Catriana Cantu
Growth Marketing Strategy at Right Side Up- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English -
Topline Score
Bio
Maranda Duchock
Catriana is not only a result driven and loyal perfectionist but also an inspiring professional. It's been a real pleasure working with her in various classes at UAB and on many projects! She is an innovative, passionate, and achievement oriented team player. Without a doubt, Catriana is always a joy to work with and is a very integral part of any team. Her passion for her work and interests is very inspiring, and I highly recommend her to anyone!
Maranda Duchock
Catriana is not only a result driven and loyal perfectionist but also an inspiring professional. It's been a real pleasure working with her in various classes at UAB and on many projects! She is an innovative, passionate, and achievement oriented team player. Without a doubt, Catriana is always a joy to work with and is a very integral part of any team. Her passion for her work and interests is very inspiring, and I highly recommend her to anyone!
Maranda Duchock
Catriana is not only a result driven and loyal perfectionist but also an inspiring professional. It's been a real pleasure working with her in various classes at UAB and on many projects! She is an innovative, passionate, and achievement oriented team player. Without a doubt, Catriana is always a joy to work with and is a very integral part of any team. Her passion for her work and interests is very inspiring, and I highly recommend her to anyone!
Maranda Duchock
Catriana is not only a result driven and loyal perfectionist but also an inspiring professional. It's been a real pleasure working with her in various classes at UAB and on many projects! She is an innovative, passionate, and achievement oriented team player. Without a doubt, Catriana is always a joy to work with and is a very integral part of any team. Her passion for her work and interests is very inspiring, and I highly recommend her to anyone!
Experience
-
Right Side Up
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Growth Marketing Strategy
-
Jun 2021 - Present
-
-
-
Shipt
-
United States
-
Software Development
-
700 & Above Employee
-
Growth Marketing Manager
-
May 2020 - Jun 2021
Shipt (acquired by Target, 2017) is a two-sided marketplace offering customers home delivery of groceries and home goods from retailers like Target, Costco, PetCo, and more. As Growth Marketing Manager, I managed multi-million dollar budgets across a variety of paid acquisition channels for both supply (independent contractors/gig economy) and consumer campaigns. My channels included Facebook, Snapchat, Google Search, Affiliate (Impact), Programmatic Display (Criteo), and Programmatic job boards (Recruitics). I'm familiar with GTM strategies for new launches, expanding local campaigns to nationally targeted campaigns, and coordinating campaigns with third party partnerships (ex. managing Meijer's Snapchat campaigns directly). In my role, I worked cross functionally with Product, Engineering, Brand, and Operations. I forecasted total spend, reported to execs on KPIs, and monitored supply/demand ratios to achieve stability market by market.
-
-
Growth Marketing Specialist
-
Aug 2019 - May 2020
-
-
Growth Marketing Coordinator
-
Apr 2019 - Aug 2019
-
-
Merchandising Specialist
-
Apr 2018 - Apr 2019
-
-
Communications Specialist
-
Sep 2017 - Mar 2018
-
-
-
BioHorizons
-
United States
-
Medical Device
-
300 - 400 Employee
-
International Business Representative
-
May 2016 - Sep 2017
-
-
Education
-
2012 - 2016
University of Alabama at Birmingham
Bachelor’s Degree, International Studies, Honors -
2015 - 2015
Universidad Veritas
Political Science and Government
Community
