Experience

Lexicon Training Services

• Education Administration Programs
• 1 - 100 Employee

• Managing Director

  • Dec 2004 - Present

  General Manager of training and curriculum development company, a wholly owned subsidiary of Lexicon Marketing. Currently manage all operational aspects of a 14-person team with two sales departments. Responsible for product sales into the educational/library market and consulting services into the corporate training market. Manage partnerships with state government agencies, corporations and professional associations to access training grants and cross-promotional marketing… Show more General Manager of training and curriculum development company, a wholly owned subsidiary of Lexicon Marketing. Currently manage all operational aspects of a 14-person team with two sales departments. Responsible for product sales into the educational/library market and consulting services into the corporate training market. Manage partnerships with state government agencies, corporations and professional associations to access training grants and cross-promotional marketing opportunities. Manage marketing strategy and execution, including development of marketing plans, pricing strategy, trade shows, website, channel distribution and new product and content development planning.

• Director of Corporate Development

  • Dec 2004 - Aug 2005

  Co-responsible for launch of newly formed Division to offer training services into the corporate market. Managed National Sales Accounts, Business Development and Marketing. Developed compensation and incentive plans for sales force. Collaborated closely with management in the planning and budgeting for the launch of the Division. Managed relationships with national corporate clients and strategic partners to create new opportunities for existing or custom training products… Show more Co-responsible for launch of newly formed Division to offer training services into the corporate market. Managed National Sales Accounts, Business Development and Marketing. Developed compensation and incentive plans for sales force. Collaborated closely with management in the planning and budgeting for the launch of the Division. Managed relationships with national corporate clients and strategic partners to create new opportunities for existing or custom training products. Created marketing materials, including tradeshow booths, brochures, direct mail pieces, sales collateral, course and product catalogs and company website. Managed all tradeshow participation at national and local events. Managed implementation of strategic partnership with Berlitz and developed operational execution plan for the outsourcing of instructors and cross marketing. Managed customization and implementation of CRM product (Salesforce.com).



Lexicon Marketing

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Sr. Marketing and Sales Manager

  • Dec 2003 - Nov 2004

  Developed business plan & budget for entry into educational market. Participated in the acquisition of a training company, which led the way to the formation of Lexicon Training Services, as a wholly own subsidiary of Lexicon Marketing. Managed all product marketing activities for the unit, including marketing research and analysis, pricing strategy, trade shows, advertising, direct mail, print, and distribution partnerships. Hired, trained and managed a team of six independent… Show more Developed business plan & budget for entry into educational market. Participated in the acquisition of a training company, which led the way to the formation of Lexicon Training Services, as a wholly own subsidiary of Lexicon Marketing. Managed all product marketing activities for the unit, including marketing research and analysis, pricing strategy, trade shows, advertising, direct mail, print, and distribution partnerships. Hired, trained and managed a team of six independent sales representatives and administrative personnel. Exceeded sales quotas for 3 consecutive years bringing the Division to over $1M in sales with a 70% profit margin.

• Business Development Manager

  • Mar 2002 - Nov 2003

  Responsible for identifying and developing growth opportunities through new products, markets and lead generating initiatives targeting the U.S. consumer Hispanic Market. Identified and negotiated strategic partnerships with corporate partners to increase leads (online, magazine inserts and coupons). Established a lead referral partnership with a large telecommunications company that yielded a four million increase in revenues. Evaluated new product acquisitions, which led to the… Show more Responsible for identifying and developing growth opportunities through new products, markets and lead generating initiatives targeting the U.S. consumer Hispanic Market. Identified and negotiated strategic partnerships with corporate partners to increase leads (online, magazine inserts and coupons). Established a lead referral partnership with a large telecommunications company that yielded a four million increase in revenues. Evaluated new product acquisitions, which led to the subsequent development of a multi million-dollar new computer education product and the addition of financial literacy content to company’s core ESL educational program. Developed financial models, competitive analysis and business plans for upper management to support growth plans for the company consumer business.



UCLA Anderson School

• United States
• Higher Education
• 700 & Above Employee

• Assistant Program Manager

  • Aug 1996 - Feb 2002

  Managed day-to-day operations and logistics of MBA program for 73 senior executives. Coordinated off-site research programs and international field study projects (in Germany, France and California) for a 100 MBA students, faculty and senior corporate executives with a budget of $500,000 for a program of $4 Million in revenue. Managed day-to-day operations and logistics of MBA program for 73 senior executives. Coordinated off-site research programs and international field study projects (in Germany, France and California) for a 100 MBA students, faculty and senior corporate executives with a budget of $500,000 for a program of $4 Million in revenue.



Independent Consultant

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Independent Consultant

  • Feb 2001 - Jan 2002

  Created a consulting practice targeted at small companies and startups. Projects included: 401(k) Easy Online. Created a business plan for a financial services entrepreneur to market a 401k management software program which included market research, pricing analysis and financial projections, which helped secure $700K in funding. Soymujer.com. Conducted a feasibility study and market assessment for a portal website targeted at Hispanic women in the United States and evaluated… Show more Created a consulting practice targeted at small companies and startups. Projects included: 401(k) Easy Online. Created a business plan for a financial services entrepreneur to market a 401k management software program which included market research, pricing analysis and financial projections, which helped secure $700K in funding. Soymujer.com. Conducted a feasibility study and market assessment for a portal website targeted at Hispanic women in the United States and evaluated revenue potential of different business model opportunities. Show less Created a consulting practice targeted at small companies and startups. Projects included: 401(k) Easy Online. Created a business plan for a financial services entrepreneur to market a 401k management software program which included market research, pricing analysis and financial projections, which helped secure $700K in funding. Soymujer.com. Conducted a feasibility study and market assessment for a portal website targeted at Hispanic women in the United States and evaluated… Show more Created a consulting practice targeted at small companies and startups. Projects included: 401(k) Easy Online. Created a business plan for a financial services entrepreneur to market a 401k management software program which included market research, pricing analysis and financial projections, which helped secure $700K in funding. Soymujer.com. Conducted a feasibility study and market assessment for a portal website targeted at Hispanic women in the United States and evaluated revenue potential of different business model opportunities. Show less



Plaza Home Mortagage

• United States
• Financial Services
• 1 - 100 Employee

• Document Specialist

  • Jun 1992 - Jun 1994

  Operations Support. Responsible for generating all loan documents and auditing of supportive documentation. Audited brokers’ financial statements to determine compliance. Handled client and broker inquiries and interfaced with escrow and title companies. Operations Support. Responsible for generating all loan documents and auditing of supportive documentation. Audited brokers’ financial statements to determine compliance. Handled client and broker inquiries and interfaced with escrow and title companies.



P.I. Flyers

• Owner and Founder

  • Feb 1990 - May 1992

  Managed all aspects of a private investigation and translating business serving law firms and insurance companies. Provided marketing consulting to help firms reach the Hispanic market in Los Angeles. Managed all aspects of a private investigation and translating business serving law firms and insurance companies. Provided marketing consulting to help firms reach the Hispanic market in Los Angeles.