Experience

Scottsdale Community College

• United States
• Higher Education
• 400 - 500 Employee

• PR & Marketing Analyst

  • Nov 2020 - Present

  Perform journey-level professional, technical, and analytical work in promoting college enrollment and activities through the planning, development, and implementation of public relations, marketing, and social media services. Generate ideas, own campaigns, and manage projects. • Design, pitch, and implement marketing campaigns, serving an internal client base of over 200 departments • Collaborate with multiple stakeholders throughout each campaign's lifecycle, amending timeline, assets, and messaging as needed • Research and write long- and short-form copy for landing pages, blog posts, articles, interviews, press releases, web pages, and social media • Plan, develop, execute, and manage all organic social media activities for the College, including idea generation, content development (copy, graphics, videos), scheduling, posting, audience engagement, and tracking, using both live tools and scheduling platforms • Script, direct, produce, and publish videos for internal and external audiences • Audit and manage all social media channels; report analytics; recommend areas of improvement for maximum ROI • Work closely with other team members, including graphic designer and web developer, to complete projects • Created and implemented an ongoing DEI content calendar Show less



Self-Employed, Writing and Editing Services

• Marketing Specialist: Copywriting & Design

  • Apr 2016 - Nov 2020

  Provided comprehensive writing, editing, and design services to myriad industries. Deliverables included marketing collateral, websites, and social media. • Designed and wrote service brochures, sales sheets, company newsletters, and marketing materials for print and digital publication • Wrote and compiled internal policy manuals (apprenticeship program, salesperson procedures, safety modules, etc.) • Researched and wrote industry-related blog posts, articles, landing pages, and emails; created short-form copy and calls-to-action for social media • Created interactive training modules to ensure consistency and accuracy for completing safety audits • Scripted, directed, produced, and published sales and marketing videos; compiled and edited video, audio, and voiceovers; rendered and published final product; included descriptions and closed captions for improved SEO • Established and audited company pages on multiple social media platforms • Designed, created, and optimized graphics/video for social media platforms (LinkedIn, Facebook, Twitter, Instagram, YouTube) and company blogs • Transformed linear sales pitches (PowerPoint) into dynamic, customer-centered presentations (Prezi), resulting in increased service contracts Show less



Freelance

• Web Designer, Content & Copywriter

  • Apr 2016 - Nov 2020

  Provided full-service front-end website design, development, and copywriting for a diverse client base, tailoring content based on industry keywords, topics, and customer pain points.• Selected layout and design based on client's needs, worked with hosting companies to set up new sites• Researched each industry (construction, dentistry, vinification, etc.) and wrote full website copy, following brand tone and writing for target audience (end-user)• Created wireframes, optimized images, and designed responsive websites using current and evolving best practices• Provided tutorials for clients wishing to manage their own sites after build completion Show less

• Researcher, Writer, Line & Copy Editor

  • Jan 2008 - Nov 2020

  An experienced researcher, writer, and editor, well versed in fiction and nonfiction, skilled at envisioning big-picture overviews while honing each detail.• Co-authored and edited industrial scaffolding safety articles published in an industry-leading magazine; AP style• Content copywriter for digital publishing (web pages), producing hundreds of high-quality pages across a dozen industries• Contributing writer and editor of THE HORIZON REPORT, an industry-respected publication identifying emerging technologies in higher education, k-12, economic development, and museums (nmc.org)• Edited thriller novels (prior to contracted publication) for content, plot, and character; fact-checked and line-edited• Provided line edits for PhD-submitted white papers for grammar, clarity, and style; edited dissertation (higher education) for content, clarity, and adherence to APA standards• Served as contributing editor of THE BIG THRILL, the magazine of the International Thriller Writers (ITW)• At the request of WRITER'S DIGEST, wrote an article entitled "5 Ways to Get Into Character" Show less



The Visual Connection

• Netherlands
• Professional Training and Coaching

• Copyeditor

  • Jan 2018 - Jul 2019

  Copy edited a professional manual in the field of visual facilitation and graphic recording. • Line edited 680-page professional manual written by fifty international authors • Tasked with creating a cohesive body of work while maintaining each author’s tone and voice; researched citations; created works cited (MLA style) • Collaborated with three co-editors and an international design team from project start to finish (using Trello, G Suite, Dropbox, and Adobe InCopy and InDesign) Show less



Self-Employed

• Novelist

  • Nov 2008 - Jul 2018

  • Created award-winning young adult thriller series (DESERT DARK, 2016; DARK DIVIDE, 2018); represented by Gernert Company literary agency; published by Holiday House, New York; distributed by Penguin Random House • Awards for DESERT DARK: Bank Street College of Education's The Best Children's Books of the Year, 2017 Edition; Kentucky Bluegrass Award, 2018; a Southwest Book of the Year, 2016; Grand Canyon Reader Award Nominee, 2019; Nebraska Golden Sower Award Nominee, 2018-2019; Kansas National Education Association Reading Circle Commission Selection, 2017; The Assembly on Literature for Adolescents of NCTE (ALAN) book selection, 2016 • Received the 2018 Arizona Young Adult Author of the Year award from Libraries Ltd., in conjunction with the Arizona Library Association (AzLA) • A founding member of Rogue Women Writers, a blog for internationally acclaimed women thriller authors Show less



The New Media Consortium

• United States
• Education Administration Programs
• 1 - 100 Employee

• Contract Writer

  • Apr 2008 - Apr 2010

  Contributing writer/researcher/editor to various Horizon Reports (discussing emerging technology in arts, business and education); summer conference programs; and museum catalogues. Contributing writer/researcher/editor to various Horizon Reports (discussing emerging technology in arts, business and education); summer conference programs; and museum catalogues.