS*

  • Oct 2018 - Oct 2020

  I help innovative B2B SaaS businesses (like Intercom, HubSpot and Sprout Social) craft emotive content that generates leads, revenue and engagement. I help innovative B2B SaaS businesses (like Intercom, HubSpot and Sprout Social) craft emotive content that generates leads, revenue and engagement.



Intercom

• United States
• Software Development
• 700 & Above Employee

• Senior Product Education Producer

  • Aug 2016 - Sep 2018

• Customer Content Editor

  • Oct 2015 - Jul 2016



Digital Marketing Institute

• Ireland
• Higher Education
• 700 & Above Employee

• Digital Marketing Executive

  • Sep 2014 - Sep 2015

  My favourite achievements: - Created new evergreen content marketing strategy that boosted blog traffic by 136%. - Increased average blog post share count by 926%. - Voted as one of the top marketing blogs by the Search Engine Journal. - Voted as one of the top marketing blogs of 2015 by Radius. - Developed new B2B strategy to help build & foster relationships with FTSE 250 clients. - Crafted the DMI's first ebook strategy to help us generate high quality leads. Some of my regular activities included: - Generating leads through landing pages that convince & convert. - Composing email campaigns that keep prospects warm & itching to buy. - Crafting website copy that satisfies consumer search intent, while whetting appetite. - Building relationships with customers, prospects and influencers on social media. - Creating bespoke communications for corporate clients, including IBM & Vodafone. - Anything copy, content or idea related that pops up along the way (including brochure copy, radio campaigns, presentations, campaign concepts & articles for other websites). Show less



GrabOne Ireland

• Ireland
• Advertising Services

• Creative Copywriter

  • Jan 2014 - Aug 2014

• Marketing Executive

  • Jun 2012 - Dec 2013

  In this role I managed and significantly grew our social media community, while creating new revenue-generating business opportunities.My favourite achievements: - Gained 10 A-list merchant sales in 3 months through the creation of Gourmet by GrabOne. - Gained 10,000 Facebook fans in 3 months. Some of my regular activities included: - Creating social media strategy, writing content and managing all social media communities, including Facebook, Twitter & LinkedIn. Show less