Poonam Alreja
Director at Innovative Incentives & Rewards Pvt. Ltd.- Claim this Profile
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English Native or bilingual proficiency
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Hindi Native or bilingual proficiency
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Punjabi Limited working proficiency
Topline Score
Bio
Experience
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Innovative Incentives & Rewards Pvt. Ltd.
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India
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Advertising Services
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1 - 100 Employee
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Director
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Jan 2010 - Present
As a highly motivated pioneering individual with an entrepreneurial flair, I prefer to work on intellectually challenging tasks that involves a lot of brain storming. Therefore, I always look forward to create a holistic consumer experience using our state-of-the art consumer engagement platform, and the next-generation technology to drive the business forward. Identifying the market opportunities by meticulously researching industry and related events, publications, announcements and coming up with trendsetting ideas for building business along with internal approval, planning, implementing and executing is my forte and credibility.Adroit taskmaster in managing the marketing team, apart from delivering brand promotions via various channel & ensuring competitive environments streamlined towards outstanding increase in sales / visibility / brand recall, I also provide market feedback to the senior management regarding competitive offerings, prospective needs, and engagement models. As the chief controller of all digital / marketing related activities, I am also responsible for leading and managing all web development functions, that includes devising strategies to drive online traffic to the company website, tracking conversion rates and making improvements to our marketing website, developing and managing digital marketing campaigns, and overseeing the social media strategy for the company using adept CRM and marketing management skills. I also take proactive responsibility of planning budgetary control of digital marketing, evaluating customer research, market conditions and competitor data, and reviewing new technologies that keeps our company at the forefront of developments in digital marketing.
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Education
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Punjabi University
Mathematics -
Punjabi University
Master’s Degree, Mathematics