Stefan Terziev

User Acquisition (Performance Marketing) Manager at Admiral Media - Performance Marketing & Growth
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
BG
Languages
  • English Professional working proficiency
  • Russian Limited working proficiency
  • Bulgarian Native or bilingual proficiency
Skills

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • Master Scuba Diver
    NAUI Worldwide
    Nov, 2015
    - Nov, 2024
  • Russian Certificate TRKI B1
    -
    Aug, 2014
    - Nov, 2024

Experience

  • Admiral Media - Performance Marketing & Growth
    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • User Acquisition (Performance Marketing) Manager
      • Feb 2023 - Present

  • Tritan Technology
    • Bulgaria
    • Computer Games
    • 1 - 100 Employee
    • User Acquisition (Performance Marketing) Manager
      • Nov 2022 - Present

  • Gameloft
    • France
    • Computer Games
    • 700 & Above Employee
    • User Acquisition (Performance Marketing) Manager
      • Jul 2021 - Nov 2022

      Plan and manage 6-figure monthly budgets for Tier 1 mobile games: - Manage and grow a portfolio of 5+ paid acquisition channels, including Google Ads, Facebook Ads, Apple Search Ads, mobile ad networks etc. - Budgeting and optimisation of the campaigns based on ROAS/Revenue (full autonomy on the budget per channel). - Work with a dedicated creative team developing creative briefs, iterating on winning concepts and adapting ads to placements to ensure target IPMs & CPIs are reached. - Coordinating interdisciplinary teams to analyze results and revise acquisition strategies.

  • Ferrero
    • Luxembourg
    • Manufacturing
    • 700 & Above Employee
    • Marketing Associate Nutella
      • Jan 2020 - Jun 2021

      I was responsible for developing and implementing marketing strategies across the UK & Ireland, including: -Leading the Christmas 2020 Digital and World Nutella Day 2021 campaigns. -Team lead for the Nutella Website 2.0 redesign. -Team lead for the Nutella Jar Personalisation e-commerce project. -Analyzing competitor activity via Nielsen, Kantar, IRI, Talkwalker, and Social Media. -Developing seasonal SKU package designs for Nutella, B-Ready, Biscuits, Nutella&GO, and Duplo brands.

  • Business Casual
    • United States
    • Media Production
    • Social Media Manager
      • Jan 2019 - Sep 2019

      I managed the Facebook & Instagram presence of the premier YouTube channel on business history with over 950,000 subscribers: -Redesigned the Instagram page, growing followers from 250 to 2,300. -Increased Facebook followers from 400 to 1,900 via promotional offers. -Doubled YouTube viewership originating from social media. I managed the Facebook & Instagram presence of the premier YouTube channel on business history with over 950,000 subscribers: -Redesigned the Instagram page, growing followers from 250 to 2,300. -Increased Facebook followers from 400 to 1,900 via promotional offers. -Doubled YouTube viewership originating from social media.

  • University of Bath
    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Brand Ambassador
      • Oct 2018 - Jun 2019

      The Careers Service offers information, advice and guidance to students, researchers and graduates and works with employers to connect them with the students and alumni. -Organised events (Career fairs, skill workshops, guest speakers); speaking to employers and inviting them to the university -Creating social media content -videos and photos; writing blog posts -Representing the Careers Service on campus by promoting upcoming events, as well as advertising the MyFuture university job search platform.

  • Fraport Bulgaria
    • Bulgaria
    • Airlines and Aviation
    • 100 - 200 Employee
    • Business Analyst Intern
      • Jul 2018 - Sep 2018

      The German-Bulgarian concessionaire of Burgas Airport and Varna Airport. I analyzed business functions and procedures, automating inefficient processes. The German-Bulgarian concessionaire of Burgas Airport and Varna Airport. I analyzed business functions and procedures, automating inefficient processes.

  • Foundation Cluster Information and Communication Technologies
    • Bulgaria
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Research Intern
      • Jun 2016 - Aug 2017

Education

  • University of Bath
    MSc in Marketing, Marketing
    2018 - 2019
  • Royal Holloway, University of London
    BSc Management with Accounting, Accounting and Business/Management
    2015 - 2018
  • American College of Sofia
    Chemistry, Maths, English
    2010 - 2015

Community

You need to have a working account to view this content. Click here to join now