Experience

CAE

• Canada
• Aviation and Aerospace Component Manufacturing
• 700 & Above Employee

• Customer Experience Designer

  • Oct 2021 - Present



Julia Bales

• Toronto, Ontario, Canada

• Senior UX/UI Designer

  • Aug 2020 - Sep 2021



Scotia Wealth Management

• Toronto, Ontario, Canada

• Lead UX/UI designer

  • Jul 2017 - Jun 2020

  Managing Lead UX/UI Designer for Scotia Wealth customer account on-boarding and servicing application(s) for Scotia iTRADE, Scotia McLeod and Scotia Private Investment Counsel. Responsible for maintaining and creating new features for our WealthOne product and the customer facing Scotia iTRADE website. Duties include: • Validating designs and prototypes with users by interviews — observance and usability testing • Managing a small team of designers across four Agile teams • Presenting UX and UI documentation to stakeholders and team members • Working closely with full stack and PEGA developers, Business Analysts, Product Owners and QA to provide interaction/design systems • Preparing documentation such as user flows, IA, wireframes, high fidelity mock-ups, style guides and interaction design rules • Attending typical Agile ceremonies • Managing priority stories/epics and resources of UX team • Advocating and educating teams and stakeholders on UX best practices • Auditing for WCAG 2.1 accessibility standards Show less



Havas Worldwide - Rogers Communications

• Toronto, Canada Area

• Digital Creative - Senior UI designer (Long Term Contract)

  • May 2016 - Jul 2017

  Lead designer for the new MyRogers and Fido App 2017 release (iOS & Android). Lead the vision for the UI design. Worked very closely with UX Architect and two large “native” development teams. Managed and delegated work to assisting designers. Worked on visual design initiatives for MyRogers.ca. In the Agile lab of two development teams I was also in charge of leading all UI documentation from high fidelity mock-ups, interaction notes, multiple viewport/resolution size image production, style guides and specs. Show less



Reshift Media Inc.

• Canada
• Advertising Services
• 1 - 100 Employee

• Creative Director (UX and UI)

  • Oct 2014 - Jun 2016

  • Creative and Media Strategy • Assist with social media campaign development & planning • Advanced IA planning and problem solving • UI & UX design • Responsive and adaptive design/“mobile first” • Client relationship development and retention • Brand development and documentation • Print design and production • Creative leadership, managed external designers • Worked closely with social, content, tech, strategy and search departments to develop a wholistic customized plan for each client and their individual business and user needs Show less



6Degrees Integrated Communications

• Canada
• Advertising Services
• 1 - 100 Employee

• Senior Art Director

  • Jan 2012 - Aug 2014

  Developed concepts, art direction, lead client presentations, writing, “in-store” art direction, UX design/prototyping, print design, promotions, creative/account strategy and planning. Brand and identity development. Mentored and managed designers/vendors and was creative lead on many projects. Concepting, brainstorming, story-boarding, social engagement strategy and ideation. Lead creative Art Director on Campbell's Chunky Feed your Mo 2013 integrated campaign. Creative Lead/UX on the re-brand initiative of Café Demetre, a growing dessert café franchise. Lead Art Director on Schick Hydro Becoming Your Dad integrated campaign. Show less



Julia Bales Creative

• Toronto, Ontario

• Digital Art/Creative Director, Senior UX/UI Designer

  • Jan 2007 - Jan 2012

  Designed and developed creative and digital design for mobile phone apps, social media campaigns, websites for many big brands. Some of my main clients were: TAXI, Capital C, Kenna, Wunderman, Vortex Mobile, BBDO, Brightworks. Some of the brands I worked on: Malibu Rum, Rogers, Dell, Kraft, Ford, Pepsi Co., Canadian Club, Frito Lay. Designed and developed creative and digital design for mobile phone apps, social media campaigns, websites for many big brands. Some of my main clients were: TAXI, Capital C, Kenna, Wunderman, Vortex Mobile, BBDO, Brightworks. Some of the brands I worked on: Malibu Rum, Rogers, Dell, Kraft, Ford, Pepsi Co., Canadian Club, Frito Lay.



Earth Rangers

• Canada
• Non-profit Organization Management
• 1 - 100 Employee

• Senior Designer

  • Jan 2009 - Sep 2010

  Art directed and designed an online initiative for children to accompany the Earth Rangers school program. Worked on the evolution of the Earth Rangers Brand from a corporate, B2B and "child" facing perspective. Developed fundraising materials, educational/advocacy and funding experiences for children regarding environmental issues online & offline. Art directed and designed an online initiative for children to accompany the Earth Rangers school program. Worked on the evolution of the Earth Rangers Brand from a corporate, B2B and "child" facing perspective. Developed fundraising materials, educational/advocacy and funding experiences for children regarding environmental issues online & offline.



MMRM (McCANN World Group)

• Toronto, Ontario

• Senior Interactive Art Director

  • Sep 2004 - Aug 2007

  Art direction lead for General Motors, Nestlé, Rogers accounts. Also worked on Sony, Bayer. Lead digital art director on award winning “Johnny” (Chevrolet small car) integrated campaign, Nestlé Baby and multiple CRM programs. Managed designers, production artists, photographers, video post/pre, audio composers from a creative stand point. Art direction lead for General Motors, Nestlé, Rogers accounts. Also worked on Sony, Bayer. Lead digital art director on award winning “Johnny” (Chevrolet small car) integrated campaign, Nestlé Baby and multiple CRM programs. Managed designers, production artists, photographers, video post/pre, audio composers from a creative stand point.



Much Greater Than Communications (now Design Lab)

• Digital Designer

  • Sep 2003 - May 2004

  Developing successful online communication strategies for Royal Bank and Holt Renfrew accounts. Leading client meetings, preparing creative strategy briefs, pitching concepts, storyboards and comps. Motion graphics design and Flash Actionscript development. Developing successful online communication strategies for Royal Bank and Holt Renfrew accounts. Leading client meetings, preparing creative strategy briefs, pitching concepts, storyboards and comps. Motion graphics design and Flash Actionscript development.



mindblossom - a creative communications agency (acquired by Isobar)

• Toronto, Ontario, Canada

• Digital Designer

  • May 2002 - Aug 2003

  Art direction and production of websites, ad campaigns, and online promotions for eBay, MSN and the Premium Beer Company. Developing corporate identity. Art direction and production of websites, ad campaigns, and online promotions for eBay, MSN and the Premium Beer Company. Developing corporate identity.



blue*spark

• Designer/Developer

  • Nov 1999 - Mar 2001

  Designing and generating online media. Developing corporate brand and identity. Training others in Flash. Preparing creative briefs and dealing with usability issues. Working directly with clients to build successful online strategies. Designing and generating online media. Developing corporate brand and identity. Training others in Flash. Preparing creative briefs and dealing with usability issues. Working directly with clients to build successful online strategies.



Gallop & Gallop Advertising

• Art Director/Creative Services Coordinator

  • Nov 1998 - Sep 1999

  Creating and publishing company ads, brochures, stationary spec art, and business presentations. Maintaining company web site. Creating interactive business presentations and online campaigns. Creating and publishing company ads, brochures, stationary spec art, and business presentations. Maintaining company web site. Creating interactive business presentations and online campaigns.