Experience

GR0

• United States
• Advertising Services
• 100 - 200 Employee

• Associate Director, Operations

  • Jun 2022 - Present

  We help brands rank #1 on Google, organically.

• Manager, Client Success

  • Feb 2022 - Jun 2022



ILUMINAR Lighting | Horticultural Lights

• United States
• Wholesale
• 1 - 100 Employee

• Marketing Director

  • Feb 2020 - Feb 2022

  Holistic oversight of the corporate marketing strategy, working directly with the CEO and COO. I built the marketing team from 2 to 9+ internal and external marketing professionals. I lead the marketing team from creative direction to implementation and reporting across various platforms and media, both online and offline.- Work hand-in-hand with the CEO and COO to sustainably grow the business- Created and implemented first website shop, generating over $34,000 in sales in the first 6 months and double that in the following year - far exceeding expectations. - Generated lead magnets and initiated gated content to boost leads by 500%- Drove traffic to more than double on-site page views- Through strategic content creation, we raised the on-page duration to 4:00 per visit- Improved on-site and off-site SEO to drive 533% more site traffic in less than 2 years- Created and implemented a tiered Influencer program- Redesigned product packaging - Designed in-store displays and created guidelines for product merchandising

• Digital Marketing Director

  • Apr 2019 - Feb 2020



Bahia CrossFit

• Marketing & SEO Specialist

  • Oct 2017 - Jan 2022

  At Bahía, my goal was to gain SERP positioning for keywords searched by international travelers to pre-sell drop-in classes online. - Redesigned bahiacrossfit.com as well as re-imagined the guiding marketing strategy for traffic and lead generation to target tourists planning their vacation to Puerto Vallarta who want to work out at a reputable CrossFit gym with highly qualified bilingual coaches.- Within 5 months, I achieved the primary goal of ranking #1 in Google in the United States- I created and implemented an on-site, technical and off-site SEO strategy that not only ranked #1 on Google, but successfully dominated Google’s first page, claiming six of ten total listings for “CrossFit in Puerto Vallarta” using various media platforms.- Created a marketing funnel to drive qualified lead generation through a combination of buying-intent and research-intent keywords- Launched the online store to collect membership registrations prior to arriving in Puerto Vallarta generating over $1,000 / year in pre-booked classes.- Designed and executed a digital marketing campaign to drive followers on Instagram through a first-ever giveaway of a $1,000 CrossFit Level 1 Certification Course using a variety of Mexican and American CrossFit Influencers.



AXOVIA MARKETING & TECHNOLOGIES

• Mexico
• Advertising Services
• 1 - 100 Employee

• Marketing Director & Account Manager

  • Feb 2018 - Apr 2019

  In AXOVIA, I was in charge of the on-site and technical SEO for our luxury hotel clients throughout Central America and St Barts. After a promotion to Marketing Manager, I led a team of 7 designers, working collaboratively with 10+ onsite and remote programmers to drive traffic and generate qualified leads. Clients: Almar Resort, Le Barthélemy, Best Western Mexico, The Villa GroupPreviously held positions: Content Creator In AXOVIA, I was in charge of the on-site and technical SEO for our luxury hotel clients throughout Central America and St Barts. After a promotion to Marketing Manager, I led a team of 7 designers, working collaboratively with 10+ onsite and remote programmers to drive traffic and generate qualified leads. Clients: Almar Resort, Le Barthélemy, Best Western Mexico, The Villa GroupPreviously held positions: Content Creator



The Adventures Group

• Mexico
• Travel Arrangements
• 1 - 100 Employee

• Content Marketing & Public Relations

  • May 2016 - Feb 2018

  In my role at the Adventures Group, I worked alongside the tourism board as well as international PR firms, VIPs, customers, influencers and bloggers to promote the brand and present the best face in front of various global media. - On-site and technical SEO to drive traffic and increase positioning- Design, copy, and planning of B2B and B2C marketing campaigns. In my role at the Adventures Group, I worked alongside the tourism board as well as international PR firms, VIPs, customers, influencers and bloggers to promote the brand and present the best face in front of various global media. - On-site and technical SEO to drive traffic and increase positioning- Design, copy, and planning of B2B and B2C marketing campaigns.



QuikTrip

• United States
• Retail
• 700 & Above Employee

• Promotions Coordinator

  • Jul 2013 - Dec 2015

  - Played a key role in launching new products and corporate initiatives through various local media outlets- Nurtured business contacts in the community

• District Trainer

  • Feb 2014 - Oct 2014

  As a District Trainer, I travelled to the 30+ stores in the Wichita area training over 900 employees on new in-store initiatives, quality standards and safety.

• Assistant Manager

  • Jul 2013 - Dec 2013



Christ Church

• United States
• Religious Institutions
• 1 - 100 Employee

• Communications Director

  • Apr 2007 - Jul 2013

  At Eastside, I was hired as the Office Manager. In my first year, I effectively cut office spending by 24.6% and recruited a team of 15 volunteers to assist in my position. I immediately moved to the marketing role of Communications Director where I oversaw all print and visuals, maintained the website eastsidecommunity.com and built the strategy for social media marketing and campaigns. - Decreased administrative costs by over $35,000 annually Previously held positions: Office Manager



World Market

• United States
• Retail
• 700 & Above Employee

• General Manager

  • May 2004 - Apr 2007

  As my first position out of college, I was the 3rd youngest General Manager in a company of 330 stores nationwide. I managed, developed and coached a staff of 20+ talented individuals and loved every minute of it. - Increased sales to budget by 20.8%- Lowered payroll spending by $14,057- Attended trainings on brand management & 360 degree reviews delivery- Lowered OSHA incident rate by 31.99 points- Maintained a -0.82% shrink, ranked 8th in the nation of 330 stores- Maintained a 96.9% secret shopper rating, ranked 8th in the nation- 1st in the nation in coffee sales to budget in 2005 - Opened and set 5 stores for the company - Interviewed, hired, and trained store employees- Delivered 360 degree annual reviews Previously Held Roles: Assistant Store Manager