Senior Social Media Manager

• Jan 2023 - Present

• Promoted within two years to a senior role for positively influencing the overall social media content strategy• Manage our social media presence on all of our active social platforms; community sizes ranging from 1,000 to 100,000+ users• Create high-quality social media posts, videos, articles, and other media that share our development progress on Ashes of Creation as well as other relevant topics• Brainstorm, plan, and execute valuable social media campaigns that align with our department’s SMART goals• Lead content meetings with internal teams while organizing and planning all digital content months in advance• Coordinate with our audio/visual team to develop social assets that align with our brand and online voice• Create, analyze, and present in-depth social media reports that analyze key KPIs and lead to takeaways that improve social media performance• Present community feedback to key team members in digestible reports Show less

Social Media Manager

• Mar 2021 - Jan 2023

Marketing Coordinator

• Mar 2018 - Mar 2021

• As the company’s social media manager, I created, organized, and posted content on all of our social media channels including Twitter, LinkedIn, Facebook, Instagram, YouTube, and our website • As the company’s website administrator, I maintained the website by creating and publishing news articles, press releases, and made various enhancements to the site • Created proposals, qualification packages, and presentations that have resulted in the company winning projects that vary in fee from $10,000 to $1 million+ • Served as an administrator of the CRM tool, Cosential. I assisted marketing and business development staff with pulling reports, scripts, and organizing valuable data • Managed the content and production of the monthly newsletter, which was distributed via Eblast • Created marketing collateral such as project pages and case studies to highlight key staff and projects • Participated in company-wide rebrand involving a complete refresh of all marketing collateral Show less

Marketing Intern

• Jul 2016 - Oct 2016

• Composed articles highlighting VHB projects, which were later published on the company’s website • Conducted interview sessions with senior project managers in order to acquire essential information regarding the internal articles • Created social media write-ups and Eblasts • Collaborated with graphic design department in order to create prints ads for various industry journals • Performed routine QA/QC on RFP and RFQ packages • Performed a variety of database clean-up tasks • Setup and attended company conferences Show less