Experience

160over90

• United States
• Advertising Services
• 500 - 600 Employee

• Senior Account Director

  • Feb 2016 - Present

  Collaborate with higher ed leadership and marcom teams to develop strategy, planning, and creative work in support of institutional advancement goals. Actively manage, mentor, and build teams and oversee administrative and creative processes. Lead development of discovery methodologies, brand strategy, creative work, and marketing plans; oversee development of comprehensive media planning and execution; and work to find solutions to client and agency marketing challenges. Collaborate with higher ed leadership and marcom teams to develop strategy, planning, and creative work in support of institutional advancement goals. Actively manage, mentor, and build teams and oversee administrative and creative processes. Lead development of discovery methodologies, brand strategy, creative work, and marketing plans; oversee development of comprehensive media planning and execution; and work to find solutions to client and agency marketing challenges.



The Haverford School

• United States
• Primary and Secondary Education
• 100 - 200 Employee

• Director of Marketing and Communications

  • Jul 2010 - Feb 2016

  Member of senior leadership team; collaborate with all administrative departments in developing, implementing, and executing comprehensive, integrated marketing and communications plans to further the School's strategic goals; oversee advertising, media and public relations, and crisis communications efforts; facilitate coordinated brand/marketing strategies across all departments and platforms; oversee design, development, and management of the School's website and social media channels;… Show more Member of senior leadership team; collaborate with all administrative departments in developing, implementing, and executing comprehensive, integrated marketing and communications plans to further the School's strategic goals; oversee advertising, media and public relations, and crisis communications efforts; facilitate coordinated brand/marketing strategies across all departments and platforms; oversee design, development, and management of the School's website and social media channels; oversee design, print, and video projects from conception through completion, including creative direction, copywriting, editing, proofreading, photography, graphic design, and production; manage strategic partner and vendor relationships. Show less Member of senior leadership team; collaborate with all administrative departments in developing, implementing, and executing comprehensive, integrated marketing and communications plans to further the School's strategic goals; oversee advertising, media and public relations, and crisis communications efforts; facilitate coordinated brand/marketing strategies across all departments and platforms; oversee design, development, and management of the School's website and social media channels;… Show more Member of senior leadership team; collaborate with all administrative departments in developing, implementing, and executing comprehensive, integrated marketing and communications plans to further the School's strategic goals; oversee advertising, media and public relations, and crisis communications efforts; facilitate coordinated brand/marketing strategies across all departments and platforms; oversee design, development, and management of the School's website and social media channels; oversee design, print, and video projects from conception through completion, including creative direction, copywriting, editing, proofreading, photography, graphic design, and production; manage strategic partner and vendor relationships. Show less



Avon Old Farms

• Education Administration Programs
• 100 - 200 Employee

• Director of Communications

  • Jun 2005 - Jun 2010

  Collaborated with all administrative departments in developing and implementing strategic communications, branding/identity, advertising, and media and public relations plans across multiple departments and platforms, including print media, digital media, and the built environment; collaborated with IT to manage the School's website and social media channels; managed print production projects from concept through completion, including creative direction, copywriting, editing, proofreading… Show more Collaborated with all administrative departments in developing and implementing strategic communications, branding/identity, advertising, and media and public relations plans across multiple departments and platforms, including print media, digital media, and the built environment; collaborated with IT to manage the School's website and social media channels; managed print production projects from concept through completion, including creative direction, copywriting, editing, proofreading, photography, design, and production; managed strategic partner relationships and hiring freelance help as needed; taught photography, coached hockey, and served as a student advisor, club advisor, dorm parent, and weekend duty crew member. Show less Collaborated with all administrative departments in developing and implementing strategic communications, branding/identity, advertising, and media and public relations plans across multiple departments and platforms, including print media, digital media, and the built environment; collaborated with IT to manage the School's website and social media channels; managed print production projects from concept through completion, including creative direction, copywriting, editing, proofreading… Show more Collaborated with all administrative departments in developing and implementing strategic communications, branding/identity, advertising, and media and public relations plans across multiple departments and platforms, including print media, digital media, and the built environment; collaborated with IT to manage the School's website and social media channels; managed print production projects from concept through completion, including creative direction, copywriting, editing, proofreading, photography, design, and production; managed strategic partner relationships and hiring freelance help as needed; taught photography, coached hockey, and served as a student advisor, club advisor, dorm parent, and weekend duty crew member. Show less



Dellas Graphics

• Syracuse, New York Area

• Account Manager

  • Aug 2003 - May 2005

  Account management, sales, and marketing responsibilities with mid-size commercial sheet-fed offset and digital printing and mailing house. Role also encompassed customer service, job planning, print and paper consulting, quality control and process management, in-house design work, and digital print marketing strategy. Account management, sales, and marketing responsibilities with mid-size commercial sheet-fed offset and digital printing and mailing house. Role also encompassed customer service, job planning, print and paper consulting, quality control and process management, in-house design work, and digital print marketing strategy.



Odessa Jackalopes, Wichita Thunder

• Odessa/Midland, Texas Area

• Professional Hockey Player

  • Sep 2001 - Apr 2003

  Played two years of professional hockey in the Central Hockey League; the Jackalopes set numerous team and league records en route to Division, Conference, and regular season championships; community involvement included weekly school visits, promotional appearances, radio interviews, and hockey clinics for youths. Played two years of professional hockey in the Central Hockey League; the Jackalopes set numerous team and league records en route to Division, Conference, and regular season championships; community involvement included weekly school visits, promotional appearances, radio interviews, and hockey clinics for youths.



Green Mountain Harley Davidson

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Management Training

  • Jun 2002 - Nov 2002

  Active training in business management and operations, including industry and market analysis, Profit and Loss statements, personnel management, sales, marketing, shipping and receiving, customer service, point-of-sale procedures, and general day-to-day operations. Active training in business management and operations, including industry and market analysis, Profit and Loss statements, personnel management, sales, marketing, shipping and receiving, customer service, point-of-sale procedures, and general day-to-day operations.