Senior Marketing Analyst

• Jul 2017 - Present

Marketing Analyst

• Jun 2016 - Present

• Acts as the main point of contact for all data visualization within the Agency. Tableau admin responsibilities. • Responsible for creating a set of standardized reports across multiple verticals, reducing the number of reports sent out via pdf/excel. • Interacts with internal and external teams as it relates to data, to ensure everything is in order for the marketing campaign launch. • I help to build strong partnerships with client data teams to increase seamless and error-free data… Show more • Acts as the main point of contact for all data visualization within the Agency. Tableau admin responsibilities. • Responsible for creating a set of standardized reports across multiple verticals, reducing the number of reports sent out via pdf/excel. • Interacts with internal and external teams as it relates to data, to ensure everything is in order for the marketing campaign launch. • I help to build strong partnerships with client data teams to increase seamless and error-free data flows. • SME for all paid social activity. • Compiles, prepares and presents new ways of delivering reports, insights and recommendations to our clients. From Tableau dashboards to ongoing team training. • Developed new testing models to help media/strategy teams with their targeting profiles and finding those with the highest propensity to convert. • Responsible for creating a final deep-dive campaign analysis to find actionable insight and utilize the data to shape our marketing strategy. • Leads efforts to build analytic resources and tools to analyze program and campaign results • Drives efforts to provide solutions for the Account Management team’s analytic and reporting needs. • Partners with internal teams to conduct studies that answer our clients most pressing questions • Works with multiple vendors to ensure data inputs and data process flows adhere to data/list strategy.

Business Development Manager / Project Manager

• Sep 2014 - 2016

Help our clients identify digital marketing opportunities and provide support on digital campaigns, particularly but not limited to Facebook Activity, Programmatic Advertising and Social Media. • Provide client benchmarks and provide key performance indicators to establish, set and monitor online targets. Effectively monitor the performance from a variety of open APIs, ( i.e. Google Analytics, Facebook Insight etc) and provide analysis and recommendations. • Help develop online… Show more Help our clients identify digital marketing opportunities and provide support on digital campaigns, particularly but not limited to Facebook Activity, Programmatic Advertising and Social Media. • Provide client benchmarks and provide key performance indicators to establish, set and monitor online targets. Effectively monitor the performance from a variety of open APIs, ( i.e. Google Analytics, Facebook Insight etc) and provide analysis and recommendations. • Help develop online Tableau dashboards, to monitor and improve online engagement and increase conversions. • Identify actions to improve customer acquisition, reduce abandonment rates and generate leads. • Manage project schedules on time and within budget, while building solid customer relationships • Provide insight and recommendations to clients on Facebook Analytics and a variety of social media platforms. • Oversee the design and development of customized advertising images and marketing videos based on historical campaign data. • Successfully managed the build of online marketing automated tool with domestic and international teams from kickoff to completion, (project scoping, user journey & experience, design, wireframes, front & backend development, user testing and deployment). • Manage the development and launch of Yieldr's Facebook Marketing Partner platform (formerly Preferred Marketing Partner).

Senior Account Manager

• May 2014 - Sep 2014

In short, what we do at Yieldr can be summed up as follows: • Promote and manage the development of cloud-based tools to help companies increase online sales. • Creating an online strategy and presenting this strategy to the client - using flagship conversion benchmark ratings and leveraging Tableau reports. • Supporting the execution of the strategy, from concept creation all the way through to implementation and campaign recap. • Approaching new… Show more In short, what we do at Yieldr can be summed up as follows: • Promote and manage the development of cloud-based tools to help companies increase online sales. • Creating an online strategy and presenting this strategy to the client - using flagship conversion benchmark ratings and leveraging Tableau reports. • Supporting the execution of the strategy, from concept creation all the way through to implementation and campaign recap. • Approaching new advertisers with targeted campaign proposals, showing prior performance within the vertical and how we can leverage our existing knowledge to increase sales. • Preparing and executing strategic pitches and sales presentations. • Assisting new advertisers with the whole (technical) setup of our pixels, code and ensuring it is running efficiently on both ends.

