Experience

Golden House, Inc

• United States
• Individual and Family Services
• 1 - 100 Employee

• Special Events and Communications Coordinator

  • Aug 2020 - Present

  Golden House's mission is to provide safety and support for victims of domestic abuse while leading efforts to end domestic violence in our community.My main goal is to raise necessary funding to provide safety and shelter to those who have faced and are facing domestic violence. I also manage all communications and social media for Golden House. Highlights from 2021:Successfully planned our signature event, Show of Strength, in-person at The LedgeCrest Reserve, post-COVID height, exceeding revenue goal by over $10,000. Partnered with Harbor House to bring Purple Porch Project to Green Bay. Purple Porch Project is an awareness campaign in October for Domestic Violence Awareness Month. For the first year of this program, raised over $13,000 in sponsorships and kit sales. Surpassing personal goal of $10,000 and internal goal of stronger community awareness, selling out of all 200 kits. Decreased expenses and exceeded revenue goal by over $15,000 during annual end of year appeal.



Bona Fide Juicery

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Store Manager

  • Jan 2020 - Jun 2020

  Directly responsible for the professional development of all employees such as hiring, firing, training and performance management.Developed new in store promotions for both employees and customers, helping to increase employee morale and customer sales by an average of 10% each day. Created relationships with local businesses to distribute Bona Fide products in their stores as well as use for gifts and promotions. Provided customers with recommendations on products while cultivating relationships. Successfully maintained daily sales goals while decreasing labor rate increasing Bona Fide’s bottom line.



Dorsch Ford Lincoln Kia

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Sep 2015 - Dec 2019

  Served as the primary point of contact for all marketing-related concerns for both sales and service, working collaboratively on multi-million dollar budgets, problem solving, and implementation. Participated in weekly and monthly marketing meetings with the management team to discuss strategy and refine marketing approaches. Managed all charitable giving as well as small teams of employees during fundraising events, including Driven to Give and Drive 4UR School events, successfully raising close to $250,000 during my tenure. Originally developed and maintained all aspects on 6 Dorsch websites, achieving consistency across all brands through a cohesive traditional and digital media strategy. Continuously updated digital marketing strategies (SEO, SEM) based on new products and increased knowledge, ultimately driving an average of 20% more traffic to Dorsch’s websites. Created and distributed all content, including email campaigns, direct mail pieces, website banners, web pages, social media posts, blog posts, sponsorship content, and YouTube videos, all of which were used to increase engagement for the dealership. Analyzed customer and web data to better advertise to existing and potential customers.

• Business Development Representative/Internet Sales Manager

  • May 2015 - Sep 2015

  Received phone calls to set appointments for customers interested in purchasing a vehicle; helped to answer customer questions in regards to vehicles on the lot, financing/leasing, salesPlaced outbound phone calls to entice customers to come into the dealership based on sales and promotions from the manufacturers Worked closely with sales consultants to determine a vehicle match to effectively respond to customers and to better understand the features of the vehicles Maintain a strong Facebook presence to engage customers utilizing social media trends Respond to both satisfied and unsatisfied customers via social media



Chloe + Isabel Inc.

• Campus Merchandise Manager

  • Apr 2014 - Sep 2016

  Maintained the highest grossing team of the Summer 2015 GEM class, team #LIMITLESSCoached a team of 35 college students on how to sell product, build and maintain clientele base, and market their businessRegularly surpassed monthly personal and team sales goalsCreated engaging social media posts and training videos and documents to demonstrate GEM Merchandiser best practices and to inspire success, Answered questions via Facebook, email, text message and phone promptly to ensure all matters are dealt with efficiently and accuratelyDeveloped new GEM Merchandisers into creative and confident individuals

• GEM Merchandiser

  • Apr 2014 - Sep 2016

  The first University of Wisconsin - Green Bay campus representative in the GEM (Growth and Empowerment through Merchandising) programGained firsthand experience running a business and prospecting leads, hosting pop-up shops, creating effective brand displays and conducted online sales via social media promotionStyled, maintained, and expand a clientele base of 100 plus customers while booking online and inperson Chloe + Isabel jewelry and lifestyle parties Oversaw all operations of the business including marketing, promotions, logistics, merchandising, sales and customer serviceCurated an online boutique based on customer buying patterns, taking into consideration new collections, seasonality of products and price pointsSold in excess of $12,000 in jewelry and lifestyle items, successfully earning multiple incentive levels



Planet Fitness

• Italy
• Wellness and Fitness Services
• 1 - 100 Employee

• Assistant Manager

  • May 2014 - Jun 2015

  Created weekly schedule, factoring in multiple different schedules of employeesDeveloped cleaning lists in order to receive high scores on QSC inspectionsTrained new employees on cleanliness and friendliness proceduresRegularly interacted with members providing exceptional customer serviceGave tours to potential members showing them facilities and answering questions about membershipResponsible for maintaining quality and service standards Created weekly schedule, factoring in multiple different schedules of employeesDeveloped cleaning lists in order to receive high scores on QSC inspectionsTrained new employees on cleanliness and friendliness proceduresRegularly interacted with members providing exceptional customer serviceGave tours to potential members showing them facilities and answering questions about membershipResponsible for maintaining quality and service standards



UW-Green Bay

• United States
• Transportation/Trucking/Railroad

• Lead Athletic Marketing Intern

  • Jan 2013 - Aug 2014

  Created game day scripts and staffed all softball, volleyball, men’s and women’s soccer, and men’s and women’s basketball to aid with game day promotionsEnsured all promotions were fulfilled to comply with Learfield Sports Marketing demandsExecuted game day protocols in conjunction with television and other media needs Communicated with coaches and players to develop detailed marketing plans for promotional events to increase revenue and attendanceDesigned posters and player flyers for on campus displayCoordinated with the First-year Opportunities and Connections (FOCUS) committee and Spirit week committee to involve athletics events into their programsDetermined all half time activity and included special events such as youth teams, special presentations, award ceremonies, and other entertainmentScheduled and auditioned National Anthem singers for men’s and women’s basketball gamesSupervised and implemented the event strategy of the 2013 and 2014 Horizon League Women’s Basketball Tournaments and 2014 Horizon League Men’s Basketball TournamentAssisted with Phoenix Fund events such as Packers-Phoenix Steak Fry and TaylorMade-Adidas Golf Outing which grossed hundreds of thousands of dollars for student-athletes