Digital Marketing Specialist

• Jan 2023 - Present

Assistant Digital Marketing Manager

• May 2021 - Dec 2022

Strategize and implement new marketing strategies to increase traffic to social platforms and our website Produce and edit company podcast, seen steady and continued growth across platforms Collaborate and build relationships both virtually and in-person, with colleagues, and in-house team members to successfully meet shared objectives Set-up and create messaging for weekly webinar events, edit and promote on YouTube channel Design graphics for videos, webinars, and various marketing materials Utilize Salesforce, Google Ads, SEM Rush, and Adobe creative suite, Google Analytics Show less

Marketing Director

• Jul 2020 - Apr 2021

Maintain lead generation, SEO, B2B marketing, CRM management for the organization and Realtors. Created marketing strategy from the ground up and run a launch campaign for the new brokerage Worked alongside other businesses and local vendors to promote the new brokerage Doubled Karl Miller Realty's social media presence in 10 months Updated the website to increase website traffic and leads, created social media, email, and google ad campaigns Created and pitched a radio show proposal and marketing strategy for what is now The Karl Miller Show, also co-hosted the show weekly on a local radio station Client Appreciation lead, created and implemented client appreciation gifts and events Show less

Production and Visual Manager

• Aug 2017 - Mar 2020

Managed a team of full-time in house and remote graphic designers and videographers Facilitated brainstorming sessions in which insights and ideas were generated to shape creative concepts Performed my employees yearly reviews and created goals to help them continue to grow professionally Clearly communicated project goals and objectives for the department, set expectations and held teams accountable to reach desired results Project management lead, and helped to increase productivity and improve processes in the department Managed working relationships with vendors and internal shipping department, ran the ordering and drop dates for all print pieces and fundraising mailings Effectively executed all print and production materials for the organizations fundraising conferences and events around the country Implemented campaign strategies alongside of the director of communications for fundraising events, while negotiating and conducting cost-analysis on all of our event materials and mailings to secure the best prices and reduce unnecessary spending for our department Show less

Executive Assistant to the Groups and Development Pastor

• May 2014 - Jun 2017

Created processes and procedures that I applied to various church-wide ministries Utilized a CRM management tool to track and communicate with our volunteers and members Created email campaigns and strategies for 3 individual departments within the organization Managed social media platforms, on which followers increased by 50% during an 8-month span Utilized my organizational and project management skills by assisting team with meeting schedules, event planning and execution, and helping strategize and begin implementation of a capital campaign Initiated and coordinated a complete rebrand of the organization in 2015, worked on creating and editing web pages, managed a team of graphic designers and 35 other volunteers to ensure a smooth branding transition across all platforms - social and physical print items. Show less

Project Manager Intern

• Jan 2013 - Nov 2013

- Utilized project management system to input, track, and order projects while keeping open communication between clients and designers - Evaluate quotes and use cost-benefit analysis to determine the best source for the job - Maintained constant communication with clients regarding production stages and project status. - Supervised graphic artists during design stages. - Utilized project management system to input, track, and order projects while keeping open communication between clients and designers - Evaluate quotes and use cost-benefit analysis to determine the best source for the job - Maintained constant communication with clients regarding production stages and project status. - Supervised graphic artists during design stages.

Intern

• May 2012 - Aug 2012

- Assisted lead graphic designer in projects - Met with clients and established relationships during design process - Created print and digital media graphics for a variety of various local businesses and clients - Assisted lead graphic designer in projects - Met with clients and established relationships during design process - Created print and digital media graphics for a variety of various local businesses and clients