Client Solutions Manager

• Feb 2014 - Jun 2014

My role focuses on growing revenue and tracking retention of agencies and their clients through setting and maintaining goals aligned with advertising objectives on Facebook. Partnering closely with my Agency and Client Partner, I drive initiatives on shared accounts through strategic marketing conversations, account optimization, brand and direct-response focused initiatives, and supporting our clients on the implementation of new Facebook solutions. I also collaborate with… Show more My role focuses on growing revenue and tracking retention of agencies and their clients through setting and maintaining goals aligned with advertising objectives on Facebook. Partnering closely with my Agency and Client Partner, I drive initiatives on shared accounts through strategic marketing conversations, account optimization, brand and direct-response focused initiatives, and supporting our clients on the implementation of new Facebook solutions. I also collaborate with cross-functional teams to ensure that we have business opportunities which will deliver results for clients, identify trends that enhance the customer support process, and improve team efficiency.

Forensic Ads Analyst

• Jul 2013 - Jun 2014

As a forensic analyst, I helped to develop expertise in areas of the ads product and work directly with sales as experts and trusted partners to help identify and understand product issues and confusion, and then interface directly with product and engineering teams to help prioritize and resolve major product issues. Our goal is to provide data-driven strategic insights that help define our business strategy, product vision, and roadmap.

Risk Investigations Specialist - Policy and Performance

• Nov 2011 - Dec 2012

Fraud Investigator, to evaluate both buyer and seller accounts to safeguard Amazon's global marketplaces. Cross-trained within two teams to identify, analyze and quantify risk factors of online entrepreneurship on Amazon by ways of assessing selling history, merchandise risk, merchandise authenticity, and adherence to internal policies. Fraud Investigator, to evaluate both buyer and seller accounts to safeguard Amazon's global marketplaces. Cross-trained within two teams to identify, analyze and quantify risk factors of online entrepreneurship on Amazon by ways of assessing selling history, merchandise risk, merchandise authenticity, and adherence to internal policies.

Marketing Executive

• Jul 2010 - May 2011

Brand Development - entire redesign of their current website, SEO optimization, developed cohesive online brand strategy. Comprehensive installation and implementation of a new database system. SQL/BCM based system incorporating all departments. Collection and tracking of possible leads from start to finish. Culminating in weekly and monthly sales reports tracking the current updates and progress of large tender bids. Day-To-Day marketing activities - designing promotional… Show more Brand Development - entire redesign of their current website, SEO optimization, developed cohesive online brand strategy. Comprehensive installation and implementation of a new database system. SQL/BCM based system incorporating all departments. Collection and tracking of possible leads from start to finish. Culminating in weekly and monthly sales reports tracking the current updates and progress of large tender bids. Day-To-Day marketing activities - designing promotional materials for trade shows (brochures, gifts, apparel etc) Show less Brand Development - entire redesign of their current website, SEO optimization, developed cohesive online brand strategy. Comprehensive installation and implementation of a new database system. SQL/BCM based system incorporating all departments. Collection and tracking of possible leads from start to finish. Culminating in weekly and monthly sales reports tracking the current updates and progress of large tender bids. Day-To-Day marketing activities - designing promotional… Show more Brand Development - entire redesign of their current website, SEO optimization, developed cohesive online brand strategy. Comprehensive installation and implementation of a new database system. SQL/BCM based system incorporating all departments. Collection and tracking of possible leads from start to finish. Culminating in weekly and monthly sales reports tracking the current updates and progress of large tender bids. Day-To-Day marketing activities - designing promotional materials for trade shows (brochures, gifts, apparel etc) Show less

Brand Supervisor

• Jan 2005 - Jul 2009

Training - Responsible for new product launches, new staff training and ensuring all promotional material was utilized to maximize its effect. Producing financial reports to track sales within the store. Comparing sales targets from previous years with sales projections to see where improvements could be made. Product Specialist - 3 years as a fully trained Nike Product Specialist. Trade Shows, Special Events,Professional Athletes and in house. Training - Responsible for new product launches, new staff training and ensuring all promotional material was utilized to maximize its effect. Producing financial reports to track sales within the store. Comparing sales targets from previous years with sales projections to see where improvements could be made. Product Specialist - 3 years as a fully trained Nike Product Specialist. Trade Shows, Special Events,Professional Athletes and in house.